Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

PR in High Definition

JULY 28, 2022

No sector, industry or market could claim to be better off without data-driven insights that allow them to make informed decisions. So, what are some examples of the ways data has driven real life change in different markets? Elsewhere, the energy industry is also reliant on data. Let’s take a look. An example of this is Shell.

Analytics 62

Analytics Data Energy Sports 62

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. Podcast Marketing PR Master Class for Podcasters.

Strategy 52

Strategy Case Study Marketing Energy 52

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program.

Marketing 52

Marketing Technology Internal International 52

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. Podcast Marketing PR Master Class for Podcasters.

Strategy 40

Strategy Case Study Marketing Energy 40

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. It is bringing a wave of energy and innovation into the PR market at an incredibly challenging time.

Agency 117

Agency SEO Groups Energy 117

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Engage PR

NOVEMBER 12, 2020

Engage has written more than 100 shortlisted businesses award entries for clients at local, national and international level. One energy client secured a contract after an awards judge, upon reviewing a submission, recognised that our client’s innovation could be put to good use at his company.

Storytelling 60

Storytelling Energy Local Internal 60

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. source: wikipedia. source: wikipedia. Have you ever been to High Point? Here’s my take.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. The post What is the High Point Market? source: wikipedia. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. And so, for somebody from a Bulgarian firm, a market that is not among the recognized leaders around the world, to take such an impressive leadership role in our industry, it is, I think, truly remarkable. Former President, Omnicom PR. Former President, ICCO.

Energy 52

Energy Groups Internal International 52

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Call it marketing, call it conscious capitalism—they make a difference and involve their customers. More Human Marketing Services.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

DECEMBER 6, 2022

Manage social communities on a daily basis (definitely). Keep in mind, many of these responsibilities are public-facing, so screwing up and making mistakes has bigger consequences than some other similar roles (internal comms, for example). Energy utilities: $166. And marketing directors are even worse! I could go on.

Transportation 74

Transportation Social Media Exercises Energy 74

Solo PR Pro

DECEMBER 22, 2020

Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer!

Conference 58

Conference Content Marketing Community Education 58

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) This is a pretty big moment. Like I said, Ryan started the blog in 2003.

Blogging 78

Blogging Agency Community Local 78

Stephen Waddington

JANUARY 12, 2019

My tip is to focus your energy on working for change in your own communities. I’m going to try something new for 2019 with my blog community. PR Careers: How to get a job in PR Sarah Stimson has published her annual list of intern opportunities in the top UK PR 150 agencies with support from CoverageBook.

Case Study 62

Case Study B2B Healthcare Energy 62

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. Guidance and briefings are always useful but I think that what may actively help standardise market approach are template carbon reduction provisions as part of a playbook.

Construction 52

Construction Engineering Community Resources 52

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Communications Conversations

FEBRUARY 6, 2018

I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world.

Energy 68

Energy Corporate Travel Internal 68

Scott Public Relations

MARCH 4, 2020

Switching from oil and gas to renewable forms of green energy that reduce pollutants in the air will help alleviate respiratory illnesses. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Cision

APRIL 13, 2016

This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. First, take a deep breath.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Scott Public Relations

DECEMBER 19, 2019

Switching from oil and gas to renewable forms of green energy that reduce pollutants in the air will help alleviate respiratory illnesses. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Stern + Associates

SEPTEMBER 22, 2022

A trade-off mindset between the four domains of life ­– work, family, community and self (mind, body and spirit) – prevents us from leading and performing as effectively as we would like. Going Beyond Work/Life Balance for True Mental Health. But harmony is possible, says renowned Wharton Professor Stew Friedman.

Employee 62

Employee Leadership Exercises Mobile 62

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world?

Sports 60

Sports Internal International Enterprise 60

Beyond PR

APRIL 7, 2016

To alleviate any last-minute worries, check out our international distribution checklist, then keep reading for an in-depth breakdown of each tip. Once you’ve answered the first question, you can begin to consider the specifics of your international distribution. It may be an emerging market you should consider branching into.

Local 40

Local Internal International Energy 40

Barokas

DECEMBER 20, 2017

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. There are developments relating to energy in all branches of federal government that we need to report on. When we find out about cool stuff they’re doing, we share it.

Construction 68

Construction Healthcare Leadership Local 68

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. A double major in Mass Communication-Public Relations and Political Science, she blends those two loves skillfully and with a sense of purpose.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

MAY 1, 2013

Convince people to join this community instead of that , get them to share this tweet instead of that , ask them to sign this petition instead of that. And Happy International Workers’ Day. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Internal 94

Internal International Course Energy 94

Waxing UnLyrical

JULY 12, 2018

We routinize tasks with the goal of making them easier to process so we can use the mental energy we save on new tasks. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. We’re talking gigabytes.

Brand 74

Brand Branding Banking Financial 74

Stephen Waddington

MAY 23, 2018

The market for tools in PR is exploding. Tools were benchmarked against the GBOK framework by an international group of practitioners. Implication for the future of PR Failure to adapt to technology could lead to other business categories such as management consultancy and digital marketing encroaching on the domain of PR.

Analysis 60

Analysis Technology Tools Exercises 60

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. Here are several common mistakes in managing a social media marketing strategy and what you should do instead that Danielle Winski describes in her article “ 11 social media mistakes brand managers should avoid.”. Like what you’ve read?

Social Media 40

Social Media Insurance Insurance Healthcare 40

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. Weekly Updates.

Training 72

Training How To Course Software 72

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. Using content for marketing isn’t new, but it is something that Patterson hasn’t done consistently. And it’s true!

Corporate 0

Corporate Agency System Meeting 0

Shift Communications

JANUARY 28, 2015

It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As you mentioned, PR and marketing are constantly evolving nowadays. You’ve worked in training in everything from the real estate field to the PR and marketing industry now.

Agency 60

Agency Real Estate Creativity Training 60

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. Now we have thousands of international awards, a big office with many people, but my attitude towards the business is the same. This is the largest PR community in the world. That is how I started!

Newspapers 52

Newspapers Social Media Ethics Travel 52