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The pace of AI announcements in PR software slows [PR Tech Sum 52]

Sword and the Script

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Separately, the company said it added YouTube to the sources it monitors.

Software 125
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Where have all the blogrolls gone?

Stephen Waddington

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. The community that once coalesced around backlinks and comments has gone.

SEO 113
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Trending Sources

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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR. They wanted access to reputable information, to build relationships, to hold organisations to account.

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Introducing Crisis Dashboard

NewsWhip

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.

Crisis 158
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How To Use Google Apps to be More Productive and Awesome

Cision

In my Gmail, I receive many Google Alerts and notifications from Google Plus Communities. Referring people to Google Maps for reviews (positive ones, hopefully) can be an important aspect of solidifying a company’s online reputation. Key features: Obviously YouTube is the premier repository for online videos.

Google 244
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Discovered by Porsche: the Art of Storytelling

Presspage

Creating Scarcity in A World Of Abundance Porsche Nederland's content strategy follows Google’s YouTube model Hero, Hub, Hygiene. This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube.

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The Value of Being a Podcast Guest

Konnect Agency

These intimate stories and interactions with your audiences help foster stronger connections and ultimately boosting your reputation with the media, community, and your own industry. Just make sure to generate more and more backlinks (with more and more reputable websites) which is an important ranking factor in SEO.

SEO 52