Stephen Waddington

JULY 1, 2021

It sets out the urgent need for organisations to act on issues related to CDR and provides a framework to support leaders with planning and communication. For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online.

Corporate 141

Corporate Report Privacy Government 141

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). It’s not that you want to solely focus on the technology. I can’t remember the last time I felt comfortable or complacent about technology.

Big Data 250

Big Data Data Education Internal 250

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. One great example of using emotional storytelling is Humans of New York (HONY).

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. In many ways, that change is to the benefit of said companies, as it allows them to provide timely information, making them active members of the community.

Corporate 120

Corporate Communications Consumer Community 120

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. As a Board member, you’ll have the opportunity to lead and set an example of service for others in the industry. The Board should reflect the community it represents and advocate for the professionals that comprise it.

Education 122

Education Technology Policies Leadership 122

prTini

JANUARY 15, 2016

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? It’s not as black-and-white as hiring a community manager or outsourcing to an agency.

Community 28

Community Agency Internal International 28

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

PR in High Definition

OCTOBER 27, 2022

This makes sense: leaders have the greatest power in a company, and when we think about the biggest companies on the planet – Apple , Meta, Tesla and Microsoft, for example – their leaders are inextricably tied to their company reputations, good or bad. There are nuances and differences in attitudes, even within the technology sector.

Leadership 71

Leadership Reputation Chemicals Privacy 71

Stephen Waddington

FEBRUARY 21, 2022

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. Celebrities from minority ethnic backgrounds created powerful video messages.

Publicity 131

Publicity Case Study Local Public Affairs 131

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. As speakers and panels were confirmed, we distributed press releases to national, international and trade media. Secure a specific number of registrations and attendees?

Local 98

Local Newspapers Sports Video 98

NewsWhip

FEBRUARY 23, 2023

Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit. Agree these in advance not just with your team but with internal stakeholders too. What is the predicted growth?

Crisis 78

Crisis Data Reddit Analytics 78

Shift Communications

FEBRUARY 8, 2022

By Stephanie Chan, Account Director, Technology. Roll out internally, first — before going external, make sure all employees are aware of the position and any actions the organization has decided to take. Create an open door for employee feedback internally so if there is any opposition it can be addressed directly.

Employee 78

Employee Leadership Consumer Internal 78

Stephen Waddington

AUGUST 27, 2019

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I also want to share the best practice I have seen within the public sector with the wider industry.

Government 113

Government Education Community Big Data 113

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve. So, what can you do? But it doesn’t have to be that way.

Survey 137

Survey Measurement System Education 137

PR in High Definition

JULY 28, 2022

So, what are some examples of the ways data has driven real life change in different markets? One example of the power of data in sports is in LaLiga. SEGA , a worldwide leader in interactive entertainment, is using real-time data to drive community activities, improve player experiences, and offer more personalised interactions.

Analytics 62

Analytics Data Energy Sports 62

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 86

Industry Media Technology Employee 86

Sword and the Script

MAY 4, 2021

Examples of customizable widgets include share of voice, sentiment, unique outlets, top authors and more.”. The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness.

Tools 100

Tools Survey Pitching Analytics 100

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. There is no prescriptive formula for becoming a PR influencer.

Storytelling 106

Storytelling Technology Course Privacy 106

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Glossier, for example. We particularly loved this example from our own Cleveland Indians: Source: Instagram. In the U.S.,

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. For example, you shouldn’t copy and paste proprietary data with a generative AI system. And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month.

Software 78

Software Company Pitching Training 78

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

OCTOBER 25, 2021

Brown sees a diverse student population, including international students, as a strength and something to be leaned into. She explained that some students might face huge barriers to come to class by balancing work or other life demands, or faulty technology. Starbucks declined to prosecute. Photo credit: rawpixel ].

Exercises 172

Exercises Education Case Study Nonprofit 172

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign. We do it through storytelling.

Storytelling 60

Storytelling Local Community Case Study 60

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

PR Job Coach

JUNE 12, 2014

One such example is my friend Kim Bardakian , who I have known for a number of years in San Francisco PR circles. I put out an email to my network about potential new opportunities and received a response from someone at Visit Oakland who I had known in the community. Kim epitomizes the outcome of “purpose, passion and persistence.”

How To 197

How To Apparel Tourism Interviews 197

5W PR

NOVEMBER 7, 2019

Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example. Several commercials are in current rotation promoting the community provided by Facebook Groups. These commercials have one common thread: community. Another version shows a Group bringing basset hound lovers together for a day at the beach.

Advertising 68

Advertising Advertising Privacy Facebook 68

Practical Law Construction

OCTOBER 12, 2022

Modern technology. The Law Commission has concluded that the AA 1996 is compatible with the use of modern technology. For example, an arbitral party seeking to enforce an award must be able to disclose it. Climate change. But confidentiality cannot be an absolute obligation. It must be subject to exceptions.

Construction 97

Construction Telecommunications Privacy Travel 97

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Deirdre Breakenridge

AUGUST 21, 2015

If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise. Have examples (the tangibles) ready. Think about the challenges and why you’re called to the table.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise. Have examples (the tangibles) ready. Think about the challenges and why you’re called to the table.

Company 150

Company Meeting Crisis Management Government 150