Cision

SEPTEMBER 17, 2015

Our free “ PR Starter Kit ” offers a step-by-step guide to brushing up on your basic PR skills. Make sure you have a strong foundation by practicing these three skills: 1. Press releases are valuable in driving traffic and boosting visibility of your brand.

Pitching 120

Pitching Journalism Measurement Media 120

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. 2) Write shorter paragraphs. This isn’t just limited to writing for the web.

Writing 74

Writing Blogging Content Marketing B2B 74

Cision

APRIL 8, 2015

Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”.

Writing 120

Writing Content Marketing Media Relations Pitching 120

Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Producing good content requires more than top-notch writing skills but understanding your audience and your competition.

Infographics 49

Infographics Writing Content Marketing Social Media 49

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

SEO 184

SEO Case Study Video Film 184

ImPRessions - Crenshaw Communications

JUNE 20, 2019

For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. For a deeper dive on putting on stellar panels , see this earlier post.

Agency 197

Agency Publicity Pitching Media Training 197

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Pitching 153

Pitching Storytelling Writing Communications 153

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Here’s why.

SEO 232

SEO Social Media Media Communications 232

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. For info on how to write a winning award submission , see this earlier post.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 348

B2B Company Case Study Conference 348

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997. That is admirable and white papers still have a role in marketing, but is not content marketing.

Content Marketing 124

Content Marketing Marketing Pitching Media Relations 124

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Where appropriate, determine who is planning to write a story and offer up more information.

B2B 136

B2B Pitching Leadership Video 136

Deirdre Breakenridge

MAY 13, 2019

The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

Brand 399

Brand Branding Video Agency 399

Agility PR Solutions

SEPTEMBER 23, 2018

Nothing fills me with existential dread like sitting down to write a media pitch. Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely complex white paper. Give me the sweet relief of an 800-word byline ghostwritten under a soul-crushing deadline.

Pitching 74

Pitching Media Writing Analysis 74

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Plus, a solid company sponsored panel event will yield PR/marketing content such as video, media coverage, blog posts, social posts; and its discussion can be repurposed as bylines or white papers. If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media.

SEO 131

SEO Case Study Conference Media 131

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO.

Communications 144

Communications Writing Interviews Employee 144

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. It also gives back.

Social Media 149

Social Media Leadership Media Trade Shows 149

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. What are some difference between academic writing and writing for public audiences?

Communications 150

Communications How To Community Case Study 150

Cision

NOVEMBER 13, 2015

Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power. Read the free influencer marketing white paper today! Want more insights on how to connect with influencers? Your Audience is Tuned in.

Social Media 120

Social Media Media Brand Branding 120

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

As Arun Sundhaman writes in PRovokeMedia , “With consumer clients becoming increasingly focused on the per dollar value of their investment, budgets tightened, highlighting consumer PR’s profitability issues versus higher-margin areas such as healthcare and B2B. Meanwhile, B2B budgets have boomed.

B2B 257

B2B B2C Agency SEO 257

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. Authors, experts, and academics.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

APRIL 11, 2015

Use trending topics to get ideas for your blog posts or white papers. Asking influencers and other experts in the space to write for you is a win-win-win—it gives them visibility, brings their followers to your site, and fills one of your content holes. Is there a new app everyone is talking about? Create list posts.

Content Marketing 120

Content Marketing Social Media Trends Facebook 120

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels.

Media Relations 331

Media Relations Social Media Media Publicity 331

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. – Write a series or blog together. Influencer marketing creates trust. – Record a podcast episode.

B2B 199

B2B Social Media Media Brand 199

Cision

MAY 20, 2015

Without one, your web copy, white paper, or email can fall flat, and customers won’t do what you want them to do. You have goals for each press release you write. Click here to get our free “Outside-The-Box Content Marketing for PR” white paper now! . It’s kind of like herding cats.

Content Marketing 120

Content Marketing Measurement Marketing Web 120

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut.

SEO 179

SEO Content Marketing Marketing Publicity 179

Cision

DECEMBER 12, 2015

Why Are You Writing? For Whom Are You Writing? To succeed in brand journalism, or any writing endeavor for that matter, you must know and understand your audience. Readers often proclaim loyalty to a particular news outlet due to a reporter’s writing style, the publication’s frequency or choice in covered topics.

Journalism 120

Journalism Brand Branding Writing 120

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media. Writing a Press Release. Before you begin to write a press release, you must start out forming the goal that you have in mind for each statement.

How To 89

How To Writing Publicity Media 89

ImPRessions - Crenshaw Communications

JUNE 7, 2019

As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. In the weeds – Particularly in the world of high-tech PR, it is easy to get trapped deep in the details when writing PR content like a byline, white paper, or a media pitch.

Agency 192

Agency Pitching Internal International 192

Cision

MAY 5, 2015

Write it down. Get our free white paper to see how! That may mean you’ll still write the white paper or case study. Create graphics that can be shared on Instagram and used to drive traffic back to the paper. If you don’t know what it is yet, find out. Talk with customers. Have a copy of it somewhere.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Cision

NOVEMBER 5, 2015

Writing press releases is hard, or at least writing good ones that stand out is. So why do you write like that? Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! I don’t understand why people write such snooze-inducing quotes for press releases.

Writing 120

Writing Conference Social Media Creativity 120

Cision

JUNE 23, 2015

It’s Easier for Journalists to Write About You. Journalists find press releases useful as part of pitches and they start to write about you. And that makes them more likely to write about you! Click here for a free white paper that shows how! Want to measure your PR’s value?

Social Media 120

Social Media Pitching Writing Brand 120

Beyond PR

JULY 27, 2016

To promote a blog post, white paper, or other piece of marketing content, the entire press release must be reconsidered. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. for headline writing tips and examples.

Writing 40

Writing Content Marketing SEO Social Media 40

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Pitching 159

Pitching Agency Writing Communications 159

Cision

JULY 21, 2015

You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Click here for our free outside-the-box content marketing white paper! If you’re on your LinkedIn profile, you’ll see an option to “write a post.” I love having other people write on my blog.

Social Media 120

Social Media Blogging Media Content Marketing 120

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook.

eBook 65

eBook Video Blogging SEO 65

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Read our free white paper for 10 outside-the-box content marketing ideas!

Blogging 120

Blogging Pitching Social Media Content Marketing 120