Agility PR Solutions

OCTOBER 24, 2019

When it comes to Halloween spending, 48 percent of millennials say they’ve made Halloween-related purchases to use in social media posts, according to a new survey from credit card comparison firm CompareCards.com. The post Halloween PR: Millennials admit to buying stuff just for social posts appeared first on Agility PR Solutions.

Comparison 106

Comparison Survey Consumer Social Media 106

5W PR

JANUARY 25, 2022

This could be because companies in the B2C industry have shown that their consumers matter to them, or because those companies need to stand out from the competitors and become memorable. That’s why companies in the B2B industry should be investing in establishing a unique brand image. Social Media.

Brand 60

Brand Branding B2C B2B 60

NewsWhip

OCTOBER 13, 2022

Top brands like Canadian Tire, Nike, Imperial Oil, Sobey’s national grocery chain, TELUS telecommunications company, Skip the Dishes food delivery app, Chevrolet Canada, Pepsi, Scotia Bank, and most significantly, the iconic Canadian coffee brand started by a hockey player, Tim Hortons, did not hesitate to drop the organization.

Brand 148

Brand Branding Sports Crisis 148

Cision

MARCH 14, 2017

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. Many companies work to sell products by simply stating features, but narratives through creative messaging can dramatically influence purchasing behavior. Creative Strategies. Design an emotional roller coaster.

Creativity 208

Creativity Comparison Construction Retail 208

Bianchi Biz Blog

AUGUST 18, 2022

But early indications look to be positive, especially for automotive and mobility companies, as travel begins to return to more normal levels. The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023.

Automotive 65

Automotive Mobile Data Comparison 65

5W PR

JANUARY 13, 2020

The first place to start is an honest assessment of how well the entire company is in tune with marketing’s digital marketing strategy. What kind of ROI is digital marketing bringing to the company compared to companies of similar size and product line? In many companies, staff wear several hats. ANNUAL CHECK UP.

Marketing 78

Marketing Comparison Video Survey 78

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. If a customer requires a floor welder, your company may not be the best fit. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Mindful Marketing

JUNE 19, 2022

At least that’s what an engineer from one of the world’s top tech companies suggests. ” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” On the plus side, every company should want its customers to have a positive experience with its products.

Comparison 65

Comparison Technology Google Engineering 65

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. We found more use of “explainers” and “behind the scenes” or “day in the life” videos particularly useful when introducing a new product or company. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. Working at a small agency, I was able to be more hands-on across the business than I would’ve been at a larger company.

Travel 166

Travel Comparison Analytics Financial 166

Sword and the Script

JANUARY 7, 2020

As I noted then, the company indicated the new release focused on improving the workflow, search and sharing abilities in the platform. The company reached out to me and offered me complimentary access in exchange for an independent product review. Some of these companies generate a deluge of social media chatter.

Tools 83

Tools Comparison Media System 83

Bianchi Biz Blog

MARCH 2, 2023

That kind of cost-savings can drive a company into bankruptcy. Smart companies are starting to do the same when procuring marketing services like PR. It’s a fast and easy way to make a comparison. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them.

Agency 108

Agency Automotive Engineering Education 108

Flack's Revenge

FEBRUARY 3, 2021

This almost magical ingredient has given bragging rights to scores of companies over decades. . The IP often reflects the company and team’s DNA. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative.

Technology 177

Technology Comparison Case Study Privacy 177

Cision

JUNE 29, 2015

Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

The Resolution Blog

AUGUST 6, 2019

Engagement rate combines factors related to audience (reach / impressions) with those related to actions (evidence of consumers reacting to your content, likes, comments, shares, link clicks etc). There is no export to Excel button, making data collection over longer periods more time consuming. so it also had a 37% engagement rate.

How To 120

How To Media Comparison LinkedIn 120

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. You now have valid, comprehensive data that you will use to tell the story of how the investment in PR and these communications activities all build to take consumers ‘through the funnel’ and to your goal.

Measurement 40

Measurement Comparison Advertising Advertising 40

PRSay

JULY 1, 2020

There are so many fantastic, tailorable tools now that allow us to better measure the intricacies of PR; however, too many companies are still unwilling to allocate budget for them, as they don’t feel the investment is worthwhile,” Heather Grant, managing director of dna Communications in London, told me.

Measurement 170

Measurement Communications Banking Survey 170

Maxim Behar

NOVEMBER 22, 2023

Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? Years ago, there was no guarantee that a PR company or a PR expert could create truthful content. Two months ago, I wrote an email to all my colleagues in the company. Making that comparison is a bit of figurative thinking.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Bianchi Biz Blog

SEPTEMBER 23, 2021

Munro has been involved in electric vehicle development since GM’s EV1 project in the early 1990’s, and his company has conducted teardowns and analysis on more EVs than any other company. With over 730,000 users, consuming 2.3 How to Contact: YouTube: [link]. Frequency: 2/3 x per week. InsideEVs US. subscribers.

YouTube 63

YouTube Automotive Energy Mobile 63

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Just over a year old, the company started out online, then developed a loyal following and opened brick-and-mortar stores in Manhattan and Brooklyn “by popular demand.”

Brand 136

Brand Branding Retail Comparison 136

PR 20/20

OCTOBER 18, 2021

It’s that simple, yet so many companies aren’t willing to dedicate the resources towards well-executed thought leadership efforts. Not only does this save your consumers time when researching brands, but it also saves your sales team time and effort otherwise spent filtering out unqualified leads. Talk about pricing, costs, and rates.

Industry 87

Industry How To Comparison Leadership 87

Cision

DECEMBER 22, 2016

What are some of the biggest PR challenges travel brands and companies face? The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations.

Tourism 120

Tourism Travel Conference Crisis 120

Katie Paine's Measurement Blog

MARCH 9, 2023

Most outlets and reporting companies like Compete and Alexa use average unique visitors and calculate data on a monthly basis. If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. You get what you search for.

Measurement 52

Measurement How To System Comparison 52

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. Aim for a mix of shared content (yours and others), company updates and thought-provoking questions. You can include informational articles, product comparisons, videos, special offers, et cetera. Here’s where you should be putting your energy.

Marketing 120

Marketing Comparison eBook Social Media 120

Beyond PR

JUNE 9, 2017

The company website as a whole is valuable. I go to the investor relations section of the website to access company calls and presentations. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Product lines, product descriptions.

Comparison 66

Comparison Study Retail Financial 66

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Konnect Agency

MARCH 16, 2021

In speaking with Jon Sebastiani, Founder and CEO of Sonoma Brands and Founder of KRAVE Jerky, he shared that having a strong digital presence has always been a factor in his investment strategy, as evident in the Sonoma Brands portfolio of companies, including Hu Products, Hum Nutrition, Milk Bar, and more. But now, it is non-negotiable.

Consumer 59

Consumer Retail Community Mobile 59

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

Marketing 99

Marketing Advertising Advertising Comparison 99

Sword and the Script

JUNE 7, 2022

I’ve experienced it from all sorts of angles – working for a company that was acquired, working for the acquiring company, and even had a little run with a divestiture, that coincidentally, I’d pick up again as a client years later. The combined company later rebranded under the Onclusive name. Critical Mention vs. TVEyes.

Software 85

Software Internal International Pitching 85

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 128

Technology Study Communications Survey 128

PRSay

MAY 10, 2018

The outrageous amount spent on say, getting Kim Kardashian to hawk a product, is more akin to celebrity endorsement and does not provide an apples-to-apples comparison to real people telling authentic stories. For the purposes of our study, we relied on opinions of micro-influencers — because, well, “macro-influencers” is a bit of a misnomer.

Brand 126

Brand Branding Guidelines Creativity 126

Shift Communications

MAY 28, 2015

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. What if you’re not a consumer goods maker or a TV producer?

Twitter 60

Twitter How To Marketing Wireless 60

PR 20/20

OCTOBER 18, 2021

It’s that simple, yet so many companies aren’t willing to dedicate the resources towards well-executed thought leadership efforts. Not only does this save your consumers time when researching brands, but it also saves your sales team time and effort otherwise spent filtering out unqualified leads. Talk about pricing, costs, and rates.

Industry 52

Industry How To Comparison Leadership 52

Contently - Strategy

MARCH 22, 2022

Here are three ways to produce original, clear, and engaging SEO articles instead of publishing doppelgangers on your company’s website: 1. It’s now common for companies to fixate on emulating the same H2s and H3s to beat the Google algorithm. These prospective consumers are no longer in the “awareness” stage.

SEO 118

SEO Strategy Brand Branding 118

Contently - Strategy

OCTOBER 9, 2019

Sure, companies may talk about business problems in broad corporate language—about “creating value in the ever-changing paradigm of digital transformation” or “unlocking the world of the future through an AI-enhanced revolution.” Using the same vocabulary as your consumers helps consumers feel closer to a brand.

Marketing 82

Marketing How To B2B Exercises 82

Beyond PR

MAY 5, 2017

They will not take a position without a company having one. Depends on company some have a great deal of activity, e.g. Apple. Randomly, during reporting time, when I hear news about the company, if I am considering adding or deleting from my position. When I am research specific company activities of importance.

Comparison 40

Comparison Financial Study Retail 40

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. The company will put together enterprise packaging and pricing options for larger buyers.

Software 115

Software Tools Publicity System 115