article thumbnail

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

article thumbnail

Dear RFPs, here’s 5 reasons why creative pros aren’t really into you

Agility PR Solutions

Request for Proposals (RFPs) are a long-standing tradition among companies and organizations seeking creative professional services. RFPs supposedly achieve four goals: An apples-to-apples comparison of competing firms. Cut chances of a “bait-and-switch” on staffing […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Things You Might Not Be Doing (But Should) With Your Media Monitoring Software

Cision

With a little creative keyword searching, you can easily find people looking to purchase your product or service. Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Anyone use it?

article thumbnail

4 Tips to Create PR Campaigns that Stand Above Competitors

Cision

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. Many companies work to sell products by simply stating features, but narratives through creative messaging can dramatically influence purchasing behavior.

article thumbnail

Should ‘share of admiration’ be a new reputation metric?

PR in High Definition

A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors. Another often used metric is ‘share of conversation’, which measures a company’s presence in conversations around a certain topic. Do they trust the company? Are they an advocate?

article thumbnail

Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs

Sword and the Script

About 65% of respondents come from B2B companies, including both product and services organizations. That view is quite uniform across companies of all shapes and sizes. A client of mine produces an annual survey of creatives and marketers which had a similar finding in this area. According to this report : “Optimism hit 66.3

Survey 154
article thumbnail

How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Before the advent of email, companies largely depended on newswires to distribute their stories to journalists, and that’s where press releases come in. To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people.