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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. Short-form video reigns.

Trends 187
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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310
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The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

Video 120
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5 Ways Your Company Can Make a Social Impact Today

PRSay

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. She is also actively involved in her community. Our neighbors collectively donated $2,000.

Company 158
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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 177
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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

The communication channels. You might think of senders and audiences as communities, and each community should have its own preferred channel for certain types of content. Communication Sender Areas. You don’t realize how many communication areas there are until you have to evaluate or audit them. Group size.

Internal 189
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We Are Not Invisible

PRSay

Another assault was also captured on video on a New York City subway train as an Asian American man was assaulted to the point of unconsciousness. Seeing these acts against other members of the Asian American and Pacific Islander community (AAPI), which I am a part of, both saddens and infuriates me.

Community 147