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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 99
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Nonprofit Local News Gains Steam

PRSay

Another force turning people away from national news programs has been the public’s addiction to social media, which amplifies negativity and often sidesteps facts in favor of unsubstantiated opinion and innuendo, he said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 172
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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. There is a lot to learn (and will be learned) from this mainstream news channel. Read more.

Twitter 293
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Effective Marketing Strategies for Fast Food Chains

5W PR

Digital and social media marketing In the digital age, online fast-food marketing is a cornerstone for fast-food chains. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps.

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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78
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Blog Contest Winner: How The FEEL Model Can Get You Closer to Your Goals

Deirdre Breakenridge

I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps. Do I think I will get back on social media? No, not in any major way.

Blogging 239
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The Evolution of Variety Stores in the Age of Online Retailers

5W PR

By fostering a sense of community and personalized service, variety stores can create loyal customer bases. Engaging with customers through social media, email newsletters, and other communication channels can help maintain regular contact and provide exclusive offers.

Retail 78