Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. Probably overcoming a misguided definition of success.

Enterprise 227

Enterprise Agency Radio Fashion 227

Deirdre Breakenridge

MARCH 12, 2015

Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse. The colors you use on the web are not the same colors you use for print. Tapping into creative communities is a great way to draw out your own creative PR thinking. Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150

Communications Conversations

MAY 21, 2020

People want to learn more about their communities! Fast forward to today and my brother-in-law works in media at Hubbard Broadcasting. And, I fell into a career of writing, social media and blogging. And, after 10 years, I’ve now profiled over 90 different PR, marketing and social media professionals across the U.S.

Newspapers 78

Newspapers Blogging Groups Print 78

PRSay

OCTOBER 1, 2018

The closure affected both the park and the surrounding communities during the height of the summer visitor season. Yosemite is a wild place by definition. Do you also manage social media for the park? We have a social media team. The Ferguson fire was fully contained on Aug. 19, burning about 95,000 acres.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. That assistant helps to write social media content but now includes an integration to DALL-E.

Software 122

Software Pitching Ethics Privacy 122

Victorious PR

FEBRUARY 6, 2023

Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. According to PRSA , PR (public relations) is a strategic communication process that builds mutually beneficial relationships between organizations and their public.

Real Estate 52

Real Estate Small Business Local Reputation 52

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). Every message it shares contains a little bit of heroism, from its marketing material to the way Nike portrays its chief executives as trail blazers and community leaders. There needs to be a definite reason why you choose to share a specific aspect of your story.

Brand 156

Brand Branding How To Storytelling 156

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Polaris

SEPTEMBER 4, 2014

One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity. PR encompasses all forms of business communication. Outlining the benefits of having a stronger PR presence in the communities where she does business. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Know a PR, marketing or sales leader with compelling ideas fit for print?

Measurement 60

Measurement Course Advertising Advertising 60

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. The fourth book, Celebrating BAME Talent is published today in digital and print formats. FuturePRoof was founded by Sarah Waddington in 2015.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120

NewsWhip

APRIL 28, 2021

Communications methods & measurement standards. The intersection of media relations, social media, & content creation. She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications.

Consumer 78

Consumer Measurement Local Data 78

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Sword and the Script

MARCH 1, 2022

It’s sponsored content, which is a form of advertising, which is unquestionably paid media. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. In fact, it’s not an editorial placement at all. ESG outlook.

Software 119

Software Case Study Advertising Advertising 119

Waxing UnLyrical

MAY 15, 2018

According to respondents, 51% say media relations is getting harder to do in today’s environment while about 50% also say social media-related duties are becoming more difficult to do – especially in what is now being viewed as a more “pay-to-play” environment. “It Will Work for Media Impressions. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter).

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. Social media is a complete waste of time.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

APRIL 24, 2018

By definition, an investment is an allocation of money today in the anticipation of a return in future. PR, Social Media and the Imperative of Content Marketing [UML]. In the book Killing Marketing , one of the authors describes three pillars of across a) digital b) print and c) events. 3) Focus to build wealth….

Content Marketing 61

Content Marketing Financial Marketing Banking 61

PRSay

JUNE 6, 2017

By definition — in any news story or any story you want to tell in any environment — there are always details that you think you should include, you want to include or you might possibly include, but there’s never time for all of them. It comes down to telling a story and then putting it together in a way that’s compelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Maxim Behar

NOVEMBER 15, 2023

What is that communication, that connection between the media and those who have a need to present themselves to the public? I have come up with dozens of definitions of what Public Relations is in my nearly 30 years. I started creating news with the idea of making products and people more popular in the media.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Doctor Spin

JANUARY 19, 2021

If someone is instigating violence against democratic principles negotiated via various forms of communication, the democracy has been given the full mandate of its constituents to defend those principles—also with violence. Cover photo by Jerry Silfwer ( Prints / Instagram ).

Publicity 52

Publicity Strategy Policies Tools 52

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. He does his best to stay informed on politics, tech, music, cultures, and social media. Yes, and he’s proud of it. Questions?

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Regardless, thanks for visiting!

Blogging 73

Blogging Twitter Facebook Measurement 73

Norton's Notes

DECEMBER 21, 2014

DeFranco’s website brags of its success in print and online publications including Men’s Health. The success and branding of the gym is also reiterated by its hard-core training methods, successful customers and the community-like feel with members offering advice and information in order to get the most out of your gym experience.

Blogging 44

Blogging Training Exercises Sports 44

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Here are some common examples of bottlenecks: Waiting for a colleague to source a previously used media list. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Say Cheese, You’re An Ad!

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

SEPTEMBER 2, 2010

Get Shareaholic test Filed under How To , Social Media , Twitter | Tags: #measurepr , #pr20chat , alex talbott , jodi gersh , john friedman , kellye crane , solopr , twitterchat | Comments (8) Site settings comment help? Twitter is definitely all about 2 way communication and sharing valuable information with others.

Twitter 82

Twitter Resources Conference Facebook 82

Waxing UnLyrical

APRIL 2, 2016

You know… the “old” days, back when we didn’t have social media. If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. Today, social media doesn’t raise eyebrows the way it used to. to get the good old word out.

Strategy 40

Strategy Case Study Community Creativity 40