PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. Add 1-2 sentences explaining why this is significant.)

Pitching 87

Pitching Infographics Survey Resources 87

Burrelles Fresh Ideas

OCTOBER 17, 2023

I have witnessed companies I deal with and friends in their personal lives both fall victim to various cyberattacks. It focuses on increasing awareness about cybersecurity risks and providing educational resources to help individuals and organizations better understand and mitigate those risks.

Education 111

Education Employee Measurement Agency 111

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Name], [Title] at [Company], [short bio to validate their expertise on the subject]. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Then you’ll want to go after product reviews and other things that feature your products heavily.

Resources 103

Resources Analysis Infographics Examples 103

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Companies have a story to tell, and the media needs to tell a story. But it’s important to keep in mind that their audience, the media, also has a job to do.

Media 210

Media Automotive Resources Product Launch 210

PR 20/20

MARCH 30, 2016

Resources and Templates for Marketing Acceleration. Why not rely on outside resources and templates to lead the way? That’s why we’ve compiled 18 of our favorite HubSpot ( @HubSpot ) resources and templates for quick marketing wins. 15 Free Infographic Templates in PowerPoint. 15 Free Infographic Templates in PowerPoint.

Resources 40

Resources Marketing Pinterest eBook 40

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78

Newsfile

NOVEMBER 14, 2023

charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2. Last year, the company reported that the holiday season drove record revenue of 10% comp growth. 73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment.

Examples 116

Examples Energy Retail Product Launch 116

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Then you’ll want to go after product reviews and other things that feature your products heavily.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Then you’ll want to go after product reviews and other things that feature your products heavily.

Resources 62

Resources Analysis Infographics Examples 62

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Content Marketers Have Insufficient Resources. According to Andrew Davis , this is how most content marketing campaigns fail.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Sword and the Script

JUNE 14, 2022

It costs $10,000 to produce, took up lots of time (planning, scripting, shooting, editing, reviewing) and resources. As a counterfactual to the anecdote described at the beginning of this post, I’ve also worked for a company that had great success with video.

B2B 137

B2B Video Marketing Survey 137

Cision

DECEMBER 20, 2017

But for companies in less glamorous industries, this job may seem more challenging. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Take another example; Payson Petroleum is a relatively small oil and natural gas company.

Industry 222

Industry How To Insurance Insurance 222

5W PR

MAY 17, 2022

Fortunately, with the right strategies , companies can more effectively generate leads and convert them into paying customers. By communicating effectively with the target audience, and figuring out which channels they prefer to communicate through, companies can effectively generate more leads. Repurposing content. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. Apple is a great example of a company that offers superior UX to their customers and can charge a premium for it.

Brand 117

Brand Branding Infographics Analytics 117

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Consider that the goal is not to immediately sell products or services, but rather to be known as a respected, trusted resource. What do you want the company to stand for? Credibility: Think about your credibility.

Leadership 52

Leadership Infographics Resources Social Media 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings. Video can demonstrate and explain.

Video 149

Video Case Study Agriculture B2B 149

The Proactive Report

JULY 31, 2017

Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. It could be to buy the product, join the company as an employee or invest in the business.

Engineering 188

Engineering Interviews Infographics Social Media 188

PR 20/20

FEBRUARY 7, 2023

Understanding your buyer’s journey R esearch shows that 47% of buyers view 3–5 pieces of a company's content before talking with a sales representative. Potential customers will spend this portion of their journey looking for resources, opinions, insights, and answers specific to their needs. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Solo PR Pro

MAY 10, 2022

Journalists are now covering more verticals than before, companies are changing the ways they share information for the better, and social media influencers are becoming more credible than CEOs and company PR reps. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused.

Pitching 58

Pitching Media Journalism Data 58

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. But it requires as much strategy as it does technology.

Brand 120

Brand Branding Media Infographics 120

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. In that case, you may consider an interactive infographic that offers plenty of resources to establish yourself as the thought leader in their area of interest. But does it work?

How To 71

How To Infographics Data Web 71

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. The report also shows how the Fortune 100, Fortune 500 and Inc.500 The Trends.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. The report also shows how the Fortune 100, Fortune 500 and Inc.500 The Trends.

Trends 100

Trends Media SEO Analytics 100

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. Apple is a great example of a company that offers superior UX to their customers and can charge a premium for it.

Brand 78

Brand Branding Infographics Analytics 78

Solo PR Pro

OCTOBER 18, 2022

I didn’t want to box myself in to just one area of communications when I launched my company. JD: I decided early on to focus on the business value that social media can bring a company. Then, as you add resources to your team, do that again. But always start from the perspective of how it will positively impact a company.

Media Relations 97

Media Relations Media Social Media Internal 97

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. GOAL: Extend the company’s brand value in markets around the world. . CHALLENGE: Lack of resources. SOLUTION: Maximize time and resources by relying on trusted providers. That may not be so simple for smaller companies.

Local 82

Local Storytelling Infographics Resources 82

Burrelles Fresh Ideas

JUNE 13, 2023

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Maximizing returns on limited resources means deploying tactics thoughtfully at every stage, from planning to execution. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. Good research offers them the insights they need, but don’t have the resources to find themselves.

B2B 100

B2B Infographics B2C Case Study 100

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms.

Social Media 120

Social Media Strategy Media Facebook 120

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Communications Conversations

JANUARY 11, 2018

But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? Video still requires substantial resources. Tons of publishers and companies are pouring millions of dollars into producing more video in 2018.

Consumer 104

Consumer Print Reddit Video 104