Community Reputation Viral YouTube 
Onclusive
SEPTEMBER 27, 2021
With access to unified earned, owned, and social media monitoring, you can get a complete view of your media coverage, better manage your brand reputation, and see your social media performance in addition to earned and owned media to prove the total impact of communications on your business—all in one place.
Cision
DECEMBER 4, 2017
United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. So, the GitLab staff decided to rope in the professional community for help. Oscar Munoz, United CEO, apologized for the incident on social media.
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Presspage
AUGUST 24, 2023
Creating Scarcity in A World Of Abundance Porsche Nederland's content strategy follows Google’s YouTube model Hero, Hub, Hygiene. This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube.
Contently - Strategy
SEPTEMBER 20, 2022
.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.
PRSay
OCTOBER 25, 2017
8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”
Prohibition
JULY 10, 2019
The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. 5) A phone company who didn’t communicate: Huawei’s damaged reputation.
Waxing UnLyrical
JUNE 4, 2014
The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.
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