Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” The Role of Technology on the Legal Market.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. 1) Business Wire partners with investor relations tech company Q4. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4

Trends 60

Trends Media Report Technology 60

Shift Communications

OCTOBER 28, 2015

The more effective Twitter is at advertising, the more ad revenue it collects. The more effective Twitter is at advertising, the more marketers can rely on the service to ensure that marketing messages are reaching audiences. Vice President, Marketing Technology. Christopher S.

Twitter 60

Twitter Analytics Comparison Mobile 60

Buzzstream

MAY 16, 2024

In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. Sites That Have Blogs In Your Industry The cleanest way to get a link into a post through guest blogging is by avoiding the sites that openly advertise working with guest bloggers. I mentioned this in Step 1.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. Marketers from B2B product companies say their budgets grew 6.2% As a percentage of budget , B2B product companies allocate 9.2%

Survey 62

Survey B2B Marketing Mobile 62

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Online advertising has changed. It’s free, why not give it a go now? The results?

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Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things. A great data divide.

Marketing 192

Marketing Content Marketing Data Social Media 192

MaccaPR

NOVEMBER 19, 2014

What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. The battle for women’s empowerment in advertising and marketing campaigns is far from finished. Focus on a mission that aligns with your company and with the passions of your consumer base.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Flatiron Communications

SEPTEMBER 30, 2015

Companies may call this ‘content.’ ’ A lot of it looks like advertising. ” As the owner and editor of a Medium publication called “Adventures in Consumer Technology” and a PR industry veteran who has represented many esteemed journalistic enterprises, I took issue with Ms. .”

Enterprise 28

Enterprise Comparison Guidelines Software 28

Flatiron Communications

AUGUST 30, 2015

There are many reasons companies move to change their brand name or graphic identity. These changes range from the subtle like a modification in logo color to something more draconian like an entirely new company name. was re-named Alphabet while Spotify and Twitter suddenly decided to deepen the colors of their iconic company logos.

Twitter 28

Twitter Google Financial Comparison 28

Sword and the Script

NOVEMBER 12, 2019

If your company is mentioned in a review on one of these sites, the tool will alert you to it. For many, there’s something unnerving about third-party sites that are collecting data about your company from customers and prospects – and then trying to sell it back to you. That’s solving a very real problem for marketing leaders today.

Software 17

Software B2B Marketing Data 17

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

NewsWhip

JUNE 23, 2021

Partnerships with technology | Jump to text. And as a company, what we’ve done at Kivvit is we’ve done a couple of things really important. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. Talking Points.

Data 78

Data Media Analytics Energy 78

Sword and the Script

JULY 9, 2019

The Constant Contact bounce rate seems exceedingly high but double-checked the number before scheduling this post, and that’s what the company is reporting at the time this was published. With one or two exceptions there aren’t significant differences between the tactics,” wrote the company. Publishing: Monday 3:00 p.m.

Study 95

Study Marketing Data Analysis 95

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% Advertising is a distant third. For B2B companies, earned media and branded content ranked as the most effective digital tactics. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The Murdoch sons, who reportedly made the final decision to let O’Reilly go, might have made the decision under duress, given the number of advertisers who left the show, but we still give them credit for doing the right thing. And when will people learn to stay far away from any comparisons to Nazi Germany?

Airlines 136

Airlines Comparison Facebook Video 136

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52