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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Companies in this space have a unique opportunity to build meaningful relationships with consumers. To capitalize on that opportunity, finserv companies allocated an average of $23.3

Financial 111
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Turning Prospects into Customers with a Robust Content Pipeline

Contently - Strategy

Imagine we’re a fictitious project management software company called “ProjexFlow.” ” Videos: “Introduction to Project Management for Creatives” Consideration: Exploring Solutions Now in the consideration phase, prospects actively research and weigh their options.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

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An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B product companies that number came in at 7.1% For B2B companies, earned media and branded content ranked as the most effective digital tactics. over the next 12 months.

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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. Get into online and broadcast gift guides.

Film 180
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The Well Written Press Release #6: Include Multimedia

ISEBOX

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. The takeaway there is that images matter.