Cision

SEPTEMBER 17, 2015

Writing. Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up. Having a strong foundation gives your PR campaign a leg to stand on, so that no matter what gets thrown your way you can handle it. PR tools are constantly changing, but if you understand the basics you can continue to find success.

Pitching 207

Pitching Study Measurement Journalism 207

B2B PR Sense

MARCH 8, 2020

What is conversational writing? It is a way of writing that imitates everyday speech. Writing conversationally is not just about relaying facts. Let's look at some conversational writing tips that will help you to succeed. you might write, "I've seen how companies.".

Writing 216

Writing Comparison B2B Financial 216

Agility PR Solutions

DECEMBER 17, 2019

Bylines, white papers, media materials—these messages must be crisp, clear, and concise. While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied personalities shine through your storytelling while keeping copy tight.

Writing 85

Writing Storytelling Media Analysis 85

PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. The post 7 Business Writing Sins PR Pros Commit Regularly appeared first on PR News Blog. These entities could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists and influencers.

Writing 101

Writing Pitching Content Marketing Blogging 101

PR Daily

DECEMBER 16, 2018

Share your thought leadership with a Ragan-written downloadable practical guide, white paper or shareable article. The post 3 reasons why you should let us write your content appeared first on PR Daily. Connect with corporate communicators, PR pros, marketers and more through our sponsored content program. Ragan Communications and PR Daily have more than four decades of storytelling experience.

Writing 112

Writing Survey Storytelling Interviews 112

PR Daily

NOVEMBER 5, 2019

Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”. You can free write on a notepad, laptop or even an iPhone.

Creativity 100

Creativity Writing Radio Banking 100

PR Daily

AUGUST 11, 2015

For every 30 minutes you spend writing, invest another 60 in reviewing, revising and reducing the length of your work. Download this free white paper to discover 10 ways to improve your writing today. Honor your message with professionalism, so that what you write will reflect positively on your company and your own reputation. Corporate communicators, follow these 10 Commandments: 1.

Writing 131

Writing Communications Reputation Corporate 131

PR Daily

AUGUST 23, 2017

In looking for ways to keep my writing clever and engaging, I’ve been playing around with rhetorical devices and figures of speech. RELATED: Ragan creates custom content, from white papers to emails to intranets and more. Though it may not be easy to work anagrams into your writing, playing with these resources can help spark your creativity. She writes about writing at.

Writing 92

Writing Resources Creativity Examples 92

PR Daily

MAY 4, 2015

Here are four tips for writing more robust listicles: 1. If you write a how-to article or a collection of tips, lists make sense. Download this free white paper to discover 10 ways you can improve your writing today. Once you've identified why you're writing a listicle, don't borrow someone else's. Are you suffering from lackluster listicles? Listicles, or list articles, get great click-throughs.

Writing 131

Writing Measurement LinkedIn Content Marketing 131

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. Do you know a professional that demands more versatile writing chops?

Case Study 199

Case Study B2B Pitching SEO 199

Cision

APRIL 8, 2015

Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. This is a great strategy to appeal to journalists who you want to write about your news. The style of your writing in the headline is as important as the words you use to attract readers. Get tips, tactics and strategies from our free white paper! Write the headline last.

Writing 263

Writing Retail Groups Leadership 263

PR Daily

MAY 12, 2015

If the answer is yes, the challenge for communications executives is how to write compelling messages that succinctly tell a brand’s story. If it’s a bit humdrum or not applicable to a large number of people, write a guest post or social media update instead. RELATED: Learn 10 ways you can improve your writing today with our free white paper. ]. What other tips do you have for writing a press release that demands attention?

Writing 129

Writing Product Launch Software YouTube 129

PR Daily

DECEMBER 13, 2018

Share your thought leadership with a Ragan-written downloadable practical guide, white paper or shareable article. The post 3 reasons why you should let us write your content appeared first on PR Daily. Marketing Media Relations Writing & EditingConnect with corporate communicators, PR pros, marketers and more through our sponsored content program. Ragan Communications and PR Daily have more than four decades of storytelling experience.

Writing 62

Writing Survey Storytelling Interviews 62

PR Daily

MAY 15, 2015

It was "On Writing Well," William Zinsser's classic guide for writers. No doubt the reporter detected verbosity in my prose, the approach of a student padding a paper to reach the professor's five-page minimum. Zinsser writes like a hot knife cutting through butter.". But I drew important lessons from "On Writing Well," whose influence compares with E. White and William Strunk Jr.'s Here are a few tips from "On Writing Well" and other Zinsser works: 1.

Writing 128

Writing Financial Interviews Corporate 128

PR Daily

NOVEMBER 21, 2016

Although bloggers and novelists have different roles, we've gathered some favorite writing tips from outstanding authors of the 20th century. Use these tips to improve your blog writing skills and avoid some of the pitfalls that tend to detract from quality. To get started, write one true sentence. Sometimes when I was starting a new story and I could not get it going … I would write one true sentence, and then go on from there.". Strunk & White.

Writing 98

Writing Print Advertising Advertising 98

PR Daily

NOVEMBER 27, 2015

I spoke with a coaching client last week about bad writing. Here's what we decided: Most writing is neither bad nor good. Here's how you can identify bad writing: 1. Readers like writing that engages the mind's eye. If I write the word "dog," you will immediately picture an image—perhaps of your own dog or a friend's. But if I write the word "existence," what do you picture? This will excite your readers and make them more enthusiastic about your writing.

Writing 115

Writing How To Government Examples 115

PR Daily

MARCH 4, 2015

If you''re like me, you probably write posts or press releases, and then proofread them and wonder what in the world you were thinking when you wrote them. For PR copy, this has a few facets: What, where and why you are writing all influence how you''ll structure your copy. Download the free white paper, "How to be a brand journalist," to learn how to tell your organization''s compelling stories. Write your copy for seventh-grade readers.

Writing 128

Writing Mobile Pitching System 128

PR Daily

JANUARY 20, 2015

White page staring back. How could I write a compelling story about a subject matter so dry it made my lips crack. In the 25 or so years that I''ve been writing PR copy and articles for trade publications, I''ve learned a secret. It''s one I''ve shared as an instructor in writing classes and workshops. The key to a compelling story: write a killer lead. To write a killer lead means means the four W''s and an H will probably not be there.

Writing 131

Writing How To Chemicals System 131

PR Daily

JUNE 10, 2016

The same could be said for the rules of writing. Occasionally, to achieve the desired effect in our writing, it’s necessary to disregard those same rules. And according to the Chicago Manual of Style … “a substantial percentage (often as many as 10 percent) of the sentences in first-rate writing begin with conjunctions.”. If no other word will do, or if it will enable you to write a cleaner sentence, go ahead and use that noun as a verb.

Writing 95

Writing Comparison Training Meeting 95

PR Daily

MAY 23, 2019

Enter your best white papers, videos, social media campaigns and more. Content Marketing Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media Writing & Editing content marketing awards marketing awardsDon’t miss the early-bird deadline on June 12. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily.

Content Marketing 94

Content Marketing Video Marketing Writing 94

PR Daily

JANUARY 6, 2015

This year, why not resolve to tighten your writing and eliminate extra words and redundant phrases? Pruning phrases is an easy way to tighten your writing (use “mystery” instead of “unsolved mystery”; use “revert” instead of “revert back”). Good writing consists of trying to use ordinary words to achieve extraordinary results,” James Mitchner said. A common problem with corporate writing is that it’s full of lazy, meaningless verbs.

Writing 131

Writing Corporate How To Brand 131

PR Daily

APRIL 13, 2015

Download this free white paper to discover 10 ways you can improve your writing today. In other words, you''ll be writing with momentum, pulling your readers along as you go. Writing coach Robert McKee (author of the brilliant how-to-write-a-screenplay book, " Story ") has a name for this. After writing a first sentence or paragraph, ask yourself: "Is this truly the most interesting thing I have to say about this topic?"

Writing 131

Writing How To Measurement Examples 131

PR Daily

AUGUST 6, 2015

Some writing lands on their desk in excellent form, but a lot of it requires serious work with the red pen. The most annoying thing, though, is when writers fall at the most basic technical writing hurdles. Taking a little time for self-editing can impress your editor and prove your writing skills. When you write your first draft, it's more important to get the story out than to get every word right. Declutter your writing by cutting redundancies.

Writing 132

Writing Print Examples How To 132

PR Daily

MAY 18, 2015

"How can I write better?". People in the business world are often plenty smart, but when it comes to writing down their thoughts, they're not sure they "sound smart.". Most of us don't get formal writing training after college. I want to share some writing tips I have collected in my 10 years in the content marketing business. Download this free white paper to discover 10 ways you can improve your writing today. Write in the present tense.

Writing 131

Writing Analytics Measurement B2B 131

PR Daily

JANUARY 7, 2015

Honest mistakes are bound to happen from time to time, but some writing slip-ups are too common, and they simply create bad PR for PR people. In the digital age, keyword stuffing can be a fatal flaw for PR writing that lives on the Web. Ever start writing a sentence so full of parenthetical phrases it’s hard to tell which verb relates to which noun? here (for the grammar nerds out there), but rather dropping commas and other punctuation into writing when it’s not necessary.

Writing 131

Writing Engineering Web Blogging 131

PR Daily

JANUARY 29, 2015

And, perhaps, why do you find it so hard to write?) the benefits of the aging writing brain. No one gets better at anything—piano, running, cooking, playing tennis, writing—without practice. FREE WHITE PAPER: How to Be a Brand Journalist - Tell compelling stories and take your story directly to your audience ]. How are your writing habits? Now that I''ve started on my second book , I''m getting up early and writing for 30 minutes five mornings a week.

Writing 131

Writing How To Enterprise Examples 131

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting.

Blogging 68

Blogging Writing B2B Web 68

PR Daily

DECEMBER 23, 2018

Get the answers to these and other questions in Ragan’s FREE white paper, 10 Punctuation Essentials. Download the white paper here, and never misuse a comma or hyphen again. Marketing Media Relations Writing & EditingGive them the justice they deserve with this free download filled with easy-to-remember tips. They do more than loom in the corner of your keyboard.

Writing 123

Writing Media Relations Marketing Media 123

PR Daily

OCTOBER 31, 2017

Guidelines for writing do exist apart from the Associated Press Stylebook. FREE GUIDE: 10 ways to improve your writing today. ]. Quotable quotes : You can find quotations from fiction and nonfiction archives on Bartleby.com ( www.bartleby.com ), and the site contains the entire edition of Strunk and White’s “Elements of Style.” Capital Community College Foundation ( [link] ) sponsors a “Guide to Grammar & Writing” packed with useful resources and quizzes.

Resources 62

Resources Writing Guidelines Government 62

PR Daily

FEBRUARY 23, 2017

How long should you take to write a blog post? Bloggers are publishing longer posts these days-and spending more time writing them. However, when ConvertKit segmented its data between professional and amateur bloggers, it found that professional bloggers are about 70 percent "more likely to write posts of 1,000 words or more.". RELATED: Ragan creates custom content, from white papers to emails to intranets and more. How long does it take to write a blog post?

Study 95

Study Blogging Writing Survey 95

PR Daily

MARCH 13, 2017

If there's one trait that business writing ought to have, it's clarity—which is the trait most business jargon phrases lack. We communications pros, however, should know better than to use the following phrases in business writing: Paradigm shift. WHITE PAPER: 10 ways to improve your writing today. ]. These things are usually known only by the person uttering the phrase, so it should be avoided in business writing. Business-speak.

Writing 62

Writing Sports Reputation Course 62

Beyond PR

JULY 27, 2016

To promote a blog post, white paper, or other piece of marketing content, the entire press release must be reconsidered. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. Write directly to them and focus on what they care about. Purpose: Like any good writing, start your content press release with “why” the reader should care about your topic.

Writing 62

Writing SEO Web Corporate 62

PR Daily

APRIL 15, 2019

One reason many communicators chose this industry is that it offers a broad range of writing assignments. From writing the CEO’s blog to press releases to white papers to advertising copy, there is no end of engaging challenges. For me, that assignment is headline writing. Here are some of the best of the best, the kinds of headlines that writers may wait a lifetime to write and post (or publish): Headless body in topless bar.

Pitching 131

Pitching Advertising Advertising Meeting 131

PR Daily

FEBRUARY 14, 2017

If you want to add more stories to your writing, here is some advice: 1. Know that the skill in telling stories comes not so much from the writing , but from the interviewing. RELATED: Ragan creates custom content, from white papers to emails to intranet articles and more. Telling stories—even very short ones—is one of the best techniques you can use to make your writing more interesting and more engaging to your readers. Let me begin by telling you a story.

Writing 60

Writing Interviews Examples Storytelling 60

PR Daily

FEBRUARY 22, 2017

You can have something to say, but lack the professional workforce to write pithy, concise stories that cut through the chatter. White papers/freelance writing. Every company is a media company. It has never been easier to publish. Technology and social media continue to drive the plummeting costs of promotion, distribution, and self-publication. Every day seems to bring a new platform online, to open new outlets and channels.

Industry 96

Industry Writing Infographics Technology 96

PR Daily

JUNE 26, 2018

Writing and editing remain highly marketable skills. Cut through the clutter with creative corporate writing.]. This infographic from Global English Editing shares information such as the average salary of writers and editors and outlets for savvy communicators to turn their writing acumen into cash. It suggests: Being an on-call editor or writing white papers earn the highest hourly rates.

Writing 100

Writing Infographics How To Creativity 100

PR Daily

NOVEMBER 10, 2015

Most of us are on the seemingly endless hunt for the perfect time of day to write—that magical period when ideas naturally spring up, words flow and our attention is undivided. RELATED: Download this free white paper to discover 10 ways to improve your writing today. ]. Take a look: Why it's best to write in the morning: We have the most willpower when we wake. It's easier to make writing a daily habit.

Writing 132

Writing Infographics Creativity Analytics 132

PR Daily

FEBRUARY 23, 2017

“You can make anything by writing.”. Your writing can bring about major improvements for your organization—a stronger corporate reputation, a more engaged workforce and a higher bottom line. Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here.

Corporate 99

Corporate Writing Reputation Meeting 99

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion. PR writing needs to be high-impact, but not overblown. Writing for SEO is standard PR practice. Never write for word count.

Pitching 138

Pitching Creativity Software SEO 138

B2B PR Sense

MARCH 4, 2017

Handpicked Related Content: How to Write Press Release Headlines That People Actually Read. White Papers. What are white papers? Each industry may have its own definition of white papers. In the end, white papers are meant to educate an audience about issues they face and ways to resolve them. White papers typically are at least six pages in length, with a title page, table of contents, and introduction.

B2B 152

B2B eBook Trade Shows Television 152