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5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

A white paper is a workhorse. One form of content that works particularly well for B2B brands is the white paper. A high-quality white paper does double or triple duty: it showcases a company’s expertise in its given area; offers solutions to customer problems or needs; and it often works as a lead-generator as well.

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3 steps to simplifying your PR writing

Agility PR Solutions

Bylines, white papers, media materials—these messages must be crisp, clear, and concise. While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied personalities shine through your storytelling while keeping copy tight. Here are ways to break the writing process […].

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Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? The long game.

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Why good writing is the best foundation of a successful social media career

Communications Conversations

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” That starts with writing. .” ” That starts with writing. And again Ogilvy nailed it: “Good writing is not a natural gift. Every week.

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7 Business Writing Sins PR Pros Commit Regularly

PR News

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. The post 7 Business Writing Sins PR Pros Commit Regularly appeared first on PR News Blog.

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A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders.

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How to Use AI to Help Catch the Attention of Your Readers


“Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Just the other day, I heard myself say in a PRSA webinar, “If you can’t write better than a robot, then you’re in the wrong business.” Plus, those who used AI in writing produced better messages. Turns out I was wrong.

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