ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices. Target beyond demographics.

B2C 120

B2C B2B Software Consumer 120

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

wiredPRworks

MAY 18, 2022

He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. It has been translated into Korean and German.

Small Business 52

Small Business Social Media Radio Media 52

PR 20/20

SEPTEMBER 17, 2019

It has been reborn for 2020 with some “major enhancements to provide you with deeper, highly-specialized, and more advanced education that's role and industry-specific, and tailored just for you.”. Side note: You might remember this event as IMPACT Live. April 15 - 17, 2020 | San Jose, CA. See the agenda for a closer look.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Higher education leaders. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way. Who Should Attend? Chief Innovation Officers.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? The decision to respond typically rests in how much traction an article is receiving, which until now is basically an educated guess.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Higher education leaders. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way. Who Should Attend? Chief Innovation Officers.

Conference 40

Conference Marketing Analytics Case Study 40

prTini

SEPTEMBER 5, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Brand Anonymity is Dead: Meet Community Manager 2.0. Don’t Post Photos of Your Customers Online Without Reading This. How to Leverage a Personal Touch to Enhance Customer Service (client).

Media Relations 49

Media Relations Case Study Viral Instagram 49

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. Due to the nature of its presentation and direction, fair use for educational purposes also applies. Communication Customer Service Guest Posts Social Media facebook Imgur meme PreventDisease.com Reddit social media sharing' Guest post by Jenelle Conner.

Social Media 111

Social Media Reddit Media Facebook 111

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

SEPTEMBER 16, 2015

However, with each emerging platform and tool that enters the workplace or discussion in the social media community, the shadow of potential dark uses and features arises as well. This conference hosted by the University of Central Florida is open for both practitioners and researchers who present their work in crisis communication.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. Messenger is being used in a variety of different ways, like customer service. Adobe Spark for the Classroom (Adobe) – make sure to download this great educators guide !

Social Media 40

Social Media Resources Media Case Study 40

Critical Mention

APRIL 26, 2017

However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later. It’s all about customer service. Ask the right questions.listen.and engage your customers.

Sports 60

Sports Internal International Enterprise 60

Karen Freberg

JUNE 14, 2018

We have to be content creators, storytellers, managers, crisis professionals, data analysts, disruptors, entrepreneurs, strategists, writers, researchers, community managers, customer service representatives, and experts in personal branding. Create a community of your best advocates. Hope you all are having a great day!

Social Media 43

Social Media Media Community Sports 43

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

NOVEMBER 9, 2021

engage clients at every point of their purchasing process by delivering educational, amusing, and/or inspirational material. provide customer service to their clients. increases the chances of the user converting into a customer. It serves as the fuel for community involvement.

Advertising 62

Advertising Advertising Social Media Facebook 62

Sword and the Script

FEBRUARY 11, 2017

Listeners are increasingly affluent, educated and most importantly, habitual. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service.

Tools 60

Tools Pinterest Marketing Media 60

Communications Conversations

JUNE 18, 2019

I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. Yep, in 2019, brands “engaging” with customers just isn’t as fun and interesting as it was 5-6 years ago. It’s all about customer service.

Community 127

Community Twitter Brand Branding 127

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. Now’s the time for you, as a business professional and a professional communicator, to leverage the power of LinkedIn Pulse. 2) Influence and educate people in your network. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Communications Conversations

JANUARY 13, 2017

Sometimes that means taking care of their customer service needs. Really, it’s that balance that I argue is why people need to put on their public relations hat when doing community management over social media. Social media and digital have been of growing importance in communications and marketing jobs in general.

Insurance 60

Insurance Insurance Social Media Corporate 60

Norton's Notes

OCTOBER 13, 2014

The future of social media community management is in-house. Service Offerings. It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%). In-House as the Future. Paid media is here to stay. Get over it.

Digital PR 45

Digital PR Trends Training Media Training 45

PR 20/20

SEPTEMBER 19, 2017

The CRM also features a customized sales dashboard that you can update as opportunities move through the pipeline. Messages : Live chat is becoming a must-have for quick, in-channel customer service. Plus, we all like one-on-one, personalized service. And, the beautiful part, it’s free.

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

HMA Public Relations

DECEMBER 16, 2020

MORE INFORMATION: One Step Beyond’s one-of-a-kind educational, recreational, employment, and life skills programming enables participants to achieve independence, self-sufficiency and employment that enables participants to contribute to and achieve greater social participation in their communities.

Corporate 40

Corporate Training Transportation Nonprofit 40

Newsfile

JANUARY 30, 2024

Foster a company culture that prioritizes customer satisfaction. Create community-focused events or initiatives. Offer exceptional and empathetic customer service. Share customer stories and testimonials to build trust. Develop content that educates and adds value to the customer’s life.

Trends 105

Trends YouTube Video Social Media 105

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. I think this is a great way to connect with and educate patients in a more authentic, interactive way. Influencer marketing is another trend that’s gaining traction in medical communities.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Buzzstream

FEBRUARY 9, 2024

About [Company Name]: [Brief boilerplate about the company and its role in the community or industry]. Product Launch The headline on this press release focuses on the company and what it means for the industry (education usage surges). Note – there’s also a quote from a customer, which serves as nice third-party validation.

Examples 62

Examples Product Launch Data Report 62

Waxing UnLyrical

SEPTEMBER 6, 2012

Lesson: Social media allows you to connect and communicate with a large audience of people, but it also allows you to build a community and give your customers a more intimate experience. The social media outlet people use varies (Facebook, Twitter, etc.) but in Washington D.C.,

Twitter 73

Twitter Social Media Interviews eBook 73

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. How and where can your consumer touch your brand? – and 14.9%

Travel 79

Travel Case Study Creativity Advertising 79

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

As PR experts know, social sites are communities, and they can be tools for listening to media, customers and stakeholders. A CTO or COO will have knowledge or insights that are distinct from those of a customer service office, but social content should be linked by a common strategy and organizational values.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. These pages are typically found on library sites, educational websites, and local government websites.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

MAY 9, 2020

Tourist destinations are having a tough crisis with no one travelling during lockdown but savvy destination marketing organisations have used the crisis as an opportunity to remind their community about the location. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown.

Brand 157

Brand Branding Travel Crisis 157

Cision

MAY 6, 2015

The focus has shifted from amassing huge numbers of fans and followers to focusing on providing highly relevant content, quality experiences and exemplary customer service. With super short attention spans and limited real estate in the News Feed, we need to focus on concise, impactful messaging that educates, entertains or does both.

Real Estate 120

Real Estate Social Media Video Facebook 120

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. 10 Communities as media. Action: Participate in an online community.

Publicity 164

Publicity Ethics Data Community 164