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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.

Software 120
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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 137
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Why We’re In An Executive Internal Communications Strategy & Branding Sprint

Shift Communications

By Sarah Babbitt, VP, Agency Marketing CEOs and top company executives have always been under a microscope. Today, though, that microscope is magnified, especially internally. And people are split on how executives are doing with their internal communications strategy. How to boost internal executive brand.

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Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International. But maybe it's OK to dream big in this constantly changing media landscape.

Internal 152
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Helsinki, Finland – Growth Path Ahead

Landis PR

Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. million users Facebook : 3.59

Radio 59
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What’s next for WaddsCon: May report and future events

Stephen Waddington

It is an innovative means of internal engagement that often spills out onto social media. Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event. The conference format emerged from the House of Marketing, Media and PR community during the first UK lockdown.

Report 203
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Notes on the UK public relations agency market

Wadds Inc.

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. There’s a recurring theme to almost every meeting I’ve had in the past month. The first four months of the year have been a grind.

Agency 98