Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Beyond PR

MARCH 4, 2016

These days, most of us walk around with an HD video camera in our pocket. Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. Orient Yourself.

Mobile 73

Mobile Video Interviews Film 73

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Reason #5: eBooks allow you to create a community around your brand.

eBook 219

eBook How To Writing Community 219

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. less-than half (48%) participate in online communities with their audience. As a result, B2B marketing writers turn to analytics and social media to inform their writing.

Survey 117

Survey B2B Marketing Interviews 117

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Good writing should speed readers along , not confuse them with industry jargon. You’re writing a case study, not an essay, so make your points and wrap it up. Check out this video case study on bag manufacturer Herschel Supply Co.

Case Study 140

Case Study Study Video Writing 140

Critical Mention

APRIL 19, 2019

Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. No matter the input, it is imperative for marketing professionals to engage with their community. Build a community. Focus on listening. Offer incentives. Until next time!

Case Study 80

Case Study Social Media Survey Video 80

Ethical Voices

APRIL 22, 2024

We’re seeing that play out in real time, there wasn’t trust from the three other news articles that were showing the rest of the story, with accurate facts, versus this one reporter who had done very emotionally charged writing with inaccuracies who didn’t have the desire to be unbiased, balanced, or factual in her reporting.

Report 91

Report How To Ethics Nonprofit 91

ImPRessions - Crenshaw Communications

MAY 4, 2018

Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. Networking isn’t only about getting interviews. Research specialist sectors. Talk to everyone.

How To 189

How To Nonprofit Interviews Privacy 189

Deirdre Breakenridge

MARCH 7, 2016

Bob Varettoni, Director, Corporate Communications at Verizon, Sandy Charet, CEO of Charet & Associates, and I participated on a panel to offer advice for PR students and professionals. When interviewing, a Google search uncovers everything on a candidate. Always prepare for the interview. Your work is “at the moment.”

Communications 120

Communications Interviews Social Media LinkedIn 120

Critical Mention

APRIL 19, 2019

Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. No matter the input, it is imperative for marketing professionals to engage with their community. Build a community. Focus on listening. Offer incentives. Until next time!

Case Study 69

Case Study Survey Video Community 69

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50 Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Pitching 153

Pitching YouTube Community Company 153

PRSay

FEBRUARY 20, 2020

While an embargo is a must-have tool that is often used by the medical and research community to release published studies and new discoveries, adding one won’t make a substandard story newsworthy. An embargo can be very helpful if I get the release early and have the opportunity to do interviews well in advance of the embargo date,” he said.

Radio 198

Radio Tools Journalism Interviews 198

Deirdre Breakenridge

NOVEMBER 8, 2015

That was a real success in the college community. As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. We had to either post a fun picture with our friend, or write a poem / something engaging and funny.

Film 150

Film Social Media Video Writing 150

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I had a great time filming a piece with our video team in which we charged an EV at a regional supermarket and bought the ingredients for a Boston Cooler, an ice cream float that is famous in Detroit. Describe the craziest or most fun story you have worked on.

Automotive 84

Automotive Report Meeting Radio 84

OnePitch

AUGUST 16, 2022

During the episode, Blake shares his love of writing, his recommendation for building a working relationship together, his honest opinion on embargoes, and lots more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. And that’s in another video. We like it.

Pitching 79

Pitching Government Writing Report 79

Waxing UnLyrical

DECEMBER 17, 2012

However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). B2C communications. Optimize: a Discussion with Lee Odden [Video] is a post from: Waxing UnLyrical.

Video 79

Video SEO Skype B2C 79

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. To make your storytelling effective, approach it as you would a strategic communications plan. If so, how? Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Better Writing Blogs. ” The in-depth post explains the concept: journalism that combines the power of community engagement with traditional news reporting.

Blogging 170

Blogging Writing Creativity Storytelling 170

OnePitch

MAY 17, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . We already had a fun time, Margo, with our videos so far. What is Capital B? “…our mission is to cover Black communities across the country.”. [00:02:10] How She Writes Stories. [00:10:31]

Pitching 52

Pitching Local Film Report 52

Reputation Us

MARCH 16, 2022

In an interview in the New York Times , he revealed he came across protesters in Memphis, where he lived, and decided to make a poster that said, “Birds Aren’t Real,” and join the crowd for laughs. community, partners, media, social influencers). “The Truth” is the New Misinformation. Your staff?

Reputation 78

Reputation Government Film Viral 78

OnePitch

JULY 5, 2022

During the episode, Melissa shares an example of a real pitch that led to her attending an event, explains how her inbox contributes to the stories she writes, her top 3 pitching preferences, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Pitching 96

Pitching System Video Meeting 96

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. And videos about facts and cool weird things do much better on YouTube.”.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. I use my blog, PR Expanded , for video book reviews. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities.

Skype 150

Skype Industry Storytelling Interviews 150

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. And, he even added links to their sites. Facebook [link]. Instagram [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 198

Writing Communications Marketing B2B 198

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

How To 159

How To Facebook Social Media Advertising 159

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

OnePitch

SEPTEMBER 27, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. I write about NFTs. I write about communities around NFTs. I write about the culture around them. I write embargoes up almost every week. I write embargoes up almost every week.

Pitching 77

Pitching Writing Interviews Policies 77

ReimaginePR

MAY 30, 2015

Great broadcast quality high-definition video. Interviews – Q & A on video. Have an awesome video. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. But there are other reasons why video is important.

Media 120

Media Television Video Print 120

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. Twitter A journalist’s. For example, here’s senior.

How To 121

How To YouTube Pitching LinkedIn 121

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Articles will get shorter and video will remain king. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Journalism 78

Journalism Social Media Radio Fashion 78

Waxing UnLyrical

JUNE 24, 2019

The micro influencer is often more motivated to share knowledge and relevant information with their community. Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. We just need to use them more effectively,” writes Josua Nite. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You can share relevant company information with them like product launches, events in their communities, and important updates. You don’t have to convince a journalist to write your story. Your website is a perfect example of owned media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills. Leadership reputation can be increased substantially by sharing information with colleagues and community.

Leadership 149

Leadership Trade Shows Healthcare Education 149