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The pace of AI announcements in PR software slows [PR Tech Sum 52]

Sword and the Script

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Some PR software vendors haven’t had an announcement for two or more years. What do you think?

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Financial analysts say marketing is an investment, not a cost

Sword and the Script

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” Many financial analysts believe advertising is an investment More financial analysts “perceive advertising as an investment (37%)” than those that believe it’s “a cost (24%).”

Financial 141
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9 Corporate Characteristics to Look for When Buying Public Relations Software

Sword and the Script

The PR software market has evolved to the point there are more considerations than just the features and functions. What I mean by that is most PR software tools on the market will do 80-90% of what you want. The flip side is the PR software company focused on margins first, and perhaps invest in margins. Corporate outlook.

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Mastering Year-End Filings: A Comprehensive Checklist for Compliance and Accuracy

Newsfile

These filings are your company’s financial showcase and are crucial for maintaining a solid reputation. Understanding Year-End Filings The Importance of Year-End Filings Year-end filings are like your company’s financial scorecard. They’re important because they: Show your company’s financial health.

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Generative AI for PR professionals [Off Script. No. 49: Stephen Waddington]

Sword and the Script

I’ve used them to extract the key arguments from a research paper, interrogate weaknesses in plans, areas of risk in financial documents and an activist perspective of reports. What are some of the PR software makers doing that’s interesting? He has an interesting mix of AI, software development and public relations domain expertise.

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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. Blackbird says it technology “helps organizations detect and respond to narrative manipulation and online risk that causes reputational and financial harm. to $109 million.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech. Agility is the only major PR software provider that has developed a native LLM of its own creation.

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