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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. Invite others onto the stage.

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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

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5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. You might even have to begin with anonymous sources until the community gets comfortable. Ask your customers for interviews on your corporate blog – soft interviews.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.