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Creative Ideas to Generate Leads for Your B2B Business

5W PR

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. In B2B scenarios, companies sell products or services to other companies, and the buying process often involves multiple decision-makers and a more complex sales cycle.

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3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

In this case, β€œhe” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. To that end, here are a few creative PR ideas to help the recruiting shop out. Lots of companies host open houses, which means another one is more of the same in a sea of sameness.

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Practicing Creativity

The Hoffman Agency

I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice.

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10 quick ways you and your company's PR can be more creative TODAY

Axia PR

It's hard for corporate communications and marketing professionals to be creative. Creativity would be easy if we had unlimited time, budgets, and resources. And since we don't, it can be hard for corporate communications and marketing professionals to be creative. Sometimes inspiration comes from strange places.

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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study β€œbelieve creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

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Four Tips on Successfully Building Your Own Creative Department

Deirdre Breakenridge

Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. It’s time to start thinking about bringing your creative work back in-house. It’s time to start thinking about bringing your creative work back in-house. Personality is key.