Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Google has published a tool to help understand search trends during the crisis. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

Melissa Agnes

SEPTEMBER 12, 2014

From The Crisis Intelligence Blog. The Value of a Crisis Simulation. This week’s episode of The Crisis Intelligence Podcast. TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. Help Prevent A Crisis With A Social Media Risk Analysis. Have an awesome weekend!

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Stephen Waddington

APRIL 18, 2020

In celebration of the humanising effect that the crisis is having on business and media. A good crisis for me will be coming out the other side with my mental and physical health intact, and without destroying any relationships. The crisis has created the space for journalists and presenters to bring their personality into reporting.

Media 83

Media Crisis YouTube Television 83

Sword and the Script

OCTOBER 25, 2022

Those who said communications work has “changed very significantly,” wrote: 1. More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Those who said communications work has “changed significantly,” wrote: 17. Actual and perceived crisis 24/7. “A Remote work.

Communications 120

Communications Crisis Internal International 120

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. It was no official confirmation, but the impact of the update was felt across the SEO community.

Google 259

Google Digital PR Mobile SEO 259

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

Small Business 158

Small Business Publicity Social Media Web 158

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Open up communication further. Encourage community service. Many worthy nonprofit organizations need assistance during the COVID-19 crisis. Network and pursue new business virtually.

Employee 187

Employee Skype Meeting Nonprofit 187

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The metaverse, Web 3.0, It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Solo PR Pro

JANUARY 17, 2023

I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. I knew there was an opportunity to work with medium to large businesses and community development organizations who may not want to hire a full agency team.

Agency 108

Agency Travel Groups Community 108

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Stacey Miller , Vice President, Communications, Auto Care Association. Taken more seriously by the C-Suite.”. We are in a constant state of alert.”.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

APRIL 6, 2021

At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Little did we know we’d be in that place for more than a year.

Media 105

Media SEO Analytics Analysis 105

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. If you work in issues and crisis it can be especially acute.

Government 103

Government Education Print Ethics 103

Presspage

MARCH 27, 2018

A sleepover at work The crisis kept communicators at work overnight for several days just to make sure they had access to all platforms. “That’s something that we’ve used in times when it’s not a crisis.” Hereford Award for excellence in airport marketing and communication.

Crisis 74

Crisis Travel Web Local 74

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

Trends 120

Trends Mobile Web System 120

The Resolution Blog

AUGUST 26, 2015

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. Can you drop links into a web form and click go? About Reid Wegley.

Tools 120

Tools Pitching Web Enterprise 120

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. The 5 Step Guide To Using Social Media in Crisis Management. I think I’ll start a crisis campaign today!” Image: Paul Townsend via Flickr, CC 2.0 . Everything You Need to Know to Run a Successful SMS Marketing Campaign.

SMB 77

SMB Case Study Social Media Nonprofit 77

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. FIR Presents Inside PR 375: During a crisis, don’t leave your customers in the dark. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Crisis Management in Tech PR Crisis management in the tech industry is a key element of any successful PR strategy.

Strategy 62

Strategy Brand Branding Technology 62

Prohibition

FEBRUARY 9, 2022

In the time of Web 3.0, If your brand is not doing so well, it can help bring it out of the current crisis by providing you with statistical data of potential customers and using optimised campaign strategies and tracking to bring more followers to your account. Why do you need social listening software? Optimise Strategy.

Brand 62

Brand Branding Social Media Reddit 62

Waxing UnLyrical

MARCH 3, 2014

This week’s roundup features seven posts from around the web that focus on being personable. Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Crisis Communications: My Crush on Under Armour’s Response. How to Be a Good Social Citizen. Based in the Washington, D.C.,

Crisis Communications 80

Crisis Communications Resources Social Media Web 80

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. I had a chance to catch up with the product management team working on the Cision Impact product.

Publicity 89

Publicity Media Advertising Advertising 89

Katie Paine's Measurement Blog

JULY 20, 2023

They want to know what everyone else knows, especially if the topic is a community-based risk, like a chemical plant or a pipeline. Nuclear Regulatory Commission guidelines on risk communication suggest prioritizing audiences based on vulnerability. They list nearly 50 specific stakeholder categories to reflect changing demographics.

Chemicals 52

Chemicals Brand Branding Survey 52

The Resolution Blog

AUGUST 27, 2015

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. Can you drop links into a web form and click go?

Tools 120

Tools Pitching Enterprise Web 120

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication.

Reputation 52

Reputation Social Media Internal International 52

Prohibition

AUGUST 4, 2021

Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. Fostering communities of brand advocates/brand ambassadors. How does it work? Social Media Marketing/Management involves: Social listening.

Reputation 62

Reputation Branding Brand SEO 62

PR Conversations

OCTOBER 1, 2020

With reference to the rhizome, Eco (1986) foresaw the modern idea of digital encyclopaedia, Users navigate the web through hyperlinks, allowing a non-linear research process. These interconnections create a framework: a supportive structure around which knowledge can be generated. Miriam Pelusi @PRConversations.

Publicity 70

Publicity Strategy Handbook Analytics 70

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. That means more professional communicators are focused on executive visibility and leadership, and that reputation management is built into every program. .”)

Trends 124

Trends SEO Leadership Print 124

Rock the Status Quo

MARCH 30, 2015

It could help manage crisis control by allowing brands to quickly move a public conversation to a private chat almost seamlessly. Fabulous or terrible, Messenger Business will present some interesting challenges for real-time crisis management, brand reputation monitoring and community manager duties, won’t it?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. It’s been an eye-opening experience. It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy.

Company 98

Company Survey Pitching Report 98

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. FIR Presents Inside PR 375: During a crisis, don’t leave your customers in the dark. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Sword and the Script

DECEMBER 20, 2016

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Recommended reading: Marketing Strategy: The Looming Knowledge Crisis. Some see them as fun and a break from the usual content routine. 2) Predictions for Content Marketing in 2017.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Stephen Waddington

JANUARY 17, 2019

Paid media search is an important tactic in issues and crisis work where there’s a need to quickly rank at the top of search for related keywords. They implemented newsfeed algorithms so that content posted by a brand was only served to a small percentage of its community. Paid promotion shortcuts the newsfeed algorithm.

Media 103

Media How To Advertising Advertising 103

Beyond PR

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. It was no official confirmation, but the impact of the update was felt across the SEO community.

Google 64

Google Digital PR Mobile SEO 64

Waxing UnLyrical

FEBRUARY 1, 2016

Why: “When you’re not in the same place with your teammates, you don’t have set work hours, and you have no one to report to, one thing that becomes really important seems to be frequent, clear communication,” writes Courtney Seiter. Online Crisis Training: Real-Time Scenarios Sharpen Skills. Role of a Community Manager.

Communications 40

Communications Community Writing Crisis 40