ISEBOX

JANUARY 12, 2017

The results revealed how the top 20 companies are creating outstanding content and boosting engagement with their communities – representing a huge departure from the super-cautious, risk-sensitive approach to social media in the past.

Social Media 70

Social Media Pharmaceuticals Company Media 70

ImPRessions - Crenshaw Communications

JUNE 6, 2017

The average award entry takes a couple of days to put together, but you can cut that time dramatically by staying on top of resources from the outset. Many also look for over-the-top creativity or that unique “something.” Importantly, keep correspondence with positive quotes about the work as well as images and video.

B2B 168

B2B Video Exercises Infographics 168

Shift Communications

JANUARY 2, 2019

Now the questions include: What can I do to manage and enhance the reputation of my company? A company’s narrative should be regularly explored to ensure it still holds true. When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads.

Analysis 95

Analysis Infographics Internal International 95

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

The Stalwart Blog

DECEMBER 18, 2015

Now more than ever, companies need to be their own broadcaster. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics).

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. It’s about being a memorable and a valuable resource.

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 5, 2023

Many people – particularly those who come from technical or creative backgrounds – detest marketing and think that a strong offering is all that’s required to succeed in the world. You don’t want to be the company that sends those spammy link requests, do you?) Unfortunately, that’s just not true.

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

OCTOBER 19, 2015

“PR isn’t sales, but if your PR isn’t supporting your sales, you’re missing a really big opportunity to show the value of PR and how PR really impacts the bottom line and impacts the growth of a company.”. Images: Athleya , magicatwork , Vivianna_love ( Creative Commons ). Get more out of your content by increasing its longevity.

Infographics 120

Infographics SEO Engineering Strategy 120

Cision

JULY 30, 2015

As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. Be a Resource After the Interview. Check out this infographic for a helpful checklist! Images: www.audio-luci-store.it , Flazingo Photos ( Creative Commons ).

Interviews 120

Interviews How To Media Infographics 120

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. I didn’t want to box myself in to just one area of communications when I launched my company. JD: I decided early on to focus on the business value that social media can bring a company. That’s what’s most important.

Media Relations 97

Media Relations Media Social Media Internal 97

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

JANUARY 6, 2016

How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence.

Social Media 120

Social Media Media Airlines Video 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Ishmael's Corner

MAY 10, 2015

With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work. In short, Steve knows content marketing and the nitty gritty of lead generation.

Tools 60

Tools B2B Software Storytelling 60

Sword and the Script

MARCH 19, 2018

Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. Interestingly, a separate study of 400 in-house creatives and marketers by inMotionNow * put award programs at bottom of the list of results that matter. Click To Tweet.

Survey 72

Survey Trends Communications Storytelling 72

Shift Communications

DECEMBER 10, 2015

Promoting a company event on social? Learn to Use Your Resources Well. If you have no images at all, get creative. Is the graphic calling out the accomplishments of a speaker at a company event? Use their headshot from their company bio. Use Contrast Strategically. Don’t have any images at all?

Infographics 60

Infographics Tools Guidelines Writing 60

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll hear when it comes to creative web content. You can read this article to learn more about legal issues regarding using Creative Commons photos. Stop making excuses.

Web 77

Web Pinterest Creativity Print 77

ISEBOX

MARCH 18, 2016

In public relations, it’s all about bigger, better, faster, more – and doing it with fewer resources. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. These demands are challenging; after all, you’re not a machine. Enter public relations automation tools.

Publicity 70

Publicity Enterprise Analytics Tools 70

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. You must somehow balance five different people’s jobs and an ever-growing list of to-dos, on limited budgets and often overstretched resources.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Buzzstream

DECEMBER 13, 2023

Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. It will not just vary from company to company; it will vary by channel. The resources you’re able to commit to create the experience your audience deserves.

Resources 40

Resources Analytics Measurement Infographics 40

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? After hours of production, are you dedicating ample time and resources to promotion? Form : Always ask for first and last name, email, website URL and company name. Below are ten tactics to distribute your offer, and capture more leads. Publish a landing page.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

FEBRUARY 15, 2024

However, quality might mean many different things to different people at a company. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. Many tools, like Visme or Canva , help create graphics, but visual creativity is the best differentiating factor for graphics.

How To 71

How To SEO Google Examples 71

Buzzstream

MAY 9, 2018

Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. This is dramatically higher than the median reply rate for companies we researched (12%). “ High touch outreach (at scale) is a unique blend between business processes and creative tasks.

Data 120

Data SEO Groups Pitching 120

PR Fuel

OCTOBER 16, 2018

Not only did practically everything they attempted fail, the entire company has become a laughingstock. How much do we forget this when a crisis happens to our company or business? If it’s not working, get creative! I looked high and low on the company’s web site and could only locate the company’s main office number.

Web 40

Web Pitching Local Report 40

NewsWhip

MAY 27, 2021

We transitioned into a health innovation company. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. And, probably for the first time, we’re now seeing pharma companies are becoming pop culture history. Paul: Brilliant.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

You should not start with three pages of A4, but a tweet, an infographic or a video. In many financial markets around the world, statements about public companies must be made on a wire service. It’s this creative and editorial understanding that is at the heart of the public relations process. Everyone knows how they work.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? No one knows our company or industry and its audiences better than the PR and marketing professionals who live and breathe their brands every single day.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Think of it this way, providing freelancers the right resources will help them create better work and ultimately make your job easier. Explain the company and business objectives. Style guide and pitch guide.

Company 111

Company Pitching System Interviews 111

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. You don’t have to devote all your resources to one type of promotion. It might mean providing quick tips in a video or on an infographic. It’s not a complete strategy for growing your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

Contently - Strategy

MAY 9, 2024

Then, choose an issue that’s interesting to them — perhaps a common problem they’re faced with, or a case study of successful companies in your industry. In your conclusion, explain how your company can help. It should include your company logo, the title of your white paper, and an eye-catching photo or image.

Writing 119

Writing Case Study Study Brand 119

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40