Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

NOVEMBER 16, 2023

UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. This fosters a sense of community.

How To 78

How To Community Customer Service Tools 78

Newsfile

AUGUST 17, 2023

These will inspire you to write your next compelling education press release that gets noticed. Click on the following press release clips to view: Send an education press release The educational sample press releases above should provide you with some great ideas to write your own impactful educational news release.

Education 98

Education Examples Nonprofit Policies 98

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. CoPilot will “help write” and “a shortcut” but not a replacement.

Software 136

Software Pitching Analysis Community 136

PRSay

JUNE 3, 2020

Now is the time to use our skills, talents and influence to shape future conversations on race and race relations in our varied communities. Video and conference calls are important tools for having courageous conversations today about how things are in your hometown. Write a letter to the editor.

Local 155

Local Community Conference Writing 155

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Community Video 150

Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. It’s about your community. Next on your list should be to build a community and involve them in your social media efforts. Start the conversation and let your community take the lead. Let your community talk about your brand.

Brand 256

Brand Branding Social Media Employee 256

Deirdre Breakenridge

JULY 22, 2019

In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Share videos with subtitles, which can be powerful and long posts have meaning too.

Social Media 177

Social Media Media Interviews Instagram 177

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. As a real estate agent, it’s important to be the “famous” agent in your community. Getting local media coverage makes you a star in your community. Here’s a video I did specifically on this topic.

Real Estate 130

Real Estate Publicity Television Local 130

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. More dog videos, please! Community management. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Video narratives: Engaging and visually compelling, fostering emotional connections.

Healthcare 64

Healthcare Storytelling Marketing Social Media 64

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Reason #5: eBooks allow you to create a community around your brand.

eBook 219

eBook How To Writing Community 219

Contently - Strategy

MAY 11, 2024

How to Write Content for Local SEO The first step is to create content that’s locally relevant. Maybe this research leads you to discover an uptick in veganism in your community—the perfect opportunity to write about your new vegan cheese options. Let’s take the Minneapolis-based pizza parlor.

Local 97

Local SEO Strategy How To 97

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Video Analysis. Monitors “video content on social platforms” to identify “logos, celebrities, scenes and objects.”

Survey 149

Survey Software B2B Pitching 149

ReimaginePR

NOVEMBER 13, 2014

They are currently in the stages of wrapping up their year-long story campaign called “Greater Portland is My United Way” that features first-person stories from around the community. The LUbrary is a resource for the community, funded by the community. Like all good stories, writing them is just the first part.

Brand 306

Brand Branding Storytelling Resources 306

Stephen Waddington

MAY 2, 2020

It turns out that video conference fatigue is a thing. Gianpiero Petriglieri, an associate professor at Insead, who explores sustainable learning and development in the workplace, and Marissa Shuffler, an associate professor at Clemson University, explained to the BBC Worklife why video conferencing is so exhausting.

Transportation 84

Transportation Government Community Facebook 84

Onclusive

JUNE 21, 2017

Every PR professional has the ability to record videos, stream live events, and create ad campaigns to promote content. It will set you apart from the 100 other people who only know how to write a press release,” said Iliff. For social amplification, go to your community. Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about.

Software 129

Software B2B Pitching Data 129

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Good writing should speed readers along , not confuse them with industry jargon. You’re writing a case study, not an essay, so make your points and wrap it up. Check out this video case study on bag manufacturer Herschel Supply Co.

Case Study 140

Case Study Study Video Writing 140

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Make sure to include SEO keywords in quotes, press releases and explainer videos to support those efforts and increase visibility online.

Media Relations 107

Media Relations Media SEO Newspapers 107

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. It’s not just leveraging celebrities that want to get paid, but brands building communities of influencers. I’m writing a book on influencer marketing so part of it is R&D.

Instagram 214

Instagram B2C YouTube Facebook 214

NewsWhip

JUNE 6, 2022

So in this blog, we will look at the communities that have the highest score (i.e. r/memes was a particularly successful community in terms of the highest score. r/AskReddit was the community that had the most discussion. The highest scoring Reddit communities of April 2022. Let’s look at the data.

Reddit 78

Reddit Community Analysis Comparison 78

Beyond PR

MARCH 4, 2016

These days, most of us walk around with an HD video camera in our pocket. Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. Orient Yourself.

Mobile 73

Mobile Video Interviews Film 73

Waxing UnLyrical

DECEMBER 17, 2012

However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). B2C communications. Optimize: a Discussion with Lee Odden [Video] is a post from: Waxing UnLyrical.

Video 79

Video SEO Skype B2C 79

Critical Mention

APRIL 19, 2019

Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. No matter the input, it is imperative for marketing professionals to engage with their community. Build a community. Focus on listening. Offer incentives. Until next time!

Case Study 80

Case Study Social Media Survey Video 80

The Proactive Report

MARCH 27, 2020

Create goodwill and a sense of being connected to your community. Here are some ideas: Write useful blog posts and post the links in your social content. Offer training or consulting via video conferencing. This is the time to show what you’re doing in this time of crisis. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

Reputation Us

AUGUST 28, 2023

Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” ” David London “Clear, concise communication will lead to further understanding of innovation.” ” Neville G.

System 78

System Technology Banking Community 78

Critical Mention

APRIL 19, 2019

Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. No matter the input, it is imperative for marketing professionals to engage with their community. Build a community. Focus on listening. Offer incentives. Until next time!

Case Study 69

Case Study Survey Video Community 69

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. Anyone can write, but in order to be great at content, and have your content produce results, you have to make it a habit. Prefer your recap in video format?

Media 120

Media Storytelling Content Marketing Journalism 120

Stephen Waddington

JANUARY 31, 2019

You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. The community that once coalesced around backlinks and comments has gone. Individual bloggers have shifted to platforms such as Facebook and LinkedIn where it’s easier to engage with a community at scale.

SEO 113

SEO Community Blogging LinkedIn 113

OnePitch

AUGUST 16, 2022

During the episode, Blake shares his love of writing, his recommendation for building a working relationship together, his honest opinion on embargoes, and lots more. And that’s in another video. Let’s write that up. You also mentioned on the video a little series we did, which everyone can check out and see.

Pitching 83

Pitching Government Writing Report 83

Cision

OCTOBER 22, 2015

Writing Press Releases. No matter which press release distribution service your brand uses, the skills needed to write a press release remain the same. Use social media listening to see who your audience listens to, topics they talk about and communities they’re a part of – then use those answers to build out your list.

Pitching 120

Pitching Community Travel Social Media 120

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50 Muck Rack launched a customer community after running a pilot program to provide “opportunities to learn, network and collaborate.”.

Pitching 151

Pitching YouTube Community Company 151

OnePitch

MAY 17, 2022

We already had a fun time, Margo, with our videos so far. What is Capital B? “…our mission is to cover Black communities across the country.”. [00:02:10] Lauren and Akoto, and our mission is to cover Black communities across the country. We cover big issues affecting the Black community from a national perspective.

Pitching 52

Pitching Local Film Report 52