The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

PR Expanded

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.

What Are the Real Consequences of Fake Financial News?

Business Wire

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. To the investing community that relies on quick transactions based on constantly changing trends, however, fake news is becoming a serious problem.


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How Oscar Mayer is fostering community during COVID-19

PR Daily

How are you creating community and interaction for your external audiences during the COVID-19 pandemic? A central element of the campaign will be a financial gift to help feed Americans in need; it also ties into social media participation. “We’re The post How Oscar Mayer is fostering community during COVID-19 appeared first on PR Daily.

#RAREis: Providing a voice for the rare-disease community

PR Daily

In 2017, Horizon started a social media program on Instagram called #RAREis, which is designed to elevate the voices, faces and experiences of the rare disease community. Each person has a different experience, but #RAREis provides an opportunity to share the uncensored truth of their journey while demonstrating the power of community. The answer is simple: It’s the right thing to do for our patients and the communities we serve.

5 tips for building strong social media communities during difficult times

PR Daily

During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post. They just need to adapt to the current environment, which often means building relationships—and ideally whole communities—that will pay off once life gets back to normal, rather than trying to go for the sale now. To build stronger social media communities, try these five tips: 1. Your efforts can go a long way toward building a loyal community.

Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say


Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We

How to beat the stress of financial services communications

PR Daily

As a financial services communicator, you face countless regulations, and the slightest misstep could cost your organization hefty fines. Financial Communicators Conference. You’ll stride out of this conference with the know-how to highlight organizational stories, build a loyal following in the financial community, and woo millennial audiences on social media.

Lockdown letter: Communities respond to an inequitable crisis

Stephen Waddington

The crisis is having a devastating impact on financial capital but has led to a huge rise in social capital. Communities responses such as The Bay Foodbank are stepping to provide support. The crisis is having a devastating impact on financial capital but has led to a huge rise in social capital. I've created a community of practice to kick about ideas with people in my industry.

Compounding Returns: 5 Financial Analogies that Explain Good Content Marketing

Sword and the Script

There are many examples of how this works, but one I stumbled upon recently by a financial advisory firm looks to me to be a good illustration. Here are several financial and investment analogies and the relationship to content marketing. Today, Bulldog Reporter lives on under the Agility brand, publishing useful and relevant content related to the PR community.

Walmart KOs violent-video displays but keeps guns, Uber spins bad financials, and blackface at Belgium’s Africa Museum draws ire

PR Daily

“We will be thoughtful and deliberate in our responses, and we will act in a way that reflects the best values and ideals of our company, with a focus on serving the needs of our customers, associates and communities.” billion during this year’s second quarter—which, besides Kraft Heinz, General Electric and Newell Brands—is more than the remaining S&P 500 companies lost within their entire 2018 financial year reporting.

Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. These experiences were all good ones, including meeting new people and the commonality of working in teams towards specific business and financial goals towards betterment. The social Fringe community.

LinkedIn Social Selling for MDRT Financial Services and Insurance Pros


I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. To be selected to speak to the financial services industry’s top performers and share social selling strategies is a highlight of my professional speaking and training career.

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”. To encourage social responsibility, create a culture of giving back to the larger community. Encourage human resources to create policy for volunteering that will not harm employees’ performance reviews when they take time off to give back to the community. Plan ahead and implement social activities, events and community outreach.

Health news site targets community, but draws employees

PR Daily

Brand journalism is often billed as a way for organizations to reach the community and news outlets through newspaper-style content. As financial troubles shrink the size of newspaper staffs, the remaining reporters are often grateful for the resource Juice provides. Baptist Health plans to launch a marketing effort to reach the community, a primary audience along with journalists, Mioduszewski says.

Financial CHOICE Act of 2017 Act Brings Change to Dodd-Frank Disclosure Requirements

Beyond PR

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank. A last comment: the Financial CHOICE Act of 2017 has passed the in the House.

Why Your Marketing Team Shouldn’t Lead Community Outreach Efforts


While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. Of course the company benefited from the campaign financially, but the heartbeat of the campaign was a genuine effort to fight body shaming. Developing New Community Outreach Metrics. Here are just a few examples of non-financial metrics to track for your community outreach campaign: Number of Individuals Served.

Crisis Marathon “Mile Marker:” Be Like Nurses. Be Like Doctors.

Reputation Us

CA Riots – Community leaders. Active shooters – Families, teachers, communities. Financial crisis – Sadly, not sure if any leaders emerged there. doctors and nurses) working selflessly to help their patients and communities. Rather roll-up your sleeves and courageously support your clients, customers, members and communities with passion…and seek no praise.

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER


Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial. Chris Schermer believes that the goal of content marketing should be to create a sense of community that allows customers to achieve their goals. Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences?

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. banks have significantly rebounded from the 2008 financial shock. Are there issues related to the communities they serve (e.g.

Merger Talk: How Credit Unions Can Communicate & Safeguard Their Reputations

Reputation Us

That is the question that credit unions (and financial institutions at large) are discreetly asking. A merger “has to make sense financially for both credit unions, but we also place a lot of emphasis on shared vision,” Paris Chevalier, chief marketing officer for Xceed Financial Credit Union, explained. If financial institutions decide to come together, communication must be considered in the context of logistics and cultural sensitivities, member nuances and understandings.

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Community CSR dawn buzynski Lisa HoltorfGuest Post by Lisa Holtorf and Dawn Buzynski.

Stockholders in the Corporate Family – or contemporary activists?

PR Conversations

The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company. However, pressure from stockholders in the current global financial environment reflects many different forms, such as: Activist hedge funds – eg ValueAct Capital and Third Point Offshore.

Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

it takes a lot more staying power to provide services to the financial services industry and thrive over three to four years. In much the same way as our investment pre- and post- the London 2012 Olympics paved the way for our success in Rio last year, the hard graft that the technology community has made in the preceding years will make 2017 a bigger, better year for the sector. “What’s hot for you right now?”

Why—and how—communicators should bolster their business IQ

PR Daily

Getting a grasp on financial terms and bottom-line budget matters can dramatically increase your internal authority. Most communicators are not quite fluent in financials. Balance sheets, which reveal the financial condition of an organization at a specific time.

How a Nonprofit Connection Can Benefit Your Bottom Line

Ronn Torossian

Being known as a company that supports a cause or group that people appreciate is often worth much more than the actual financial investment. Not only are you out in the community doing “good deeds,” but you also meet people who you may not be able to connect with otherwise. Affirmation by association is a business tool that too few companies take full advantage of.

Launching a SMAC!Down: Sock Monkeys Against Cancer

Waxing UnLyrical

it, by pledging your financial support here. monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). Create social change: By giving to those impacted by cancer, you will also be contributing to advances in cancer research and programs (model to go into action the minute the company can financially sustain it). Guest post by Jennifer Windrum. NoMo is the ringleader of “SMAC!

Enabling purpose-driven culture during the COVID-19 pandemic

PR Daily

responded to the demands of a global pandemic and ensured that employees were able to give back to their communities. Supporting communities in need. Supporting communities. Here’s how Astellas U.S.

Female Founded Startups


Fairygodboss is the largest career community for women, with a mission to improve the workplace through greater transparency. Co-Founder and CEO, Georgne Huang set out to create a community of females honestly discussing their workplace experiences, after turning to the internet looking for company-specific experiences and insights and wasn’t able to find them. Over 90% of The Financial Gym’s clients achieve their financial goals creating peace of mind about their financial futures.

The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

There’s no longer any reason to give a financial backer a cut of your profits. Community Building Guest Posts Marketing Social Media christopher wallace crowdfunding kickstarter online fundraisingGuest post by Christopher Wallace. Let’s go back in time five years to 2007. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist.

Do Giving Contests Work? Yes, Say Razoo & Case Foundation

Waxing UnLyrical

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Specifically: “The report seeks to show how a giving day contest impacts a metropolitan area’s nonprofit community. Donor acquisition and building community.

What is Investor Relations?

Shift Communications

Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community. Investor relations also has significantly more regulatory requirements than standard public relations, owing to financial and legal requirements mandated by governments. conduct financial analyst briefings. Certified financial statement disclosures.

Why You Should Increase Your Social Media Content Now

The Proactive Report

Become a stable and calming influence in your community. Be there consistently with good information and be available to help your customers/clients/patients and others in your community. Figure out how you can best serve your community in this time of crisis. One example is a financial service company that saw the need for homeschooling materials. They put together a series of Financial Literacy lessons for kids.

Why and how companies are turning to brand journalism

PR Daily

We wanted to do this through thought leadership with the business community, the chamber [of commerce], and nationally, as a forward leader in thinking about water in the West.”. You also have a community of customers and partners whose voices your company wants to magnify.

How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

These smaller-scale influencers can also be powerful for B2B PR efforts, where they offer the advantages of lower costs and the ability to generate social engagement that is more tightly focused in vertical sectors like financial services or business technology, for example. .

B2B 180

5 Ways to Create a Successful, Integrated B2B Marketing Campaign

B2B PR Sense

A few years ago, I checked in with Lincoln Financial Group , a historically, sales-based organization, which made a complete, 180-degree turn over the course of one year. The financial services, insurance, and annuities business – over a century old – stormed out with an innovative marketing campaign that transformed it into a major media and marketing player. Lincoln Financial -- A Story of Success.

B2B 136

Pride in a Time of Pandemic


The month of June marks the traditional celebration of LGBTQ Pride in communities across the nation and world. The global coronavirus pandemic has resulted in the cancellation of hundreds of pride celebrations worldwide, a severe setback at a time when fostering community and bringing people together is more important than ever. Pride is more than just a party — although it’s often the biggest LGBTQ-specific celebration in a given community each year.

Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on. Make no mistake, just like other businesses, Big Tech has stepped up with financial pledges to antiracist causes and statements of commitment to racial justice. Starting with startups is a real key to building a more diverse technology sector and community.

Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Going public gives us access to its historical financials, which I’ve long wondered about.

COVID-19 fatigue: Why do I feel so miserable?

Stephen Waddington

We’ve all been in a state of fight or flight responding to the pandemic and changes to personal situations such as jobs under threat and financial pressure. Crisis management experts explain the life cycle of the COVID-19 crisis, your current mood, and what you can do about it.

Crisis 169

Announcing PR Daily’s 2020 Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s Corporate Social Responsibility Awards finalists championed causes and initiatives that improved their communities, countries and the world, and communicated about them in compelling ways. Moguls in the Making, Ally Financial. “Neighbors”, Quicken Loans Community Fund. Neighbor to Neighbor/Make It Home Campaign, Quicken Loans Community Fund. Community Affairs. Neighbor to Neighbor/Make It Home Campaign, Quicken Loans Community Fund.