NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives.

Crisis 158

Crisis Reddit Reputation Tools 158

PR Conversations

NOVEMBER 22, 2023

Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.

Education 52

Education Reputation Leadership Interviews 52

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Who am I to judge on that account.

Social Media 40

Social Media Brand Branding Media 40

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. PR: Personality and Reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Rock the Status Quo

JANUARY 1, 2015

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Check it out.

Brand 100

Brand Branding YouTube Social Media 100

Konnect Agency

NOVEMBER 24, 2020

These intimate stories and interactions with your audiences help foster stronger connections and ultimately boosting your reputation with the media, community, and your own industry. Just make sure to generate more and more backlinks (with more and more reputable websites) which is an important ranking factor in SEO.

SEO 52

SEO YouTube Instagram Reputation 52

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Influencer relations are at the heart of any social media strategy.

Social Media 369

Social Media Media Enterprise Viral 369

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model. Social media.

Media 103

Media How To Advertising Advertising 103

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Crisis Telecommunications Training 75

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox. So which one garnered more interest according to Google trends?

Mobile 101

Mobile Community System Social Media 101

5W PR

JUNE 7, 2018

They Develop a Reputation of Transparency. Don’t just announce the presence of a cryptocurrency on social media and hope for the best. establish a presence where their audience is – whether that’s YouTube, Twitter, or another location entirely. Create a Marketing Strategy. This expert research helps.

Financial 60

Financial YouTube Strategy Consumer 60

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Shaping your brand's reputation. Managing your online reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Critical Mention

FEBRUARY 27, 2020

You can be on a national TV morning show but without leveraging that media opportunity through social media and brand building strategy the impact will be small. How have you adjusted to the rise of social media in PR in recent years? The rise of social media shortened the lifespan of a new story.

Journalism 78

Journalism Social Media Radio Fashion 78

5W PR

JULY 11, 2018

Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. The result was a powerful social media response along with plenty of hype for the cars. Community Involvement. With the posters, the longer someone blew out their breath, the more of the message they could see on the post.

Measurement 149

Measurement Education Social Media Film 149

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure. Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform.

Twitter 136

Twitter Facebook Radio Interviews 136

Rock the Status Quo

MARCH 30, 2015

The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. Why do that on a platform that has laughable reach when I can already upload to YouTube with zero reach restrictions ?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure. Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform.

Twitter 120

Twitter Facebook Radio Interviews 120

MaccaPR

APRIL 18, 2017

Muck Rack also provides links to every social media channel a journalist is active on. Muck Rack surveyed journalists, and 93 percent said they want to be followed on social media by PR pros,” says Galant. “So So if you aren’t following a reporter on social, you’ve already hurt your changes of pitching them.”.

How To 121

How To YouTube Pitching LinkedIn 121

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Offer pro bono services to a non-profit organisation in your community.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Karen Freberg

SEPTEMBER 17, 2017

engaging in discussions about social media and sports, and talking all about football and shoes. Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. after Google, Facebook, YouTube, Yahoo and Amazon? Did you know Facebook uses content directly from Wikipedia to feed its community pages? In the meantime, keep an eye on your Wikipedia page, but let the community police your presence for you.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models.

Media 88

Media Data Reddit Crisis 88

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. It’s fresh thinking the PR community needs.

Case Study 116

Case Study Software Web Data 116

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

PR in High Definition

AUGUST 29, 2017

Fake news has already caused havoc in the political sphere and causes reputational damage. To combat this, PR professionals must think about how to use listening tools and utilise community management to combat any fake news that does arise about their brand. The role of community management and social listening.

Reputation 54

Reputation Brand Branding Reddit 54

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

PR Conversations

APRIL 27, 2015

Because he: co-founded the local CPRS chapter; was the first APR in the Province of Newfoundland and Labrador; is a Member of the CPRS College of Fellows and a Life Member of CPRS; is an Order of Canada recipient; and is the holder of an honourary doctoral degree from Memorial University of Newfoundland (for service to the community and work in PR).

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Because he: co-founded the local CPRS chapter; was the first APR in the Province of Newfoundland and Labrador; is a Member of the CPRS College of Fellows and a Life Member of CPRS; is an Order of Canada recipient; and is the holder of an honourary doctoral degree from Memorial University of Newfoundland (for service to the community and work in PR).

Film 40

Film Crisis Communications Ethics Crisis 40

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Who needs crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Communications Conversations

NOVEMBER 20, 2017

She has a sterling reputation. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. I manage our social media platforms which include Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. Also, social media.

Meeting 0

Meeting Social Media Employee Pinterest 0

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. You post uplifting or funny or thoughtful memes on social media for them to like and share.

Publicity 64

Publicity Small Business Advertising Advertising 64

Sword and the Script

JANUARY 1, 2019

I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. The findings put some data around the trends in the PR community and the report is embedded nearby. The 2018 JOTW Communications Survey from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60