Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. Were they looking for baking recipes or the nearest bakery?

SEO 85

SEO Mobile Engineering Ethics 85

Ethical Voices

APRIL 22, 2024

What is the most difficult ethical challenge you ever confronted? The inaccuracies that the reporter had published were spreading like wildfire on social media. About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news.

Report 90

Report How To Ethics Nonprofit 90

5W PR

JULY 21, 2023

Engaging with customers through social media, email newsletters, and other communication channels can help maintain regular contact and provide exclusive offers. Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility.

Retail 78

Retail Local Consumer Community 78

PRSay

FEBRUARY 7, 2024

The media marketplace is also changing. Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. Absolutely!

Communications 192

Communications Sports Journalism Fashion 192

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. What is the impact of the ethics behind the use of bots & bot proxy networks to spread messages?

Twitter 293

Twitter Community Ethics Radio 293

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. He shares several ethics insights, including: Your client is accused of price gauging, now what? What is the most difficult ethical challenge you ever confronted at work? It’s opinions on social media all day long, 24/7.

Ethics 89

Ethics Journalism Radio Television 89

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Supporting local artisans and craftsmanship to reduce carbon footprint. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

Burrelles Fresh Ideas

JANUARY 16, 2024

SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. Information spreads rapidly through social media, websites, and other online platforms.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Sword and the Script

AUGUST 23, 2022

We are a science-based organization and stick to fact-based media.”. We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media.

Survey 140

Survey Media Report Journalism 140

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential. My favorite local influencer is Chicago-based foodie Erin Byrne.

Brand 40

Brand Branding Local Instagram 40

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana. What’s that saying?

Ethics 80

Ethics Data Crisis Apparel 80

Stephen Waddington

FEBRUARY 12, 2021

And social media platforms continue to be a source for information, with smaller local and specialist groups springing up around the world and creating new opportunities for brands to build communities and loyalty. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

Maxim Behar

APRIL 6, 2023

On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones. I don't want to start with the local economic view from so long ago, though. It was a shock, even a two-way shock.

Government 52

Government Local Film Television 52

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. PR is a primary tool for corporate speech on social issues. Over 1400 people ventured in to see how locals live. Users get to feel as if they are in on the joke and in on the fun.

Brand 149

Brand Branding Storytelling B2B 149

Cision

NOVEMBER 12, 2015

Vivek Patel is a Local Search Specialist at E2M , one of the fastest growing digital marketing agencies based in India committed to meeting the highest ethical standards of digital marketing services to encourage and drive strategic and sustainable business growth.

Video 120

Video Strategy Marketing YouTube 120

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

It’s a study in relationships between reporters and sources and tells the story of how editors and publishers grapple with hugely consequential and ethically murky editorial decisions. In the era of Wikileaks and social media, the entire episode feels very quaint. Three Billboards Outside Ebbing, MO.

Film 136

Film Local Leadership Radio 136

Sword and the Script

AUGUST 24, 2021

One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. This person and media site have ethics beyond reproach. However, I don’t think that’s what happened here. So too is sponsored content.

Pitching 114

Pitching Media Relations Survey Advertising 114

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario.

Government 132

Government Crisis Exercises Retail 132

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

Prakkypedia

NOVEMBER 5, 2017

An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. I enjoy listening via podcast, and find that host Marc Fennell occasionally has mainstream media guests. Media Watch, ABC TV. Download This Show.

Media 76

Media Journalism Radio Print 76

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. For a daily beat reporter, our stories had to have a local tie. What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

PR in High Definition

DECEMBER 17, 2020

Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. Following huge disparity revealed across different parts of the UK, leading industry body, TechUK, is also calling for the UK government to address the “Local Digital Capital gap” in the coming year.

Ethics 62

Ethics Google Banking Radio 62

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. How to handle PR with asylum seekers.

Ethics 50

Ethics Interviews Advertising Advertising 50

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. With the popularity of social media, the demand for public relations staff is even greater and most employers seeking to fill a PR position require a bachelor’s degree.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Stuart Bruce

MARCH 18, 2015

Experimenting with paid media to promote my own business. Experimenting with paid media locally for my wife Karen Bruce who is a local councillor. Ethics is a new compulsory module where you must log at least 5 points. Local FE evening class courses? ? CIPR Ethics Training' Free webinars. CIPR course?

Training 60

Training Ethics Course Analytics 60

Communications Conversations

MAY 21, 2020

First, we need more local journalism–whether it’s professional or not. We wrote articles ourselves (sometimes under anonymous bylines–hey, I didn’t say it was the most ethical publication!). Fast forward to today and my brother-in-law works in media at Hubbard Broadcasting.

Newspapers 78

Newspapers Blogging Groups Print 78

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. Let us know in the comments or chat with us on social media!

Education 107

Education Course Nonprofit Resources 107

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. — Robert Udowitz (@RUdowitz) June 10, 2015.

Pitching 120

Pitching Policies Ethics Mobile 120

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!

Education 150

Education Training Course Social Media 150

Victorious PR

JULY 11, 2022

You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. Now, let’s imagine a crooked business owner. They cheat, lie, and steal to get ahead.

Real Estate 52

Real Estate Reputation Company Employee 52

Maxim Behar

OCTOBER 15, 2023

And in fact, the characteristic of a publisher is to own media. What we do from morning to night is come up with interesting, provocative, and truthful content for the social media that we own. The first difference is that social media is interactive. In all of social media, you can go in and see that analysis.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

JUNE 21, 2016

I recently wrote about how I’ve changed my social media habits. But, too much screen time surely isn’t beneficial to my quality of life (the golf course is for me, actually, which is why I joined a local club this year for the first time in 12+ years). And, it’s a bit of an ethical conundrum.

Marketing 68

Marketing Ethics Local Course 68

Buzzstream

NOVEMBER 28, 2023

After analyzing a lot of the top shared content from local news sites, they saw that local news liked to brag when their city was featured on content like “X City Named Best for Y”. In another example, Homebuyer.com knew that they needed to build relevant links from news sites.

How To 62

How To Google SEO Pitching 62

Sword and the Script

SEPTEMBER 13, 2016

There are four broad types of media – paid, earned, shared and owned (the PESO model). Paid media is advertising. Earned media is news coverage or even contributed content. Shared media generally refers to social media. A website is owned media. You own the domain, the content…and the upkeep.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60