Bianchi Biz Blog

AUGUST 18, 2022

But early indications look to be positive, especially for automotive and mobility companies, as travel begins to return to more normal levels. The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023.

Automotive 65

Automotive Mobile Data Comparison 65

Flack's Revenge

FEBRUARY 3, 2021

This almost magical ingredient has given bragging rights to scores of companies over decades. . It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. The IP often reflects the company and team’s DNA. Hitting the Sauce.

Technology 177

Technology Comparison Case Study Privacy 177

The Proactive Report

NOVEMBER 21, 2022

You start by listening and gathering information about your brand/s, your company, and your competitors. There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. Once you have the data. use that old PR skill called content analysis.

Social Media 162

Social Media Media Analysis Data 162

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The company has since rolled out a new logo and company website. Or thereabouts.

Internal 147

Internal International Tools Software 147

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. Because if martech is marketing, then businesses merely need to buy some technology. Technology is the practical application of science. Not any more than, a CRM database is customer service.

Marketing 104

Marketing Comparison Enterprise Technology 104

Presspage

JUNE 16, 2023

Organizing AGMs involves complex logistics, ensuring regulatory compliance, and facilitating meaningful engagement between shareholders and company representatives. As AI technology becomes more prevalent, the risk of information asymmetry in financial markets may increase.

Financial 78

Financial System Ethics Data 78

Bianchi Biz Blog

MARCH 2, 2023

That kind of cost-savings can drive a company into bankruptcy. Smart companies are starting to do the same when procuring marketing services like PR. It’s a fast and easy way to make a comparison. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them.

Agency 108

Agency Automotive Engineering Education 108

Mindful Marketing

JUNE 19, 2022

At least that’s what an engineer from one of the world’s top tech companies suggests. ” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” On the plus side, every company should want its customers to have a positive experience with its products.

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

SEPTEMBER 3, 2019

To that end, I’ve enjoyed doing this, and I’ve had a lot of great calls with some really smart people behind these companies since. And now, here’s this month’s PR technology summary…. PR Week reports the company was founded in 2017, has raised a little over a million in funding and has 22 customers.

Analytics 68

Analytics Report Technology Pitching 68

5W PR

JANUARY 25, 2022

This could be because companies in the B2C industry have shown that their consumers matter to them, or because those companies need to stand out from the competitors and become memorable. That’s why companies in the B2B industry should be investing in establishing a unique brand image. Competitor Brand Images. Social Media.

Brand 60

Brand Branding B2C B2B 60

Bianchi Biz Blog

SEPTEMBER 23, 2021

Munro has been involved in electric vehicle development since GM’s EV1 project in the early 1990’s, and his company has conducted teardowns and analysis on more EVs than any other company. Munro is widely sought and quoted by major business and automotive media on EVs and other automotive technologies. Facebook: [link].

YouTube 63

YouTube Automotive Energy Mobile 63

Sword and the Script

JUNE 7, 2022

I’ve experienced it from all sorts of angles – working for a company that was acquired, working for the acquiring company, and even had a little run with a divestiture, that coincidentally, I’d pick up again as a client years later. The combined company later rebranded under the Onclusive name. Critical Mention vs. TVEyes.

Software 85

Software Internal International Pitching 85

Sword and the Script

JANUARY 7, 2020

As I noted then, the company indicated the new release focused on improving the workflow, search and sharing abilities in the platform. The company reached out to me and offered me complimentary access in exchange for an independent product review. Some of these companies generate a deluge of social media chatter.

Tools 83

Tools Comparison Media System 83

Maxim Behar

NOVEMBER 22, 2023

Years ago, there was no guarantee that a PR company or a PR expert could create truthful content. Two months ago, I wrote an email to all my colleagues in the company. Making that comparison is a bit of figurative thinking. There are a few companies that do this of course, but in my opinion not so successfully yet.

Ethics 64

Ethics Guidelines Comparison Creativity 64

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Just over a year old, the company started out online, then developed a loyal following and opened brick-and-mortar stores in Manhattan and Brooklyn “by popular demand.” These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example. Making mattress companies green with envy.

Brand 136

Brand Branding Retail Comparison 136

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. We found more use of “explainers” and “behind the scenes” or “day in the life” videos particularly useful when introducing a new product or company. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. The company will put together enterprise packaging and pricing options for larger buyers.

Software 115

Software Tools Publicity System 115

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. We had a strong program idea for a mattress company that wanted to be linked with healthy sleep. Make it flexible. Building in flexibility makes good PR and business sense.

Writing 130

Writing Comparison Product Launch Leadership 130

The Hoffman Agency

AUGUST 19, 2021

It was her world and she excelled in it, whatever I did would lack in comparison. Since it’s built off strategic communication and company values, it takes some of the edge off. As I started investigating what industries and companies I was interested in, I found myself drawn to an industry I had not anticipated: technology.

Industry 36

Industry Comparison Technology Creativity 36

ImPRessions - Crenshaw Communications

JULY 14, 2016

Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I In a worst-case scenario, there’s nothing to be done. Fortunately for all of us, such disasters are rare. It generated some fun and unexpected media coverage.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. 1) Business Wire partners with investor relations tech company Q4. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4

Trends 60

Trends Media Report Technology 60

Buzzstream

MAY 12, 2020

The Covid-19 pandemic has forced many companies to move significant proportions of their staff to remote working. . I’ve helped many companies successfully transition to sustainable remote working environments, and they generally come to the process with a number of misconceptions. There are a few key reasons for that.

Strategy 102

Strategy Employee System Tools 102

Shift Communications

MAY 28, 2015

If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. The greatest hidden power of Twitter Audience Insights, however, is comparison. If I were a company, this might be an indicator for future potential expansion. How do they differ?

Twitter 60

Twitter How To Marketing Wireless 60

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

Marketing 99

Marketing Advertising Advertising Comparison 99

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. Marketers from B2B product companies say their budgets grew 6.2% As a percentage of budget , B2B product companies allocate 9.2%

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

APRIL 2, 2019

Importantly, and this is something PR and marketing should sit up and observed, GCs kept those firms that had a specialty they couldn’t replicate in-house – and they also kept the fanciest of law firms for “bet the company” litigation. The Role of Technology on the Legal Market. As law firms patiently waited (prayed?)

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. Here’s a look at press release pricing for three of the largest distribution companies. Check out our services.

Financial 89

Financial Video Survey Google 89

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Even if your company is B2B and sells to a network of distributors, you could create a podcast to help distributers sell more effectively to end users. They’re also 17 percent more likely to follow a brand on social media.

Interviews 120

Interviews Comparison Video Exercises 120

Flatiron Communications

JULY 5, 2022

Most of the fledgling companies I MC’d on the Impact Startup stage were anything but vaporware. Few could find fault with how passionate and committed these founders were to their fledgling companies. Many were well along in their missions, some even profitable — doing well BY doing good.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

NOVEMBER 12, 2016

The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. High-performing sales and account teams will eagerly support and facilitate such research efforts, because it will benefit them directly.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Shift Communications

OCTOBER 28, 2015

For comparison, above I put Twitter and Facebook side by side to showcase new vs. returning audiences by channel, this year and last year. Vice President, Marketing Technology. However, the way in which Twitter interacts with your audiences may be changing. Christopher S.

Twitter 60

Twitter Analytics Comparison Mobile 60

Shift Communications

MARCH 16, 2015

Last week, Reuters reported the following : A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses. Open up your company’s Google Analytics (or other web analytics software) reports. Keep it up.

Google 60

Google SEO Web Comparison 60

Sword and the Script

OCTOBER 24, 2017

He tells a tale of two companies at polar opposites. One company has effective marketing metrics in place, produces good marketing ROI, but experiences stagnant overall growth. By contrast, another company that struggles to show a return on individual marketing campaigns has experienced year-over-year revenue growth of 650% percent.

B2B 64

B2B Report Marketing Survey 64

PR 20/20

AUGUST 17, 2017

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. Comparison Matrix. Source: Mathew Sweezey ).

Marketing 49

Marketing eBook Case Study Comparison 49

Konnect Agency

MARCH 16, 2021

In speaking with Jon Sebastiani, Founder and CEO of Sonoma Brands and Founder of KRAVE Jerky, he shared that having a strong digital presence has always been a factor in his investment strategy, as evident in the Sonoma Brands portfolio of companies, including Hu Products, Hum Nutrition, Milk Bar, and more. But now, it is non-negotiable.

Consumer 59

Consumer Retail Community Mobile 59