The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

PR Expanded

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.

How Oscar Mayer is fostering community during COVID-19

PR Daily

How are you creating community and interaction for your external audiences during the COVID-19 pandemic? A central element of the campaign will be a financial gift to help feed Americans in need; it also ties into social media participation. “We’re

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What Are the Real Consequences of Fake Financial News?

Business Wire

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions.

5 tips for building strong social media communities during difficult times

PR Daily

During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post. To build stronger social media communities, try these five tips: 1. Your efforts can go a long way toward building a loyal community.

#RAREis: Providing a voice for the rare-disease community

PR Daily

In 2017, Horizon started a social media program on Instagram called #RAREis, which is designed to elevate the voices, faces and experiences of the rare disease community. The answer is simple: It’s the right thing to do for our patients and the communities we serve.

Lockdown letter: Communities respond to an inequitable crisis

Stephen Waddington

The crisis is having a devastating impact on financial capital but has led to a huge rise in social capital. Communities responses such as The Bay Foodbank are stepping to provide support. I've created a community of practice to kick about ideas with people in my industry.

Compounding Returns: 5 Financial Analogies that Explain Good Content Marketing

Sword and the Script

There are many examples of how this works, but one I stumbled upon recently by a financial advisory firm looks to me to be a good illustration. Here are several financial and investment analogies and the relationship to content marketing.

How to beat the stress of financial services communications

PR Daily

As a financial services communicator, you face countless regulations, and the slightest misstep could cost your organization hefty fines. Financial Communicators Conference. You’ll stride out of this conference with the know-how to highlight organizational stories, build a loyal following in the financial community, and woo millennial audiences on social media.

Walmart KOs violent-video displays but keeps guns, Uber spins bad financials, and blackface at Belgium’s Africa Museum draws ire

PR Daily

“We will be thoughtful and deliberate in our responses, and we will act in a way that reflects the best values and ideals of our company, with a focus on serving the needs of our customers, associates and communities.”

Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. The social Fringe community.

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”. To encourage social responsibility, create a culture of giving back to the larger community. Empower your community and employees together.

LinkedIn Social Selling for MDRT Financial Services and Insurance Pros


I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! MDRT membership is recognized internationally as the standard of sales excellence in the life insurance and financial services business.

Crisis Marathon “Mile Marker:” Be Like Nurses. Be Like Doctors.

Reputation Us

CA Riots – Community leaders. Active shooters – Families, teachers, communities. Financial crisis – Sadly, not sure if any leaders emerged there. doctors and nurses) working selflessly to help their patients and communities.

Health news site targets community, but draws employees

PR Daily

Brand journalism is often billed as a way for organizations to reach the community and news outlets through newspaper-style content. As financial troubles shrink the size of newspaper staffs, the remaining reporters are often grateful for the resource Juice provides.

Financial CHOICE Act of 2017 Act Brings Change to Dodd-Frank Disclosure Requirements

Beyond PR

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank.

Why Your Marketing Team Shouldn’t Lead Community Outreach Efforts


While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. Of course the company benefited from the campaign financially, but the heartbeat of the campaign was a genuine effort to fight body shaming. Developing New Community Outreach Metrics. Here are just a few examples of non-financial metrics to track for your community outreach campaign: Number of Individuals Served.

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER


Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial. Chris Schermer believes that the goal of content marketing should be to create a sense of community that allows customers to achieve their goals.

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. banks have significantly rebounded from the 2008 financial shock. Are there issues related to the communities they serve (e.g.

Merger Talk: How Credit Unions Can Communicate & Safeguard Their Reputations

Reputation Us

That is the question that credit unions (and financial institutions at large) are discreetly asking. If financial institutions decide to come together, communication must be considered in the context of logistics and cultural sensitivities, member nuances and understandings.

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. Community CSR dawn buzynski Lisa Holtorf

Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

it takes a lot more staying power to provide services to the financial services industry and thrive over three to four years. In much the same way as our investment pre- and post- the London 2012 Olympics paved the way for our success in Rio last year, the hard graft that the technology community has made in the preceding years will make 2017 a bigger, better year for the sector. “What’s hot for you right now?”

Stockholders in the Corporate Family – or contemporary activists?

PR Conversations

The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company.

How a Nonprofit Connection Can Benefit Your Bottom Line

Ronn Torossian

Being known as a company that supports a cause or group that people appreciate is often worth much more than the actual financial investment. Not only are you out in the community doing “good deeds,” but you also meet people who you may not be able to connect with otherwise.

Female Founded Startups


Fairygodboss is the largest career community for women, with a mission to improve the workplace through greater transparency. The Financial Gym is a national personal financial services company that takes a fitness-inspired approach to its clients’ finances. The Financial Gym.

Launching a SMAC!Down: Sock Monkeys Against Cancer

Waxing UnLyrical

it, by pledging your financial support here. monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). Community Building Events Guest Posts Philanthropy jennifer windrum leslie lehrman lung cancer SMAC!

Why You Should Increase Your Social Media Content Now

The Proactive Report

Become a stable and calming influence in your community. Be there consistently with good information and be available to help your customers/clients/patients and others in your community. Figure out how you can best serve your community in this time of crisis.

The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

There’s no longer any reason to give a financial backer a cut of your profits. Community Building Guest Posts Marketing Social Media christopher wallace crowdfunding kickstarter online fundraisingGuest post by Christopher Wallace. Let’s go back in time five years to 2007.

What is Investor Relations?

Shift Communications

Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community. conduct financial analyst briefings. What is investor relations?

Do Giving Contests Work? Yes, Say Razoo & Case Foundation

Waxing UnLyrical

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Donor acquisition and building community.

5 Ways to Create a Successful, Integrated B2B Marketing Campaign

B2B PR Sense

A few years ago, I checked in with Lincoln Financial Group , a historically, sales-based organization, which made a complete, 180-degree turn over the course of one year. Lincoln Financial -- A Story of Success.

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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

Then, at the beginning of the financial crisis, I was the director of public relations at AIG, and later started a public relations firm representing banks and credit unions communicating through TARP. You can tailor communications to the needs and wants of your community.

PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

For example, if you are a financial institution, you might produce content that addresses ways that your audience can save money during this time or how their small business can adapt to decreased customer numbers and purchases.

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

To help models who have been financially impacted by COVID-19, Pornhub will offer them 100% of their video sales after processing fee — for a total payout of 85% of video sales earnings on both Pornhub and its clip site Modelhub — for the month of April.

How COVID-19 will impact PR practice and skills

Stephen Waddington

Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community.

Pride in a Time of Pandemic


The month of June marks the traditional celebration of LGBTQ Pride in communities across the nation and world. Pride is more than just a party — although it’s often the biggest LGBTQ-specific celebration in a given community each year.

Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Business and society Building better business - as organisations rebuild and reinvent they’ll look beyond focus on people and planet in addition to financial return. The exception may be local and hyper local print that connects directly with communities.

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications.

How you can keep your organization relevant in the midst of a global crisis

PR Daily

Brand managers that can help connect audiences with their community, provide comfort and share crucial messages about safety and solidarity can keep their names on the tips of consumers’ tongues. The financial health of the company is the first priority. Community. “We

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Brand conversations during COVID-19

Stephen Waddington

Tourist destinations are having a tough crisis with no one travelling during lockdown but savvy destination marketing organisations have used the crisis as an opportunity to remind their community about the location. COVID-19 has led to a massive upheaval in how organisations communicate.

Brand 160