Axia PR

FEBRUARY 15, 2023

While many companies seek earned media coverage, they always hope the news media will portray them in a positive light. News media outlets publish stories their consumers will find newsworthy.

Company 62

Company How To Reputation Consumer 62

Remote PR Jobs

FEBRUARY 16, 2023

Read on to learn just how these applications are revolutionizing the PR world. Automated Software AI technology has already begun to shape how PR professionals do their jobs. More and more companies are relying on automated software to handle tedious tasks. Zapier, a competitor, offers similar services for small businesses.

Technology 243

Technology Customer Service Software How To 243

Agility PR Solutions

JANUARY 9, 2019

Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries.

Consumer 105

Consumer How To Company Marketing 105

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Join us for our next webinar on 15th March 2023 where we’ll be discussing how to effectively communicate your ESG strategy with our guests from Aviva. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide.

How To 241

How To Advertising Advertising Data 241

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. So, what is local search optimization, and why is it important?

Local 97

Local SEO Strategy How To 97

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Agility PR Solutions

OCTOBER 25, 2021

In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain high ethical standards. Nowadays consumers want more than just low prices, and they want businesses […]. The issues of ethics are relevant to PR.

Corporate 154

Corporate How To Ethics Consumer 154

5W PR

NOVEMBER 30, 2023

Consumer preferences, environmental concerns, and global events have all influenced this evolving landscape. Health and wellness Consumers want healthier drinks. Beverage companies are adopting eco-friendly packaging and reducing their carbon footprint. It’s a consumer expectation.

Industry 78

Industry How To Consumer Energy 78

5W PR

MAY 28, 2020

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation.

Consumer 88

Consumer Exercises Crisis Customer Service 88

The Proactive Report

MARCH 27, 2020

If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time. Consumers need to see consistency in brand messaging in times of uncertainty. Create a free booklet on how to strengthen the immune system to cope with infection and viruses.

Crisis 225

Crisis How To Small Business Social Media 225

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. There’s no doubt about it: The customer-obsessed company wins. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Best for: Companies with a tight marketing budget.

B2B 137

B2B Company Survey Enterprise 137

Agility PR Solutions

FEBRUARY 9, 2022

Part of this comes down to excellent branding and relationships with consumers. The business-customer relationship has changed throughout the decades due to a multitude of factors such as technological growth and shifting attitudes towards companies as personalities. Your business needs to have […].

Publicity 161

Publicity Brand Branding How To 161

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Remote PR Jobs

FEBRUARY 15, 2023

Read on to learn just how these applications are revolutionizing the PR world. Automated Software AI technology has already begun to shape how PR professionals do their jobs. More and more companies are relying on automated software to handle tedious tasks. Zapier, a competitor, offers similar services for small businesses.

Technology 130

Technology Customer Service Software How To 130

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. To write a great press release, you must understand how to communicate effectively with your audience.

Company 98

Company Communications Case Study Engineering 98

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 91

Community How To Marketing Data 91

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. As part of my job at the time, I managed our company’s showroom in addition to leading the PR strategy for this client.

Pitching 63

Pitching Consumer How To Meeting 63

Ronn Torossian

APRIL 12, 2019

Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. But how, exactly, is this achieved? Let’s use an example of a videography company that, […].

How To 150

How To Marketing Consumer Examples 150

Mark My Words

APRIL 24, 2024

The Telegraph As The Telegraph reported earlier this week, Meghan and Harry’s company, Archewell Foundation, has hired Charlie Gipson as its new director of communications. But turning Meghan’s reputation around here will be quite some task. second only perhaps to doing PR for Prince Andrew”.

How To 60

How To Publicity Crisis Reputation 60

5W PR

JUNE 23, 2021

For companies that are just starting out, it’s an option to either work on PR efforts on their own, or work with a trusted PR professional. With all of this information put together, companies will be able to create more targeted PR efforts, and narrow down their list of media outlets and journalists to reach out to. News Trends.

Publicity 88

Publicity How To Social Media Consumer 88

ImPRessions - Crenshaw Communications

MAY 1, 2019

It’s far better to target the message so that it’s relevant to a specific business or consumer audience, with a plan to broaden or add new components once momentum is generated. But there are also initiatives that simply come too early in the life of a brand or company. Bad timing. Getting lost in tactics.

How To 257

How To Interviews Measurement Storytelling 257

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A.

Consumer 131

Consumer Product Launch Agency Sports 131

Agility PR Solutions

DECEMBER 2, 2020

Brand messaging doesn’t just happen in marketing copy—a brand slogan has the power to influence purchasing decisions for nearly half of consumers, according to new research from business news and how-to website The Manifest. The post Consumers look to a slogan to understand a company’s purpose—how’s yours looking?

Consumer 104

Consumer Survey Company Brand 104

Cision

JULY 31, 2017

With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers. Growing and Engaging Your Fan Base.

Strategy 215

Strategy How To Social Media Consumer 215

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. Voice search is reshaping how people seek information because of its ease of use and flexibility. Tech PR pros in particular should also consider how to simplify a lot of the complex, jargon-filled content that fills so many websites.

SEO 339

SEO Reputation Local Consumer 339

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Still trying to figure out where to start?

Pitching 92

Pitching Consumer Trends Viral 92

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. We work with a variety of tech companies and are fortunate to have nurtured important media contacts in the industry. Who’s got the beat? Geography matters.

Consumer 120

Consumer Strategy Print Pitching 120

ImPRessions - Crenshaw Communications

MARCH 2, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. Here’s how to take advantage of newsjacking for B2B companies.

B2B 156

B2B How To Pitching Conference 156

Cision

SEPTEMBER 22, 2016

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. The Post-Trust Era.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

Agility PR Solutions

JULY 29, 2019

Data privacy may be the biggest challenge brands and businesses face right now in order to earn the trust (and business) of today’s skeptical consumers—and many states are even embracing legislative action to force companies to have more respect for personal data.

Data 65

Data Consumer Privacy Brand 65

Landis PR

NOVEMBER 15, 2021

Are you a B2B company? More of a consumer audience? Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands. The post How to Build Thought Leadership appeared first on Landis PR. Post on social channels where your audience lives.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Agility PR Solutions

JUNE 27, 2023

Brand reputation refers to how consumers perceive a specific brand based on its image, values, and performance. It is a critical factor that influences consumer behavior and drives the success of a business.

Reputation 78

Reputation Measurement Brand Branding 78

Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. I’ve had an exciting new title change.

Report 90

Report How To Ethics Nonprofit 90

Agility PR Solutions

SEPTEMBER 19, 2021

The post ESG is critical for today’s companies—but they need more guidance appeared first on Agility PR Solutions. According to firm’s new study, The Conscience of Corporations: Public […].

Company 78

Company Government Corporate Study 78