ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. The third phase of the pandemic has brought out the most substantive PR and marketing campaigns.

Brand 284

Brand Branding Small Business Retail 284

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

5W PR

APRIL 22, 2019

There are two different schools of thought when it comes to marketing and two corresponding different approaches. Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Not every business requires both approaches.

Consumer 60

Consumer B2C Brand Branding 60

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

Cision

SEPTEMBER 23, 2015

Others focus more generally on businesses of different sizes, like the Inc. The Small Business Influencer Awards target entrepreneurs and leaders in small business. Draw the Support of Your Community. If the awards are based on votes, this is where your online community can rally around you and help you win.

How To 120

How To Small Business Community Interviews 120

Rock the Status Quo

DECEMBER 10, 2015

Two words: vertical markets. Get Creative With WHO You Pitch. The PR community has growing dialog around the importance of a custom pitch. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets.

Pitching 100

Pitching Real Estate Banking How To 100

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Stephen Waddington

MAY 17, 2020

Education Education and training - agile education providers will benefit from digital-led democratisation of education provision but it doesn’t replace the collegiate experience of creative thinking and problem solving. Teaching will shift online for all but small discussions and seminars. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Travel Retail 118

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. However, having a wide array of PR study offers more options in the competitive job market for new graduates. Many PR students minor in related fields like marketing or advertising.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Strategy 52

Strategy Training Insurance Insurance 52

Sword and the Script

JANUARY 14, 2020

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. I'll share tips and strategies to attract attention, build business and connect with key communities. About the presenter: Barbara Rozgonyi , Creative Visionary.

Case Study 40

Case Study Conference Reputation Small Business 40

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. How do you envision the future of PR?

Local 120

Local Radio Community Tools 120

Karen Freberg

FEBRUARY 8, 2021

This Super Bowl was unlike any other – being played during a global pandemic, forcing everyone to adjust to the new normal and bring to the table new, fresh, creative, and inspiring ideas. I think these are good to see, especially to promote a brand voice and tie this into their overall creative strategy here for a campaign like this.

Social Media 104

Social Media Trends Media Reddit 104

Solo PR Pro

JULY 2, 2019

Having the dream – I'm a wife, mother to six-year-old twins and a small business owner. Michael Ares MDA Corporate Marketing. The freedom to stretch my mind and creative spirit, unbridled. Deb Beroset, Founder + Influence Stylist Moxie Creative + Consulting, Inc. ” Shirley Johnson stage1pr.com.

Creativity 73

Creativity Small Business Financial Agency 73

Stephen Waddington

SEPTEMBER 29, 2020

This pandemic has massively accelerated the pre-existing trends that play to our strengths and will therefore make it easier for us to grow relative to other creative industries.” Many small businesses are facing the same situation, we’re tied into leases with no respite.” “I’m Worst time but survived.”

Industry 146

Industry Crisis Government Survey 146

wiredPRworks

FEBRUARY 23, 2018

Find out at MPI CAC NEXT with 4D Marketing Speaker Barbara Rozgonyi [that's me!] Nominated for MPI-CAC’s “Tomorrow’s Leader Award” and a “Most Engaged Member of the Month” winner, Rozgonyi is an experienced event marketing consultant and social selling trainer. on March 8 in Chicago. About Barbara Rozgonyi.

Education 51

Education System Meeting Nonprofit 51

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

Solo PR Pro

AUGUST 18, 2015

Just some of the Solo PR Pro community who joined us in Florida. This conference was chock-full of outstanding presentations from highly revered speakers, including many members of our own Solo PR community. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Entrepreneurship and small business ranked second and third respectively. Lackluster Consistency and Frequency.

Survey 60

Survey Blogging Corporate Analytics 60

Solo PR Pro

AUGUST 11, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Conference 40

Conference Small Business Storytelling Journalism 40

Waxing UnLyrical

MARCH 2, 2015

Shannon Hernandez in this short and simple post for HuffPost Small Business. Why: “Creative web content is all the rage in the marketing world. Why: “Creative elements get attention, communicate more clearly and enhance credibility.” The No-Fluff Guide to Writing Client-Attracting Content.

Web 40

Web Small Business Creativity Content Marketing 40

wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. Own a business? Check out these #givingTuesday ideas for small business. Get creative! #GivingTuesday is on November 29, 2016. What did you learn?

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Public Relations Sydney

JULY 20, 2014

Packed full of easy to use templates and examples, From Unknown To Expert shares a framework that will give you the confidence and skills to get you the media coverage and online community you deserve. Andrew Griffiths, Australia’s #1 small business and entrepreneurial author. James Burgin, Creative Director, Brandwithin.

Social Media 53

Social Media Brand Branding How To 53

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

OCTOBER 31, 2010

How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! And that leads to stuff like this. Take heart, not howls. Wanna Subscribe? Shall We Tweet?

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. How Google Instant Might Impact Your Small #Nonprofit [link] by @ericaholt (guest post) [.]

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This is a topic that is near and dear to my heart, though. Will you join us if you can? See you there! Wanna Subscribe?

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

JANUARY 2, 2011

Five trends all marketers should watch in social media in 2011 , by Matt Rhodes on FreshNetworks. 5 New Year’s resolutions for your small business , by Thursday Bram at Grow Smart Business. If you’re in the business of PR, these are things to keep in mind. Why: smart stuff mixed with commonsense.

Measurement 49

Measurement Tourism Social Media Blogging 49

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .” Look at that marketing funnel. Look at that marketing funnel.

Publicity 255

Publicity Storytelling Automotive Software 255

Prohibition

JUNE 13, 2022

Whether you’re a small business or a large brand, Twitter Ads campaigns can work around your budget and the benefits of Twitter ads can prove endless for your business, brand or client. To get the very best from Twitter ads and maximise your results, we would recommend upgrading your business’s Twitter handle to professional.

Advertising 62

Advertising Advertising Twitter Groups 62

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 70

Publicity Small Business Advertising Advertising 70

Cision

APRIL 25, 2016

million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business.

Facebook 120

Facebook Advertising Advertising Measurement 120