Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. My dad ran a small-town bank where he ran a values-aligned company and served the entire community, including the tribes.

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Company Employee Community Healthcare 64

Communications Conversations

JANUARY 18, 2023

Many midsized and large companies I’ve worked with over the years have big-time legal and privacy concerns about the app–to the point where that is absolutely what’s stopping them from using it. Other companies see TikTok’s relevance, but just don’t have the people-power or skills to make it work.

Company 74

Company Privacy Trends Video 74

OnePitch

SEPTEMBER 13, 2022

Our guest today on Coffee with a Journalist is Max Ufberg from Fast Company. Max is a senior staff editor at Fast Company working on the tech team. So in terms of like truly like tailored pitches, it’s definitely a smaller number. The post Coffee with a Journalist: Max Ufberg, Fast Company appeared first on The TypeBar.

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Company Pitching Report YouTube 84

Stern + Associates

JANUARY 9, 2023

A disturbing trend started to emerge in 2022: more and more women leaders are leaving their companies, and the gap between the rate at which women and men were leaving is the largest it’s ever been. With over 42% of women experiencing burnout at work, companies can’t afford to ignore the consequences of these findings.

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Company How To Leadership Strategy 62

Shift Communications

MAY 16, 2023

Definitely check him out. Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for years), it only recently caught fire for us civilians when OpenAI launched ChatGPT in November last year. Drop me a note at adunton@shiftcomm.com.

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Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Definitely check him out. Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for years), it has only recently caught fire for us civilians when OpenAI launched ChatGPT in November last year. Drop me a note at adunton@shiftcomm.com.

Company 78

Company Technology Privacy Guidelines 78

Communications Conversations

APRIL 20, 2017

Specifically: Should companies pay their PR interns? Understandably, many of the students tended to say “yes–companies should definitely pay us.” Should companies pay interns? In one of the classes I spoke with, an interesting discussion broke out around internships. Soon-to-be college grads.

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Internal International Company Meeting 113

Agility PR Solutions

NOVEMBER 12, 2023

While there may be many differences between B2B and B2C companies, there is one thing they most definitely have in common; a good customer experience can mean repeat customers.

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B2B Survey B2C Company 110

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. That’s how Presspage was born."

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Enterprise Automotive Company Airlines 117

Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. How could this happen on a company blog? Company blogs are not journalism, but the best performing ones take a journalistic approach to content. That is by definition “ sameness.” Somebody said something sometime. Image credit: Unsplash.

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Blogging Company Journalism Study 95

PR in High Definition

JANUARY 31, 2023

But, what about when a company reputation isn’t totally obliterated, but it takes a knock? Character vs capability reputation Company reputation is split between character reputation and capability reputation. Companies should avoid contradictory campaigns by building reputational strategies that have longevity.

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Reputation Company Sports Transportation 62

Shift Communications

APRIL 18, 2018

Slowly we turned to see the view that is the true definition of breathtaking. The post Embracing Company Culture and Values appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. He pulled the shoot open and I heard a peaceful quiet I have never heard before. Danni Ball. Account Executive.

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Company Agency Creativity Internal 97

ImPRessions - Crenshaw Communications

JULY 26, 2022

We’re seeing big companies like Twitter , Spotify , Pinterest , and Shopify blazing the trail for work-from-anywhere capabilities and proving that operations can still be conducted smoothly and effectively. By contrast, those who transition to remote work definitely feel the change in their environment and pace of work.

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How To Meeting Travel Employee 309

Communications Conversations

FEBRUARY 12, 2018

And I remember thinking when I graduated how cool it would be to work for either General Mills or Best Buy–two of the bigger Minnesota-based companies at the time. Working for a huge company was a big deal. And it was definitely a status symbol. And yes, there is definitely some of that. What do you think?

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Company Corporate Social Media Facebook 60

PR in High Definition

DECEMBER 1, 2022

What do a maple syrup company, world-renowned author JK Rowling, and Ellen DeGeneres all have in common? Cancel culture, which can be defined as the blacklisting and ostracisation of a company, celebrity, or public figure, is one of the biggest issues facing PR today. They have all been cancelled and are still reeling from the effects.

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Reputation Leadership Company Crisis Management 62

Maxim Behar

APRIL 17, 2024

Bell Pottinger stood to gain 100,000 pounds (UK) per month from the Guptas’ company, Oakbay Investments, for a campaign for “economic emancipation.” For the first time, there was an information leak from a PR company trying to use dishonest and subversive means to benefit their clients, and the industry reacted in the most honorable way.

Crisis 64

Crisis Ethics Financial Conference 64

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. This applies to companies connecting with their customers or partners too. The focus for brands should be to showcase their credentials and company ethos.

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Social Media Corporate B2B Company 69

Shift Communications

AUGUST 16, 2016

However, from a PR perspective, there are several standard, no-buts-about-it things that should be in any company PR plan. A true definition of your company. A true definition of your brand. You’ll want to show your achievements – and your larger company will appreciate a way to quantify them. Liz Iannotti.

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Company Guidelines Crisis Measurement 60

ImPRessions - Crenshaw Communications

APRIL 21, 2021

Still, we avoid using words like “guarantee” or “definite” when predicting media coverage. For larger announcements, create a Dropbox file with anything media could use in addition to the usual executive headshots, visuals, and company logos. Any good PR pro knows when not to pitch company profile pieces. Be flexible .

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Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. If a company thinks all PR efforts will directly lead to sales, it may be time to explain the difference. PR and sales are not the same thing, however.

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Agency Interviews Pitching Retail 353

HMA Public Relations

AUGUST 1, 2023

Companies who embrace the regular and ongoing communications process are definitely “the cool kids.” Discover how summer can be a time for strategizing with Scott Hanson in this post.

How To 76

How To Communications Company Strategy 76

Waxing UnLyrical

JULY 11, 2019

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies. WordPress themes health food company”).

Company 84

Company Brand Branding How To 84

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. Sometimes client companies think the hardest part of the process is finding and vetting different agencies to identify the best partner. But occasionally an organization will sign with a PR firm prematurely or in error.

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Agency Internal International Resources 333

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

While the timing of launch may be odd, this is definitely a feature PR pros should convince executives to include in their social strategy. Preview company announcements and launches. Did your company just acquire funding or are launching a new tech offering? Highlight personal and company achievements.

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LinkedIn Instagram Conference B2B 310

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. They already know who you are and have a sense of goodwill or affinity for you or your company or product or service. But imagine for a moment that you are the owner of that company and you haven’t spent much time or effort on building a more accurate representation of yourself or your company online.

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Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

APRIL 13, 2023

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. As I proceeded in the interview process, I noticed more people in the company like me. It was refreshing and exciting and definitely influenced my decision to join the agency.

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Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. A private company or startup wanting to catch investor attention has different objectives than a public company looking to increase their customer base and market share.

Media 310

Media Retail B2B Journalism 310

Remote PR Jobs

SEPTEMBER 25, 2023

Given an open forum, you might receive unpleasant messages from some commenters if they have never heard of your company. While this shouldn’t be why you reach out for press coverage, it is definitely a nice bonus when a prominent site links to yours. Try launching lookalike campaigns from traffic generated from an article you pitched.

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Publicity Marketing Pitching Google 100

PR Conversations

AUGUST 18, 2011

Marketers look to champion consumers…to tell their companies’ stories. From a strategic corporate perspective, what’s particularly significant in the 2011 findings [Edelman Trust Barometer] is that the highest ranked (and new) trusted internal source is ‘Technical expert within the company.’ Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

Axia PR

SEPTEMBER 27, 2017

Most definitely not. Most companies recognize the connection between customer reviews and SEO rankings, which has resulted in many requesting reviews rather than allowing them to populate organically. Did I appreciate the aggressive solicitation of a five-star review on Yelp?

Company 48

Company How To SEO Writing 48

PR in High Definition

DECEMBER 17, 2020

We’ve seen a lot of great things come out of 2020 that had a real impact on lives and society – from the generosity of people and companies offering their money and support to those in need, to finding a better work life balance through remote working –, so it’s not all been doom and gloom. Do company values add value? Bring it on!

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Reputation Creativity Crisis Employee 133

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

And despite its name, it is definitely not limited to consumer products. Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

The Proactive Report

JANUARY 4, 2023

When your company provides Google’s definitive answer to a question, that makes a powerful statement. Definitions. That’s why occupying position zero can boost visits, click-throughs, and conversions. As well as growing traffic to your website and most importantly – sales, position zero establishes brand expertise.

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Engineering SEO Google Comparison 147

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful. For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic. Interact on social media.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

B2B companies should be actively working to strengthen relationships with their current customers by creating well-crafted, and timely curated content that’s relevant to their audience. . If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it.

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Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople.

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Writing LinkedIn Social Media SEO 310

Presspage

FEBRUARY 28, 2024

While few try to make mistakes deliberately, every company needs to anticipate a crisis. Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation. That’s definitely going to raise some question marks from your stakeholders. That’s the bad news.

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Crisis Reputation Software Crisis Communications 113