Bianchi Biz Blog

MARCH 2, 2023

That kind of cost-savings can drive a company into bankruptcy. Smart companies are starting to do the same when procuring marketing services like PR. It’s a fast and easy way to make a comparison. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them.

Agency 109

Agency Automotive Engineering Education 109

Maxim Behar

NOVEMBER 22, 2023

Years ago, there was no guarantee that a PR company or a PR expert could create truthful content. Two months ago, I wrote an email to all my colleagues in the company. Making that comparison is a bit of figurative thinking. Host: Will this take the creativity and fun out of art? I think it will support creativity.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. However, if you are inside a company trying to do something different and drive marketing innovation , that idea is at least a high hurdle and at worst a dangerous barrier. Marketing technology (martech) is not marketing. A spreadsheet is not accounting.

Marketing 104

Marketing Comparison Enterprise Technology 104

Cision

JUNE 29, 2015

Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

PRSay

MAY 10, 2018

The outrageous amount spent on say, getting Kim Kardashian to hawk a product, is more akin to celebrity endorsement and does not provide an apples-to-apples comparison to real people telling authentic stories. Guidelines plus creative freedom. Let influencers be creative. Take that, Snapchat!

Brand 127

Brand Branding Guidelines Creativity 127

Presspage

JUNE 16, 2023

Organizing AGMs involves complex logistics, ensuring regulatory compliance, and facilitating meaningful engagement between shareholders and company representatives. The IR newsroom , serving as the owned company channel, will gain prominence as the primary source of an issuer's news and updates.

Financial 78

Financial System Ethics Data 78

Prohibition

FEBRUARY 18, 2021

TikTok, yet again, made another bold move within the world of social media marketing as they announced their first ever global partnership with creative transformation company, WPP. during the height of the 2020 Christmas holiday season, in comparison to the same period in the previous year.

Social Media 118

Social Media Trends Media YouTube 118

The Hoffman Agency

AUGUST 19, 2021

It was the perfect combination of everything I had been hunting for in my previous endeavors: strategy, creativity and people. It was her world and she excelled in it, whatever I did would lack in comparison. Since it’s built off strategic communication and company values, it takes some of the edge off.

Industry 36

Industry Comparison Technology Creativity 36

The Resolution Blog

JUNE 25, 2015

Google is one of the world's biggest media platforms and holds valuable data on the way we all search - do you know any other research company with the same credentials? Want some inspiration on a creative way of using Google Adwords? Plan for when the world wants the story. Google Surveys. Distribute. Google Alerts.

Google 120

Google Analytics SEO Comparison 120

Communications Conversations

JULY 7, 2017

and 17 Fortune 500 companies are based in the Twin Cities including Target, Best Buy, 3M, General Mills and United Health Group. and Illinois is home to 36 Fortune 500 companies like Walgreens, Allstate, State Farm, Caterpillar, and McDonalds. To be precise, that’s 53 Fortune 500 companies between the two markets.

Public Affairs 60

Public Affairs Comparison Retail Creativity 60

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. Cision paid $225 million to buy the company and put the sales multiple at 7x forward earnings (~$32m). Here we go….

Trends 60

Trends Media Report Technology 60

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Even if your company is B2B and sells to a network of distributors, you could create a podcast to help distributers sell more effectively to end users. Campbell , Junya Ogura (Creative Commons). Want to know more?

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

MAY 8, 2018

Marketers from B2B product companies say their budgets grew 6.2% As a percentage of budget , B2B product companies allocate 9.2% As a vertical, technology companies invest 9.7% When asked, “To what degree does the use of social media contribute to your company’s performance?” Creativity: 19.4%. over the next year.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

FEBRUARY 11, 2017

The company says it’s 150 million users conducted two billion searches per month and have published 75 billion pins. By comparison, users make an estimated two trillion searches on Google per year. The latter is a chance for both the company and publishers to monetize content. So, what exactly is a visual search ad? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

MAY 22, 2018

By setting up competitor searches on a platform like Google Alerts, you can better understand how other companies in the same industry are mentioned. This will help establish comparison points. Are they getting detailed features or just brief mentions? Are they doing something that you can be doing?

Media 71

Media Pitching Social Media Report 71

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” Most of the fledgling companies I MC’d on the Impact Startup stage were anything but vaporware. Few could find fault with how passionate and committed these founders were to their fledgling companies.

Conference 36

Conference Journalism Web Comparison 36

Buzzstream

FEBRUARY 27, 2024

Before the advent of email, companies largely depended on newswires to distribute their stories to journalists, and that’s where press releases come in. To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people.

Pitching 83

Pitching Writing Film How To 83

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Could there be a future standard for article strength? What do you guys think?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. It’s not exactly an apples-to-apples comparison but it’s enough to pay attention. To place this in context, the largest law firm in the U.S.

Agency 97

Agency Trends Marketing Survey 97

PR Fuel

AUGUST 7, 2018

This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. You want to be interesting and creative to keep readers’ interest, sure, but at the same time the press release form has been around for a long time for a reason. Following Form. Following Form. But it’s too late.

Writing 40

Writing How To Report Comparison 40

Contently - Strategy

MAY 7, 2020

This is where content marketing can play a huge role for your company, deepening relationships with your audience across the customer journey. When thinking through this stage of your content marketing business case, the questions you’ll want to ask are: What is my company’s business model? Back up your plan with examples.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

PR Fuel

NOVEMBER 4, 2021

In comparison, the travel industry went down by over 35 percent. Before determining which press release options are best for your company, it is helpful in knowing the different kinds out there. The aim of this news article is to garner the interest of the public towards the company. Types of Press Releases. Product Release.

Small Business 52

Small Business Comparison Travel Company 52

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Because of this, it’s a really great platform to utilise for companies in the B2B sector. Pinterest social media advertising.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Contently - Strategy

OCTOBER 25, 2023

Imagine we’re a fictitious project management software company called “ProjexFlow.” ” Videos: “Introduction to Project Management for Creatives” Consideration: Exploring Solutions Now in the consideration phase, prospects actively research and weigh their options.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Companies in this space have a unique opportunity to build meaningful relationships with consumers. To capitalize on that opportunity, finserv companies allocated an average of $23.3

Financial 111

Financial Industry Report Insurance 111

Buzzstream

APRIL 25, 2018

It’s not on their about page nor author page, and a simple Google search of name + position + company leaves you empty-handed. There are various online applications where you can easily uncover somebody’s work email purely from having their full name and the domain name of their company. But don’t worry!

LinkedIn 96

LinkedIn Web Tools Google 96

Sword and the Script

MARCH 5, 2019

For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 2) What types of companies are using influencers? The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a chance to stand out too.

Survey 60

Survey Trends Marketing B2B 60

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Top Content: Discover the most shared content—which can be filtered by date, type and social platform—from a specific company or on a particular topic.

Tools 72

Tools Viral Engineering Comparison 72

PR 20/20

MAY 24, 2018

But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other. Have they previously interacted with your company? The list goes on. Catalog Accelerators.

Marketing 40

Marketing Comparison Internal International 40

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. Data-backed business and marketing decisions can push a company and campaign forward, but only if that data is clean, consistent, accurate, and representative of what’s actually happening. Yet here we are, working in the digital age of marketing.

Report 52

Report How To Marketing Analytics 52

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% For B2B companies, earned media and branded content ranked as the most effective digital tactics. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. 30) Companies build in-house creative agencies.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Jewelry company Jessica Flinn created engagement ring Croc charms for a digital PR campaign. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. Get into online and broadcast gift guides.

Film 180

Film Small Business Pitching Comparison 180

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. When I oversaw IBM’s internet, the company had north of 400,000 employees worldwide.

Ethics 80

Ethics Employee Communications System 80

ISEBOX

SEPTEMBER 29, 2016

The numbers literally tanked in comparison with the fifth through tenth campaign. It makes the back and forth between the journalist and your company pretty unnecessary unless they’re asking for an interview, which by the way is one of the goals of a press release. The takeaway there is that images matter.

Infographics 70

Infographics Comparison Energy Video 70