Ronn Torossian

MAY 7, 2021

There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. Even the most minor customer service-related errors can turn into massive problems that get media and public attention. Each needs […].

Crisis 195

Crisis How To Customer Service Company 195

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. ” “We offer great customer service/value/reliability.” ” “We offer great customer service/value/reliability.” It galvanized the entire company.

How To 310

How To Transportation Software Employee 310

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195

Brand Branding How To Reputation 195

Remote PR Jobs

FEBRUARY 15, 2023

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. Read on to learn just how these applications are revolutionizing the PR world. Automated Software AI technology has already begun to shape how PR professionals do their jobs.

Technology 130

Technology Customer Service Software How To 130

5W PR

APRIL 9, 2024

Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. This document serves as a guide, outlining the course of action during a crisis. Drills are crucial too.

Crisis Management 78

Crisis Management B2B Crisis Company 78

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there. It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. PR, CX and ever-higher expectations.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. Your company can innovate in pricing and delivery models.

How To 194

How To Wikipedia Engineering Web 194

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

JANUARY 5, 2024

Find the Email Format Many websites and companies use the same format for their email addresses. But it’s still incredibly effective if you know where and how to look. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website.

How To 83

How To LinkedIn Tools Google 83

5W PR

OCTOBER 14, 2020

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support. Guidelines.

Social Media 88

Social Media How To Media Guidelines 88

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

DTC luggage company Away replaced Steph Korey as CEO just days after a PR trainwreck of an article by The Verge exposed its punitive work culture. It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. PR, CX and ever-higher expectations.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Companies in crisis: A case study in navigating treacherous waters. Scott highlighted major brand crises like Volkswagen, Tylenol and Facebook to describe how a crisis can quickly spiral out of control in the world on New PR. Assign roles.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

APRIL 18, 2023

That’s why some reputation management firms offer PR services and PR agencies often address reputation management. Anyone considering how to influence stakeholder perception and drive conversation around a brand would be wise to consider both. So how to manage the brand reputation risks presented by introducing a brand ambassador ?

Reputation 333

Reputation Crisis Customer Service B2B 333

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Cision

OCTOBER 25, 2016

Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media. What I want to do in this piece is share how companies use social media monitoring. Customer Service (Social Care). Sentiment Analysis.

Social Media 120

Social Media How To Media Customer Service 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. But they usually fall short as a company grows and sees a need for a more coordinated PR effort. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Contently - Strategy

APRIL 1, 2024

It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. Here’s how to create SEO-driven content that stands out from the competition. For enterprise B2B companies, the math gets even worse. What are they happy with?

SEO 52

SEO Engineering Writing How To 52

Mindful Marketing

SEPTEMBER 21, 2019

Now some companies are perfecting this tactics with the help of data analytics. So, he cancelled his account and switched to another company. Unfortunately for it, the company passed the point of no return. Some other firms, however, have found how to step right up to that loss line without crossing it. .’

Company 51

Company Customer Service Analytics Ethics 51

5W PR

MARCH 13, 2017

The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs. Productivity Isn’t Just the Culture. Things to Consider.

Company 94

Company Employee Strategy Customer Service 94

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Polaris

JUNE 24, 2016

One-third of survey respondents claimed their company lost intellectual property due to a cyber attack and 36% of them believe the attack reduced their competitive advantage. Instead of coming clean about the hack when it happened in 2012, the company remained silent. How to Tell Your Customers about a Data Breach. #1

Communications 119

Communications How To Crisis Survey 119

Melissa Agnes

NOVEMBER 10, 2014

Do you have a cyber-investigation company on speed dial? Who does your company newsletter get distributed to? Customer service. The post How To Identify your Crisis Plan’s Blind Spots appeared first on Agnes + Day. Risk 2: Technology and the internet leave us all vulnerable to being hacked. Operations.

Crisis 203

Crisis How To Exercises System 203

Cision

MARCH 7, 2016

Content is key to any marketing strategy, but how you distribute your content has become just as important as the creation process. With the hub-and-spoke model, enterprise businesses can better visualize how to effectively distribute content and messaging to their different audiences. promoted social posts) and organic (ex.

How To 120

How To Enterprise Social Media Customer Service 120

The Hoyt Organization

APRIL 17, 2024

Here is a guide on how to utilize it effectively. Google Alerts is a free online service provided by Google. And as a result, you can turn potential PR crises into opportunities to showcase your responsiveness and excellent customer service. How To Set Up Google Alerts Setting up Google Alerts is a simple process.

Google 93

Google Publicity Customer Service Web 93

Cision

JANUARY 9, 2017

There’s a certain stigma attached when discussing self-publishing in mixed company. Publishing a book can also add credibility and authority to your company as well as your personal brand. In this post, we will look at some of the services that are available to produce a self-published book of content relatively cheaply.

Print 120

Print How To Local Customer Service 120

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. One way companies can build brand affinity and trust is by incorporating purpose-driven marketing into their strategy.

Brand 130

Brand Branding Ethics Engineering 130

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Jeff Bullas highlights how the real estate services company Movoto looked outside of their industry — at Upworthy — for ideas to revamp their content marketing strategy.

Social Media 120

Social Media Real Estate Media How To 120

Shift Communications

NOVEMBER 16, 2017

Since the advent of the social media era, handling criticism has been one of the top requests made of PR professionals and agencies by brands and companies. Legitimate critics will complain about their experience in a way that reveals a discernible issue such as long wait times, poor customer service, etc. Christopher S.

How To 84

How To Crisis Communications Crisis Customer Service 84

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

5W PR

DECEMBER 13, 2021

These days, business communication tends to focus on the customers, and with the sheer number of similar products and services available to them in the market, it’s easy for those customers to switch from one company to another. The third one is the way that consumers want to be contacted by the company.

Communications 88

Communications Consumer Customer Service Case Study 88

PR in High Definition

AUGUST 27, 2019

It seems that many companies still have not learnt from Facebook’s hard lesson last year during the Cambridge Analytica scandal, as many media sources asked, “Where’s Zuckerberg?” With so many ways to share news and communicate with the public and customers, companies are expected to say something.

Crisis 72

Crisis How To Newspapers Reputation 72

Cision

MAY 6, 2015

Marketing is responsible for X, Customer Service for Y, PR for Z. In this scenario, engineering a solution is straightforward: how do I measure my (defined) contribution to the organization? One way to measure this would be for the customer service reps to ask customers how they heard about the company.

Engineering 120

Engineering How To Measurement Analytics 120

Konnect Agency

APRIL 1, 2021

Having the team be “all hands-on deck” with customer service / relations will only help humanize the brand and make it more relatable to the average joe. For example, if you own a faux fur clothing brand and you partner with an animal rights company, that partnership highlights the positives of each. Rethink the brand name.

Brand 59

Brand Branding How To Consumer 59

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

It’s a platform that has expanded over the years from pure CRM to include marketing, customer service, data visualization, workflow and more. Share webpages faster – Often, PR pros will want to share an article with the team to discuss how to create new reactive pitches based on news.

Mobile 310

Mobile Meeting Customer Service Survey 310

Melissa Agnes

NOVEMBER 10, 2014

Do you have a cyber-investigation company on speed dial? Who does your company newsletter get distributed to? Customer service. The post How To Identify your Crisis Plan’s Blind Spots appeared first on Melissa Agnes - Crisis Management Keynote Speaker. When it comes to technology, we can never be too safe.

Crisis 100

Crisis How To Crisis Management Exercises 100

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Through social media, restaurants sent links to how-to videos that incorporated experiential and learning elements. Customer Service.

Social Media 52

Social Media Brand Branding Customer Service 52