Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Companies in crisis: A case study in navigating treacherous waters. Scott highlighted major brand crises like Volkswagen, Tylenol and Facebook to describe how a crisis can quickly spiral out of control in the world on New PR. Assign roles.

Crisis 186

Crisis How To Brand Branding 186

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Brand affinity refers to the emotional connection that consumers have with a brand.

Brand 130

Brand Branding Ethics Engineering 130

5W PR

DECEMBER 13, 2021

These days, business communication tends to focus on the customers, and with the sheer number of similar products and services available to them in the market, it’s easy for those customers to switch from one company to another. The second one is the reasons why consumers ask questions and share their pain points.

Communications 88

Communications Consumer Customer Service Case Study 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. But they usually fall short as a company grows and sees a need for a more coordinated PR effort. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Mindful Marketing

SEPTEMBER 21, 2019

Now some companies are perfecting this tactics with the help of data analytics. So, he cancelled his account and switched to another company. Unfortunately for it, the company passed the point of no return. Some other firms, however, have found how to step right up to that loss line without crossing it. .’

Company 51

Company Customer Service Analytics Ethics 51

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. Here is a guide on how to utilize it effectively. What Is Google Alerts?

Google 93

Google Publicity Customer Service Web 93

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. What is Consumer Sentiment? What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Konnect Agency

APRIL 1, 2021

This way when you’re reaching out to business, lifestyle or consumer media, the message is always easy to find and a quick “pull and drop” from the pitch to the published story. Having the team be “all hands-on deck” with customer service / relations will only help humanize the brand and make it more relatable to the average joe.

Brand 59

Brand Branding How To Consumer 59

Cision

MAY 6, 2015

Marketing is responsible for X, Customer Service for Y, PR for Z. In this scenario, engineering a solution is straightforward: how do I measure my (defined) contribution to the organization? One way to measure this would be for the customer service reps to ask customers how they heard about the company.

Engineering 120

Engineering How To Measurement Analytics 120

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Through social media, restaurants sent links to how-to videos that incorporated experiential and learning elements. Customer Service.

Social Media 52

Social Media Brand Branding Customer Service 52

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. What has your company achieved recently? So how do you keep them engaged?

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. What has your company achieved recently? So how do you keep them engaged?

Writing 79

Writing How To Infographics Pinterest 79

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

Barokas

FEBRUARY 5, 2019

According to Curata, only 42 percent of companies have hired a designated content strategist executive. When a company is trying to tell a meaningful story, in a way that breaks through the ridiculous amount of noise we’re all dealing with on a daily basis, it’s critical that the writing is factual, authentic, original and clear.

How To 60

How To Marketing Resources Journalism 60

Katie Paine's Measurement Blog

MARCH 9, 2023

Most outlets and reporting companies like Compete and Alexa use average unique visitors and calculate data on a monthly basis. Companies decide they want a measurement vendor and start calling in the sales people from various measurement firms. So when the PR person delivers results, his/her success is seen as worthless.

Measurement 52

Measurement How To System Comparison 52

Contently - Strategy

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. It’s the status quo.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. How to prep and pitch a byline. This typically comes in the form of expertise unique to your executive, company, or industry.

B2B 147

B2B Leadership Customer Service eBook 147

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

PR 20/20

AUGUST 6, 2019

Businesses rely on marketing to fuel their overall success, and consumers rely on it to educate themselves on the purchases they plan to make. Although marketing has been around for ages, how have new consumer demands shifted the way we market? This can be done by understanding how humans dream, decide and act.

Marketing 40

Marketing How To Customer Service Groups 40

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

Rock the Status Quo

NOVEMBER 8, 2015

Understanding these different types of complainers, where you fall personally in the spectrum and how it impacts your own perception, and how others respond to different solutions can be very helpful! It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Apply what you know.

Social Media 100

Social Media Media Customer Service Resources 100

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In some cases it’s a creeping cultural problem that turns malignant over time, like the pressure that drove Wells Fargo employees to open a few million fake accounts to earn commissions without the knowledge of their customers. How To Spot The Most Dangerous Reputation Threats. Most crisis events are a long time in the making.

Reputation 130

Reputation Viral Employee Customer Service 130

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B companies can engage and attract followers through educational and entertaining content. Social content is most effective when it offers something not directly related to the company in question.

B2B 170

B2B Social Media Media Education 170

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. Implement customer feedback into product or service development.

Trends 105

Trends YouTube Video Social Media 105

Cision

MAY 10, 2016

Transmedia storytelling helps companies build brand charisma across relevant digital and social platforms. It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. Or, WeChat, which lets customers make and send payments.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Rock the Status Quo

MARCH 30, 2015

.” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Journalistics

MARCH 24, 2015

You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. For each audience subgroup, you must understand how they consume content. What content performs best?

Strategy 72

Strategy How To Measurement Analytics 72

Cision

FEBRUARY 2, 2016

More consumers are using social than ever and Fortune 500 companies have taken note. Here are three reasons why your brand may be missing the mark and how to revamp your social strategy to ensure success on a larger scale. But having a social presence doesn’t equate automatic reach or success in driving leads. Going Solo.

Strategy 120

Strategy Social Media Customer Service Software 120

Rock the Status Quo

JULY 14, 2015

Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library. Customer service or sales? Are you giving them enough attention?

Retail 100

Retail Customer Service Google Reputation 100

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Not anymore!

Brand 136

Brand Branding Retail Comparison 136

Burrelles Fresh Ideas

JUNE 6, 2023

While some in the business world view AI as an eliminator of jobs, others see it as an advancement that can only help how we do our work. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Related: AI in Customer Service: The Race to the Bottom? Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Express Your Unique Persona.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8 in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97