ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. We represented a credit union through a strong campaign around financial wellness. How about a new car?

Brand 185

Brand Branding Marketing Wireless 185

Deirdre Breakenridge

DECEMBER 12, 2017

Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps.

Twitter 208

Twitter Software Retail Agency 208

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations.

SEO 132

SEO Content Marketing Marketing Software 132

Stephen Waddington

JULY 28, 2020

Meltwater is a relative upstart founded as a media monitoring and business intelligence software business. Most recently Vuelio has sought to challenge the status quo of the platforms, but it too is a financial vehicle, created by parent company Access Intelligence, wrapped up as a tool platform. Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Meltwater is a little slower to get into the generative AI race than its peers.

Survey 146

Survey Software B2B Pitching 146

PRSay

APRIL 8, 2020

Meanwhile, the need for continuity in these unnerving times falls on the shoulders of an organization’s leaders, who are now navigating operational upheaval and changing financial outlooks. What does this pandemic and the resulting interruptions mean to my team, my company, those we serve and our community — and how can we move forward?”.

How To 190

How To Crisis Employee Resources 190

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Prioritize the enhancement of written communications and virtual events.

Internal 95

Internal International Communications Employee 95

Frederik Vincx

NOVEMBER 8, 2016

First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. After this decade in communication jobs I feel like I have lost touch with the big challenges in life. Design, facilitation and communication. A social sabbatical. Shared value.

Agriculture 155

Agriculture Software Healthcare Community 155

Mindful Marketing

NOVEMBER 20, 2022

1) Messiah University : I begin with my own organization and employer whose president, Dr. Kim Phipps , reflects, “ At Messiah University, we are grateful for increased enrollment, financial stability and a cohort of new innovative partnerships that broaden our institutional scope and impact. 3) Pierson Computing Connection, Inc. :

Nonprofit 84

Nonprofit Banking Retail Insurance 84

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Going public gives us access to its historical financials, which I’ve long wondered about. Do you work for a company that develops PR technology or PR software for the public relations profession?

Pitching 150

Pitching YouTube Community Company 150

Barokas

AUGUST 17, 2017

And just as the City is growing, we’re proud to welcome GoKid, Identilock and Tome Software to Barokas PR’s growing roster of clients. With live-tracking, in-app messaging and family profiles, GoKid provides a way for communities to connect over child transportation.

Transportation 68

Transportation Software Mobile Financial 68

Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. If you look hard enough, you might be able to chart headlines in chronological association with the five stages of grieving. Now it’s gone quiet. Are we all AI-ed out?

Pitching 124

Pitching Study Technology Report 124

Barokas

AUGUST 17, 2017

And just as the City is growing, we’re proud to welcome GoKid, Identilock and Tome Software to Barokas PR’s growing roster of clients. With live-tracking, in-app messaging and family profiles, GoKid provides a way for communities to connect over child transportation.

Transportation 60

Transportation Software Mobile Financial 60

PRSay

JANUARY 13, 2021

The communication channels. You might think of senders and audiences as communities, and each community should have its own preferred channel for certain types of content. Communication Sender Areas. You don’t realize how many communication areas there are until you have to evaluate or audit them. The audience.

Internal 187

Internal International Data Communications 187

Critical Mention

FEBRUARY 22, 2019

Image recognition software (4). Community building (27%). Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Content research & creation (15%). Buyer journey optimization (9%). CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. These features add to the list of AI use cases in PR software. It makes sense.

Software 122

Software Pitching Ethics Privacy 122

Newsfile

MAY 11, 2023

In addition, there is a major trend towards increasing climate financial reporting. Community Training & Educational Internship Programs Your company may be in a position where it can train others or provide important educational opportunities. This means there are countless opportunities to send out environmental press releases.

Writing 52

Writing Energy Training Education 52

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The public relations software firm allegedly ran afoul of federal and state wage laws by failing to appropriately pay sales representatives who worked overtime.

Publicity 85

Publicity Survey Enterprise Pitching 85

PRSay

DECEMBER 21, 2017

Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. He is now assistant vice president and fraud-and-compliance manager for Elements Financial , an Indianapolis credit union. Professional heritage. Shank, APR, Fellow PRSA.

Publicity 150

Publicity Radio Technology Sports 150

Sword and the Script

DECEMBER 3, 2019

The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. Net income landed at $2.4

Data 87

Data Enterprise Survey Instagram 87

Burrelles Fresh Ideas

AUGUST 29, 2023

Along those same lines, a recent study conducted jointly by the Institute for Public Relations (IPR) and Voya Financial found some frustrating inconsistencies. Burrelles’ media monitoring provides both automated, software-based measurement and the option for human-verified, qualitative coverage—both online and off.

Brand 89

Brand Branding Marketing Ethics 89

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. If you can, find a way to give back — and rally your community to do the same. In the U.S., Values matter. Source: Instagram.

Crisis 92

Crisis Marketing Healthcare Resources 92

NewsWhip

JULY 21, 2020

When financial markets are volatile, there is often a “flight to quality” in investment allocations. The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award. He co-authored the book Building Successful Online Communities: Evidence-Based Social Design.

System 78

System Facebook Twitter Software 78

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Financial transactions such as a round of funding or M&A. Surveys of the PR community or reporters ( see these ). I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it.

Industry 86

Industry Media Technology Employee 86

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Platform companies like HubSpot are building smarter features into their software, while also opening up new possibilities through third-party integrations with AI-powered solutions.

Agency 84

Agency Enterprise Technology Analytics 84

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time.

Agency 93

Agency Trends Marketing Survey 93

Prohibition

JANUARY 7, 2022

This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. Financial crisis. Even the most financially stable businesses will sometimes find themselves in financial crisis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Some communicators on Prezly even use this for internal communications. 8) User reviews and community comments. click any image for higher resolution).

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. Finally, it’s worth noting that Burton Taylor published a study earlier this year that estimated the market for PR software at about $4 billion. Where does the time go? million; Operating income decreased 20.8%

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. Whether I am marketing a physical product or a software-as-a-service (SaaS) I have a deep foundation that helps me manage channel issues, address pricing or develop a product. A marketer should be able to show his financial impact.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 28, 2022

Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Annual spending on PR software grew 14.7% B2B prospects want published pricing.

B2B 116

B2B Marketing Survey Software 116

Where the Fishermen Ain't

OCTOBER 27, 2015

As I continue to observe and engage with the community that is exploring blockchain-based concepts , I find this kernel of inspiration germinating once again. The signals are impossible to ignore and the possibilities for communications and community engagement are far too compelling. This is changing.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

As I continue to observe and engage with the community that is exploring blockchain-based concepts , I find this kernel of inspiration germinating once again. The signals are impossible to ignore and the possibilities for communications and community engagement are far too compelling. This is changing.

Web 20

Web Government Technology Corporate 20