Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. How effective is video on social media? .

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. So why doesn’t the business have more fans?

Community 93

Community Facebook How To Web 93

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Rallying around small business.

Brand 284

Brand Branding Small Business Retail 284

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

DECEMBER 6, 2013

So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. And those of you who are small business owners yourselves might relate. However, you might be surprised at which platforms make a difference.

Social Media 97

Social Media Media Community Twitter 97

Waxing UnLyrical

AUGUST 5, 2013

To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. Why: The summer months can be a slow time for some businesses. Successful Social Media Disengagement for Teachers.

Social Media 88

Social Media Media SEO LinkedIn 88

Solo PR Pro

MAY 14, 2015

On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Does it ever make sense to use a new social network for a limited time?

Social Media 40

Social Media SMB Media Small Business 40

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. They’re doing the same thing over on Facebook and Twitter.

Journalism 148

Journalism Brand Branding Interviews 148

Konnect Agency

MARCH 31, 2020

Are you willing to risk your reputation and the impact it could have on your business in the future? OK, then ensure you are acting as a resource for your people, your customers and your community. Focus PR services and social media messaging on supporting the community, healthcare workers/first responders and small business.

Resources 85

Resources Crisis Healthcare Creativity 85

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Strategy 52

Strategy Training Insurance Insurance 52

5W PR

APRIL 22, 2019

Let’s say there is a business that offers marketing automation and agency work to small businesses. How can a rep from this agency best build a relationship with small businesses in the community? A big selling point is to solve a problem for a consumer — this applies to both businesses and consumers.

Consumer 60

Consumer B2C Brand Branding 60

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. Appreciation.

Small Business 75

Small Business Advertising Advertising SEO 75

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level.

Local 120

Local Radio Community Tools 120

Waxing UnLyrical

MAY 12, 2014

Why: Are your social media posts speaking at the reader rather than to them? Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending. Why: Is your business recognizing the full potential of Google+? What is #MindfulSocial?

Community 79

Community Google Small Business Facebook 79

PRSay

JANUARY 6, 2021

Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Social media channels, where posters strive to look better than real life, have honed skepticism among users. Here are a few: • Be authentic. Take L’Oréal, for example.

Communications 197

Communications Viral Fashion Public Affairs 197

Waxing UnLyrical

JUNE 30, 2014

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities.

Small Business 80

Small Business System Social Media Ethics 80

Waxing UnLyrical

JUNE 2, 2014

Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement. Are You Trying To Get Your Business Found Online? Why: How do you break through the noise on social media?

Exercises 82

Exercises Small Business Resources Writing 82

Waxing UnLyrical

MARCH 24, 2014

Marketing For Small Businesses: There Is Strength In Numbers. I wrote this post a while back, because I thought it was a great way to explore how a little trust can go a long way when building your online community. Taming the Social Media Marketing Beast. Why: Does social media marketing make your head spin?

Small Business 75

Small Business Community Resources LinkedIn 75

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

Marketing 45

Marketing Insurance Insurance B2C 45

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? Think eBay, Etsy, or even Facebook Marketplace. In the U.S. What is the cost of enrollment? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? Think eBay, Etsy, or even Facebook Marketplace. In the U.S. What is the cost of enrollment? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? Think eBay, Etsy, or even Facebook Marketplace. In the U.S. What is the cost of enrollment? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Waxing UnLyrical

JUNE 20, 2014

Establishing a positive impression about yourself and your business can go a long way, especially in the social media world. Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Should You Brand Your Business Email Address?

Brand 85

Brand Branding Small Business Resources 85

Waxing UnLyrical

MARCH 17, 2014

The Hidden Side of Your Small Business. Ken Mueller discusses why it’s important to tell your business’ story both in sum and in whole. Using Pinterest & Secret Pinboards For Media Pitching. Twitter Facebook Google+ LinkedIn Monday Roundup: Impressions. Have You Heard of the #CoolestInterviewEver?

Pinterest 76

Pinterest Small Business Resources Pitching 76

Waxing UnLyrical

MAY 13, 2013

SurveyAct – New Online Survey Tool for Small Business Owners. Where is Chuck Norris and other crucial social media questions. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: Mark Schaefer rules!

Blogging 78

Blogging Exercises Survey Google 78

wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. Own a business? Check out these #givingTuesday ideas for small business. Begin by liking Giving Tuesday on Facebook and following @GivingTues on twitter.

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

prTini

OCTOBER 20, 2016

As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Social customer service can be especially complicated for small brands, since customer expectations don’t adjust for the size of your customer service team.

Customer Service 28

Customer Service Community Social Media Radio 28

Solo PR Pro

AUGUST 11, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

Conference 40

Conference Small Business Storytelling Journalism 40

Norton's Notes

JUNE 8, 2016

As of April 2016, Instagram had around 400 million users worldwide and is one of the fastest growing social networks. A popular social media platform for both users and brands, so it’s hardly surprising that Instagram has just announced it plans to launch business friendly tools that provide insights into engaging posts and audience.

Instagram 28

Instagram Small Business Social Media Facebook 28

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals (#bizjournals) believe you can. They write about hires, mergers and events in the business community. What is # SocialMadness?

Journalism 70

Journalism Local Social Media Twitter 70

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. Further, perhaps collaborative communities could help to address barriers to happiness, using an approach that Engeström calls knotworking. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. Isolating influencer marketing from brand management, PR, digital marketing, social media teams, and external agencies.

Marketing 65

Marketing Conference Advertising Advertising 65