ImPRessions - Crenshaw Communications

APRIL 27, 2017

Add this to a revised brand plan, with an achievable goal – say becoming a community member of the top five blogs in your industry. You may not be ready to write a book, but daily writing like this will help prepare you to tackle a research-based whitepaper. Every brand should have a story.

Brand 149

Brand Branding Healthcare B2C 149

PRSay

DECEMBER 15, 2017

Opportunities abound: Look to your local PRSA Chapter , your faith community, your local school district or a nonprofit representing an issue about which you are very passionate (such as protecting wilderness areas or building bike trails) and get involved. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Get our free “Outside-The-Box Content Marketing for PR” white paper now! Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities.

Film 120

Film Content Marketing Analytics Measurement 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the features area, post a report or a white paper based on your LinkedIn community’s experience. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

NOVEMBER 3, 2015

The key is to strengthen your basic PR skills, including writing press releases, engaging with journalists and influencers and interacting with your audience on social media. Write a press release. Write it yourself and publish it as a press release instead. Engage on social media.

Social Media 120

Social Media Pitching Writing Report 120

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Google Now.

Tools 120

Tools How To SEO Writing 120

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. A community uniting around a labor strike? Try the outside-the-box content marketing ideas from our free white paper! Rightfully so. The message is the bulk of the work. Without it, nothing can be shared or promoted. The locals loved the story.

Employee 120

Employee Print Customer Service Local 120

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. If we post one link to Twitter once, a very small percentage of our overall community is going to see it.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Beyond PR

JUNE 29, 2016

and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. And to connect with these communities, you need trust.

Media 75

Media B2C B2B Nonprofit 75

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Newspapers Retail Sports 120

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity.

Measurement 93

Measurement Communications Survey B2B 93

Sword and the Script

JANUARY 8, 2019

Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. You might even have to begin with anonymous sources until the community gets comfortable. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 77

B2B Media eBook Interviews 77

PR Job Coach

NOVEMBER 27, 2009

Learn to write well. Volunteer in your community, at the community theater, in school, at your place of worship, or simply help family and friends. Consider writing a blog about what is your passion. Consider writing a blog about what is your passion. If you are an expert on something, write about it.

Training 106

Training Publicity Insurance Insurance 106

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. Professors now have a community to be a part of for social media professors. Was this in place 10 years ago?

Social Media 88

Social Media Media Resources Creativity 88

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! We went to those online communities and announced our product and drummed up interest. Practical value.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Get the tips you need with our white paper! Get our free PR tech white paper now! Leverage your distribution channels.

Google 120

Google Measurement Content Marketing Engineering 120

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! My experience in military communication was essential to being able to contribute effectively to these campaigns. My guiltiest pleasure is…listening to movie scores while writing. What’s the biggest lesson you learned from your first position?

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Beyond PR

APRIL 18, 2016

D CEO is a magazine that profiles the top CEOs and executives in North Texas and provides them with a community and forum to share business information. Read our white paper 5 Keys to Crafting Press Releases that Drive Earned Media for tips on writing press releases that work. Worth area.

Travel 40

Travel Media Sports Journalism 40

Waxing UnLyrical

APRIL 3, 2015

My community came up with some good ones. Lukas Treu : White papers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Here they are, all 18 of them. Gini Dietrich : Mass pitching even though a bunny dies every time it happens.

Facebook 40

Facebook Community LinkedIn Google 40

Communications Conversations

DECEMBER 5, 2019

As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships. It strengthened my writing skills. My job as a television journalist taught me shooting and editing.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Click here for our free content marketing white paper! . The FCC is investing in providing access to communities that do not have broadband. Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

Solo PR Pro

JANUARY 6, 2015

Get It In Writing! Solo PR Pro’s free ebook, Get It In Writing! The Communications Consultant’s Guide to Contracts, delivers 45 pages of advice and 9 full contract examples to help – join more than 8,000 of your peers in downloading this helpful resource. Free eBook from Solo PR Pro. What format should you use?

eBook 40

eBook Creativity Twitter Tools 40

Sword and the Script

NOVEMBER 1, 2016

Today I spend most of my waking hours building similar platforms for clients, and many evenings reading, studying or writing about the subject. At the time, the marketing and PR community seemed to be infatuated with fans and followers as an indication of influence, and the purpose of the survey was to examine that notion.

Marketing 60

Marketing Study Survey Content Marketing 60

Beyond PR

SEPTEMBER 8, 2016

Write about the thing, not the keyword string. That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget. Think of how this applies to your customer community and content strategy. You need to understand what you can give (and give and give) to get.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Solo PR Pro

MARCH 29, 2016

This can be done through a simple Google search and a review of their LinkedIn recommendations as well as asking around within your professional community. You can also track their online footprint if they’ve published blog posts, white papers or other type of materials that demonstrate their work quality, especially writing ability.

System 40

System Government Insurance Insurance 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. It takes an average of 4 hours to write in 2022.

B2B 116

B2B Marketing Survey Software 116

Cision

JUNE 2, 2015

“A list is the community you have the opportunity and pleasure to serve.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Click here for our free white paper filled with outside-the-box content marketing tactics! Click to tweet! Ann Handley.

Content Marketing 120

Content Marketing Marketing SEO Education 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. – Write a series or blog together. Engage with your community and build relationships.

B2B 191

B2B Social Media Radio Fashion 191

Waxing UnLyrical

MARCH 11, 2015

And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Image: Pixabay , CC0 1.0

Measurement 40

Measurement How To Analytics Customer Service 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. Nothing creates better PR writers than a rigid writing schedule. Calenderize a content schedule – but be flexible. Scale content through smart repurposing.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

MAY 3, 2016

It’s easy to find white papers and other assets that a team probably invested a lot of time and effort into developing – but it’s been more or less hidden from public view on a landing page buried several levels down and long forgotten. Curation roundups. Include a plug to your webinar in that roundup. Post-Webinar Wrap Up Post.

B2B 60

B2B Content Marketing Web Blogging 60

Cision

APRIL 6, 2016

They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies. In a comment on Glen Long’s epic blog “ The Only Six Posts worth Writing ,” t he use of the word “catalyst” is very telling.

How To 120

How To Tools Exercises Viral 120