Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 106

Report Publicity Marketing Pitching 106

Deirdre Breakenridge

OCTOBER 22, 2014

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · Valerie Merahn Simon, Co-Founder, #PRStudChat Valerie has been in the communications industry for nearly 20 years. For more information view Valerie’s LinkedIn profile or connect with Valerie on Twitter @valeriesimon.

Crisis 312

Crisis Twitter Community Conference 312

Stern + Associates

DECEMBER 8, 2022

Social media is a great tool for executives to advocate for big industry issues and communicate how they’re using their expertise for the greater social good. As more consumers expect CEOs to speak out on key issues , it’s important to craft a strategy that accomplishes this in an authentic way that’s true to the brand.

Social Media 86

Social Media Strategy How To Media 86

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. At the center of the problem is the fact that creating content that nobody consumes is like producing anything else that no one wants to buy – a waste of time, energy and valuable resources.

Leadership 81

Leadership Strategy Energy Advertising 81

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Landis PR

APRIL 29, 2024

million users LinkedIn : 1.80 The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

PRSay

JULY 29, 2022

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Connect with him on LinkedIn. Remain relevant. “We

Communications 157

Communications Public Affairs Insurance Insurance 157

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. This is a great tactic for thought leadership content, in particular. Market research or consumer surveys relevant to your audience, for example, could be expanded through social video posts. Reach out.

Social Media 126

Social Media Ethics Trends Viral 126

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Bank, Capital One and TD Bank discover ways to motivate consumers to act. Barbara Rozgonyi on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. Build a community.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

MAY 20, 2020

The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though). Not sure if it’s working, but the full shows are getting some good views on LinkedIn. And, they’re getting guests. That’s some serious promotion.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. How much money do PR professionals earn?

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. Jack of all trades. All things to all people. “We

Communications 122

Communications Crisis Internal International 122

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For a video campaign, PR can build a brand’s credibility through thought leadership opportunities and endorsements from influencers or industry experts.

Video 109

Video Marketing SEO Social Media 109

Cision

JUNE 1, 2017

Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. Is it so good they can’t help but share it with their communities? Track the effectiveness of a community (people who comment on and share your content) by whether they’re referring business to you. Paid Media.

Measurement 200

Measurement Analytics Google Data 200

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 88

Agency Energy Crisis Management Industry 88

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. LinkedIn video? Brands know they should listen to consumers, but what about listening to employees? Brands Comforting Consumers With Nostalgia.

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: We’re all consumers. Or use your own email list.

B2B 81

B2B Social Media Company Marketing 81

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Konnect Agency

NOVEMBER 24, 2020

This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest. These intimate stories and interactions with your audiences help foster stronger connections and ultimately boosting your reputation with the media, community, and your own industry. Calls to action.

SEO 52

SEO YouTube Instagram Reputation 52

Waxing UnLyrical

FEBRUARY 15, 2016

Leadership qualities never go out of style. Whether you’re an entry-level employee, CEO, or somewhere in between, this President’s Day-inspired roundup will help you step up your leadership game. You Don’t Have to Be a CEO to Develop Leadership Qualities. How to Develop Leadership Skills – 6 Habits.

Leadership 40

Leadership Employee Writing LinkedIn 40

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Provide content with expertise and value according to a LinkedIn study called “ Rethink the B2B Buyer’s Journey.”. 3) B2B Needs to Re-think Thought Leadership.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 88

Employee Internal International Training 88

Waxing UnLyrical

JULY 15, 2015

Now, however, I believe communicators must truly be leaders to be effective. There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1. This skill has always been a leadership prerequisite.

Communications 40

Communications Leadership Mobile Policies 40

Waxing UnLyrical

NOVEMBER 7, 2014

But if you ask often enough how such-and-such earned media will help the business – at least, as perceived by the client – you can then start to sketch out what the desired customer journey will be, once that media is actually earned, and consumed. Tip: don’t make this overly complicated. And it’s exhausting.

Strategy 97

Strategy Meeting Leadership Resources 97

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Shift Communications

APRIL 13, 2022

So, it’s due strategy and resources that match the level of importance consumers pay it. Here, we review Twitter and LinkedIn marketing strategy. LinkedIn Marketing Strategy. LinkedIn is the most trusted social network and has a few advantages over platform peers. Also, don’t sleep on LinkedIn Articles.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

JUNE 15, 2015

Why advertising should remain a key part of your communications mix. Why: From the prolific and legendary Shel Holtz : “What consumers say about advertising and how they actually react to it are two different things altogether.” ” Any of these strike a chord? Based in the Washington, D.C.,

Conference 40

Conference Analysis Journalism Employee 40

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Brand Branding 100

PR 20/20

SEPTEMBER 19, 2017

Consumers can ask questions without leaving your site and with minimal effort. LinkedIn Sales Navigator : If you’re in sales, you know that this tool is money. The targeting capabilities, real-time sales updates, and engagement methods are impactful (not to mention that LinkedIn has nearly 470 million members ).

Marketing 40

Marketing Tools Data Report 40

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about a flood of LinkedIn comments? A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories. Let’s face it, consumers are distracted, difficult to reach, and fickle. But how valuable is it?

Publicity 255

Publicity Storytelling Automotive Software 255