Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Rallying around small business.

Brand 284

Brand Branding Small Business Retail 284

Waxing UnLyrical

JANUARY 30, 2013

CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships. magnum via Flickr, CC 2.0. Enter Streak.

Small Business 108

Small Business System Google Examples 108

The Proactive Report

NOVEMBER 21, 2022

Rosetta Stone had always marketed their language courses to people who wanted to learn another language for practical reasons: doing business in another country or foreign travel. With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there.

Social Media 162

Social Media Media Analysis Data 162

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Communications Conversations

MAY 20, 2020

” According to Salesforce, this is a “series for senior executives, small business leaders, and those in between.” On Facebook J&J created five different “mini-shows” out of the full-length feature show on May 12. They’re doing the same thing over on Facebook and Twitter.

Journalism 148

Journalism Brand Branding Interviews 148

Konnect Agency

MARCH 31, 2020

Are you willing to risk your reputation and the impact it could have on your business in the future? OK, then ensure you are acting as a resource for your people, your customers and your community. Focus PR services and social media messaging on supporting the community, healthcare workers/first responders and small business.

Resources 85

Resources Crisis Healthcare Creativity 85

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2017

And like any disaster, the hurricanes created heroes, from first responders to small businesses. He seized national attention with a Facebook video inviting all who could safely make it to one of his Gallery Furniture stores to come and even bring their pets. Mattress Mack.

Airlines 149

Airlines Reputation Local Policies 149

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. We’ll explore the two top platforms to consider in your video marketing, which are YouTube and Facebook and how to use both, not just one, to dominate the game.

Video 120

Video Strategy YouTube Marketing 120

5W PR

APRIL 22, 2019

Let’s say there is a business that offers marketing automation and agency work to small businesses. How can a rep from this agency best build a relationship with small businesses in the community? A big selling point is to solve a problem for a consumer — this applies to both businesses and consumers.

Consumer 60

Consumer B2C Brand Branding 60

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. Appreciation.

Small Business 75

Small Business Advertising Advertising SEO 75

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level.

Local 120

Local Radio Community Tools 120

Waxing UnLyrical

MAY 12, 2014

Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending. Why: Is your business recognizing the full potential of Google+? Quit Asking for Likes On Facebook or Risk a Penalty. Business Community Building Resources Shonali Burke Weekly Roundup'

Community 79

Community Google Small Business Facebook 79

Rock the Status Quo

AUGUST 1, 2014

We make software that helps eCommerce stores advertise and retarget to people on Facebook. I personally have spoken at a number of Facebook Advertising conferences and events, as well as eCommerce meetups, Startup events, and an occasional podcast. All on the topic of Facebook advertising, and how to make the most from it.

Pitching 173

Pitching Guidelines Facebook Advertising 173

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. About Barbara Rozgonyi, Sales Performance Expert. Let’s Connect! Over to you.

Strategy 52

Strategy Training Insurance Insurance 52

Waxing UnLyrical

JUNE 2, 2014

Public Relations Ideas for Small Business. Why: Small businesses sometimes overlook manageable PR opportunities to build relationships, drive conversations, and promote brand visibility. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Exercises 82

Exercises Small Business Resources Writing 82

Waxing UnLyrical

APRIL 28, 2014

What Small Businesses Can Learn from the Creative Community: Share the Journey. Why: Small businesses tend to be so focused on the final product, they rarely show customers what goes into creating the final product. Twitter Facebook Google+ LinkedIn Monday Roundup: Challenge the Status Quo.

Small Business 75

Small Business Travel Resources Creativity 75

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Build a community. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Social listening and monitoring offers a wealth of information about customers where they live and work.

B2B 170

B2B Social Media Media Education 170

PRSay

JANUARY 6, 2021

L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Take L’Oréal, for example.

Communications 197

Communications Viral Fashion Public Affairs 197

Buzzstream

JANUARY 9, 2019

Big publications are less likely to work together with small businesses, but small businesses will! The good news here is that there are loads of small businesses with similar target audiences and objectives. I’m in a few excellent online communities of content marketers and writers.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Waxing UnLyrical

DECEMBER 6, 2013

So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. And those of you who are small business owners yourselves might relate. If you have a strong community , they will be there when you come back.

Social Media 97

Social Media Media Community Twitter 97

Waxing UnLyrical

MARCH 24, 2014

Marketing For Small Businesses: There Is Strength In Numbers. I wrote this post a while back, because I thought it was a great way to explore how a little trust can go a long way when building your online community. Why: Shel Holtz challenges the myth that organizational hierarchies destroy trust, communication, and growth.

Small Business 75

Small Business Community Resources LinkedIn 75

Waxing UnLyrical

JUNE 30, 2014

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities.

Small Business 80

Small Business System Social Media Ethics 80

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

Marketing 45

Marketing Insurance Insurance B2C 45

Waxing UnLyrical

NOVEMBER 17, 2014

Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices. Image: Sung Ming Whang via Flickr, CC 4.0.

Analytics 80

Analytics Google Content Marketing Small Business 80

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? Think eBay, Etsy, or even Facebook Marketplace. In the U.S. What is the cost of enrollment? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? Think eBay, Etsy, or even Facebook Marketplace. In the U.S. What is the cost of enrollment? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? Think eBay, Etsy, or even Facebook Marketplace. In the U.S. What is the cost of enrollment? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Waxing UnLyrical

JUNE 20, 2014

Should You Brand Your Business Email Address? Why: In this goodie from the WUL vault, I examine whether a business email address or lack thereof can make or break your personal brand image. Your Story and Your Small Business Unique Value Proposition. Twitter Facebook Google+ LinkedIn Weekly Roundup: Personal Branding.

Brand 85

Brand Branding Small Business Resources 85

Solo PR Pro

AUGUST 18, 2015

Just some of the Solo PR Pro community who joined us in Florida. This conference was chock-full of outstanding presentations from highly revered speakers, including many members of our own Solo PR community. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

Waxing UnLyrical

MARCH 24, 2017

And I can’t help but wonder if I and my ilk – the growing pool of freelancers, micro- and small business owners – will still count in this exciting, somewhat terrifying, new world you’re building. Twitter Facebook Google+ LinkedIn To Cision, With Love. This is a whole different ball game, though.

Nonprofit 94

Nonprofit Healthcare Enterprise Banking 94

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

MARCH 17, 2014

The Hidden Side of Your Small Business. Ken Mueller discusses why it’s important to tell your business’ story both in sum and in whole. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Pinterest 76

Pinterest Small Business Resources Pitching 76

Waxing UnLyrical

MAY 13, 2013

SurveyAct – New Online Survey Tool for Small Business Owners. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging Tips from Around the Interwebz. Based in the Washington, D.C.,

Blogging 78

Blogging Exercises Survey Google 78