5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.

Creativity 88

Creativity Pitching Small Business Media 88

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Build your business in the right direction AND. Get to know digital marketing and storytelling.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. . Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

Agility PR Solutions

MARCH 10, 2019

Even though high-quality websites are more accessible and affordable than ever, not all small businesses find them necessary, a new survey from creative portfolio website Visual Objects finds. In fact, more than one-third of small businesses choose not to invest in a website.

Small Business 60

Small Business Survey Creativity Brand 60

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. Image via Pixabay , Creative Commons CC0.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. The third phase of the pandemic has brought out the most substantive PR and marketing campaigns.

Brand 284

Brand Branding Small Business Retail 284

Waxing UnLyrical

APRIL 10, 2012

She explained that they were a small family business and that Groupon had actually misunderstood their offer dates, posting them incorrectly. To the small business owner, Groupon might seem like an easy solution to drive business and increase sales. The result? So what can they do? What’s the point? “I

Small Business 106

Small Business Customer Service Facebook Retail 106

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends B2B 170

Critical Mention

SEPTEMBER 19, 2019

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. Our proactive approach to digital marketing allows us to provide comprehensive amplification for the brand’s we partner with. How does Jelly Marketing use the Critical Mention platform?

Agency 79

Agency Marketing Media SEO 79

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” A subreddit upended the stock market, and Bitcoin almost got to the moon. When global markets fell, millions of jobs were lost, and countries across the world plunged into a recession, the public craved financial guidance from professionals who knew what was going on.

Financial 109

Financial Banking How To Marketing 109

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

5W PR

APRIL 22, 2019

There are two different schools of thought when it comes to marketing and two corresponding different approaches. Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Not every business requires both approaches.

Consumer 60

Consumer B2C Brand Branding 60

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. While the cost of a designer on retainer may be daunting for small businesses, stock images and clip art just won’t cut it anymore. Design and video.

Trends 147

Trends Instagram Creativity Small Business 147

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. We focus on working with non-profits, small businesses, women CEOs and business owners. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prohibition

NOVEMBER 9, 2022

In this blog, we will delve into our top tips and tricks for enhancing your next Facebook ads campaign, as well as taking full advantage of the various marketing tools Ads Manager can offer you. Run marketing experiments to see what variables can best improve your ads performance. 4) ENHANCE YOUR CREATIVE. 1) A/B TESTING.

Facebook 110

Facebook Advertising Advertising Creativity 110

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

AUGUST 14, 2023

PR professionals develop communication plans, build relationships, craft messages, manage crises, conduct market research, and implement campaigns across channels. This misconception undermines the strategic thinking, creativity, and specialized skills required for successful career opportunities in public relations.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

Rock the Status Quo

DECEMBER 10, 2015

Two words: vertical markets. Get Creative With WHO You Pitch. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. New loan activity for a women-owned business, or one with an interesting history?

Pitching 100

Pitching Real Estate Banking How To 100

Karen Freberg

JULY 10, 2019

This fall, I will be doing an independent study focused on influencer marketing and campaign execution with one of my former #FrebergAlum students, Candice Champlin. She has expressed an interest in learning more about influencer marketing, but there is not an official class for that at UofL (*yet*). Until this upcoming fall semester.

Marketing 51

Marketing Ethics Study Case Study 51

PR Fuel

JANUARY 24, 2022

Running an impactful PR campaign can open doors for your business. The key to successful PR is being newsworthy and creative. Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful.

Creativity 111

Creativity Data Measurement Product Launch 111

PR for Anyone

SEPTEMBER 16, 2022

National Women’s Small Business Month. But get creative. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month. National Sudden Infant Death Syndrome Awareness Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Wadds Inc.

DECEMBER 1, 2023

A Government report published by the Department of Education aims to quantify the impact of AI on the UK job market. This reflects that many core capabilities require human skills around strategy, relationships and creativity that cannot be easily automated. The scoring breaks down occupations into defined abilities.

Publicity 52

Publicity Insurance Insurance Education 52

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Find creative ways to make the standard announcement. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

SEPTEMBER 23, 2015

Others focus more generally on businesses of different sizes, like the Inc. The Small Business Influencer Awards target entrepreneurs and leaders in small business. If they can vote more than once, this will need to be an ongoing effort that you coordinate with your marketing team. Here’s where PR kicks in.

How To 120

How To Small Business Community Interviews 120

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

Brand 52

Brand Branding Automotive Retail 52

Sword and the Script

FEBRUARY 19, 2019

That’s when her career plans shifted a bit, from PR to marketing. Nonetheless, I was determined to jump-start my career, so I accepted an unpaid marketing internship position at Boys & Girls Clubs of Metro Atlanta (BGCMA) where I discovered my love for marketing,” she told me in an email exchange.

Company 66

Company Nonprofit Marketing Software 66

Cision

JUNE 30, 2015

As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. For example, #smallbiz is one you can use if your content’s geared toward small businesses, and #contentmarketing is also popular.

Social Media 120

Social Media Media LinkedIn Small Business 120

Prohibition

FEBRUARY 18, 2021

The launch of LinkedIn Marketing Labs. In January, to help marketers harness the full potential of LinkedIn ads, the platform launched an online-learning centre called LinkedIn Marketing Labs. The latest social media updates to help social media marketers stay up to date. Facebook overhauls its privacy setting.

Social Media 118

Social Media Trends Media YouTube 118

Cision

AUGUST 20, 2015

What Geographic Markets Do I Want to Target? But beyond that, consider which markets your industry has heavy concentration in. Maybe you’re a female small business owner, in which case you could select “women-owned business,” “small business” and “entrepreneurship” as some of your categories.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Sword and the Script

AUGUST 20, 2016

There may well be a disconnect between strategy and execution in B2B marketing. While businesses usually don’t think twice about investing in research, personas and messaging platforms, when it comes to execution, someone is usually counting pennies. It’s been a trend in content marketing too. But it is not.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. However, having a wide array of PR study offers more options in the competitive job market for new graduates. Many PR students minor in related fields like marketing or advertising.

Nonprofit 83

Nonprofit Publicity How To Small Business 83