Cision

APRIL 8, 2015

Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”.

Writing 120

Writing Retail Content Marketing Groups 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. 2) Write shorter paragraphs. This isn’t just limited to writing for the web.

Writing 60

Writing Blogging Content Marketing Web 60

ImPRessions - Crenshaw Communications

JUNE 20, 2019

For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. For a deeper dive on putting on stellar panels , see this earlier post.

Agency 188

Agency Publicity Media Training Training 188

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. The full report white paper is 40 pages long and laden with findings, charts, graphs, and recommendations you can review. . ➢ Including a declaration of principles or values at the beginning of the code.

Ethics 110

Ethics Industry Publicity Analysis 110

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. For info on how to write a winning award submission , see this earlier post.

B2B 295

B2B Industry Company Case Study 295

Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Producing good content requires more than top-notch writing skills but understanding your audience and your competition.

Infographics 40

Infographics Writing Content Marketing Education 40

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Where appropriate, determine who is planning to write a story and offer up more information.

B2B 136

B2B Leadership Trade Shows Insurance 136

Deirdre Breakenridge

MAY 13, 2019

The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

Training 399

Training Video Analysis Data 399

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time.

Publicity 105

Publicity Tools Exercises Ethics 105

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Plus, a solid company sponsored panel event will yield PR/marketing content such as video, media coverage, blog posts, social posts; and its discussion can be repurposed as bylines or white papers. If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media.

SEO 125

SEO Case Study Conference Retail 125

Agility PR Solutions

SEPTEMBER 23, 2018

Nothing fills me with existential dread like sitting down to write a media pitch. Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely complex white paper. Give me the sweet relief of an 800-word byline ghostwritten under a soul-crushing deadline.

Pitching 72

Pitching Media Writing Analysis 72

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. What are some difference between academic writing and writing for public audiences?

Communications 150

Communications How To Case Study Community 150

Cision

NOVEMBER 13, 2015

Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power. Read the free influencer marketing white paper today! Want more insights on how to connect with influencers? Your Audience is Tuned in.

Social Media 120

Social Media Brand Branding YouTube 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. Authors, experts, and academics.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997. That is admirable and white papers still have a role in marketing, but is not content marketing.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO.

Communications 141

Communications Employee Leadership Writing 141

Cision

APRIL 11, 2015

Use trending topics to get ideas for your blog posts or white papers. Asking influencers and other experts in the space to write for you is a win-win-win—it gives them visibility, brings their followers to your site, and fills one of your content holes. Is there a new app everyone is talking about? Create list posts.

Content Marketing 120

Content Marketing Trends Analytics Facebook 120

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

MAY 5, 2015

Write it down. Get our free white paper to see how! That may mean you’ll still write the white paper or case study. Create graphics that can be shared on Instagram and used to drive traffic back to the paper. If you don’t know what it is yet, find out. Talk with customers. Have a copy of it somewhere.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Cision

DECEMBER 12, 2015

Why Are You Writing? For Whom Are You Writing? To succeed in brand journalism, or any writing endeavor for that matter, you must know and understand your audience. Readers often proclaim loyalty to a particular news outlet due to a reporter’s writing style, the publication’s frequency or choice in covered topics.

Journalism 120

Journalism Brand Branding Writing 120

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media. Writing a Press Release. Before you begin to write a press release, you must start out forming the goal that you have in mind for each statement.

How To 100

How To Writing Video Fashion 100

ImPRessions - Crenshaw Communications

APRIL 27, 2017

You may not be ready to write a book, but daily writing like this will help prepare you to tackle a research-based whitepaper. A well-written white paper is effective no matter what kind of business you have, B2B or B2C.

Brand 149

Brand Branding Healthcare B2C 149

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook.

eBook 65

eBook Video YouTube SEO 65

Cision

NOVEMBER 5, 2015

Writing press releases is hard, or at least writing good ones that stand out is. So why do you write like that? Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! I don’t understand why people write such snooze-inducing quotes for press releases.

Conference 120

Conference Writing Creativity Web 120

Cision

JULY 21, 2015

You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Click here for our free outside-the-box content marketing white paper! If you’re on your LinkedIn profile, you’ll see an option to “write a post.” I love having other people write on my blog.

Social Media 120

Social Media Blogging Media LinkedIn 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Pitching Writing Video 159

Cision

MAY 25, 2015

As a PR professional, you know how to write, and you know how to tell a succinct, engaging story. Click here for our free “Outside-The-Box Content Marketing for PR” white paper now! You’re a storyteller. You do it every time you send out a press release. Want to create standout content?

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Read our free white paper for 10 outside-the-box content marketing ideas!

Blogging 120

Blogging Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Your PR team can then turn the assets into byline articles and white papers after the fact, in addition to generating media coverage, as we did here for a client after a successful event. Write the book. Focus a panel discussion on the topic closest to your heart, to showcase the depth of your expertise and invite coverage.

Leadership 149

Leadership Product Launch B2B Software 149

Beyond PR

JULY 27, 2016

To promote a blog post, white paper, or other piece of marketing content, the entire press release must be reconsidered. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. for headline writing tips and examples.

Writing 40

Writing SEO Web Content Marketing 40

ImPRessions - Crenshaw Communications

MAY 1, 2018

The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. The writing should move smoothly, so keep sentences short and snappy. We like to add heads last because a piece can change a bit in the writing and editing process. Make the reader’s job easy.

B2B 147

B2B Leadership Customer Service eBook 147

PRSay

DECEMBER 15, 2017

For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for. Be grateful.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159