The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

PR Expanded

Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” ” We welcome as our special guest and co-moderator, Kirk Hazlett , APR, Fellow PRSA, who will lead the community conversation on the values and fundamental beliefs that guide our behaviors and decision-making process. Be sure to also visit our LinkedIn Group to share your ideas.

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What is Thought Leadership & Why It Matters

B2B PR Sense

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. We'll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We'll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. First, though, here's a solid definition of thought leadership. What Is Thought Leadership? Thought Leadership

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How to build community during the current global pandemic

PR Daily

This means considering the mental and physical health of their teams, their safety, the economic health and safety of their communities and the survival of the cities they live in. Engage your professional community. To support better industry collaboration and follow evolving best practices, great leaders are engaging their professional communities. Empower your team to support the community.

Top 10 PR “Best Practices” For LinkedIn

ImPRessions - Crenshaw Communications

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. LinkedIn was launched in 2003 as a social networking site for the business community but it has evolved as a go-to place to publish ideas and gather “deep data” on companies, candidates and connections.

The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

PR Warrior

If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. Heck, I remember signing up for LinkedIn in 2005. Professional community. This is a good thing for those in the business community keen to build a thought leadership positioning for their personal brand. Changes to the LinkedIn algorithm have also been critical.

Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We

Celebrating the PR Profession’s LGBTQ Community

PRSay

Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion. You can connect with him on LinkedIn. Thought Leadership LGBTQ Pride MonthAs Pride Month wraps up this June, the Diversity & Inclusion Committee spoke with Del Galloway, APR, Fellow PRSA, a longtime LGBTQ thought leader.

The Best Practices for LinkedIn: How to Fire Up Your Strategy

B2B PR Sense

When did you take a long, hard look at your LinkedIn strategy? Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders. LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking. At last count, LinkedIn had around 562 million users worldwide -- with 133 million in the United States. 7 Best Practices for LinkedIn That Will Help You Succeed.

5 tips for building strong social media communities during difficult times

PR Daily

During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post. They just need to adapt to the current environment, which often means building relationships—and ideally whole communities—that will pay off once life gets back to normal, rather than trying to go for the sale now. To build stronger social media communities, try these five tips: 1. Your efforts can go a long way toward building a loyal community.

6 Ways to Bring Your Behind-the-Scenes B2B Company to the Forefront with Thought Leadership

B2B PR Sense

The road to B2B thought leadership is littered with many failed attempts. Stand Out With Thought Leadership. Thought leadership is more than an article, a book, a speaking gig, or an award: It’s leading a space in thought. Now that you've created leadership-quality content in your B2B blog, don’t let it fall through the cracks. Why invest in thought leadership content, and then dismiss making that content easy to find? --Lee Engage on LinkedIn.

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Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. The more discourse that takes place, the more others engage and the larger the community becomes. Communities co-create their own culture. Photo: Provided by ADQ Community.

State of Social 1Q15: LinkedIn Marketing Solutions Dips

Shift Communications

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? LinkedIn’s network continues to grow at a healthy clip, around 5% quarter over quarter: At 364 million total members, LinkedIn’s network has a stronger member count than Twitter or Instagram. Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. For unpaid results, look to LinkedIn Groups.

PepsiCo creates snack websites, LinkedIn launches events tool, and Twitter flags COVID-19 misinformation

PR Daily

In this very difficult time, this story of leadership, tenacity, hope, love & the power of people to unite against adversity is both relevant and inspiring. Report content that contains unverified claims or fake news, and help both your employees as well as your online community members become savvy news consumers by sharing information from reputable sources. CRISIS LEADERSHIP BOARD. LinkedIn rolls out virtual events tool. Image courtesy of LinkedIn.

Monday Roundup: Building Thought Leadership

Waxing UnLyrical

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other. So, how do you start building thought leadership in your organization?

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

LinkedIn lays off 960 employees. The company’s chief executive, Ryan Roslansky, wrote in a message to employees : LinkedIn is not immune to the effects of the global pandemic. CRISIS LEADERSHIP BOARD.

How the Ragan community is boosting culture and morale among their workforces

PR Daily

Last Tuesday, members of the Ragan community virtually came together to discuss how they’re maintaining both culture and morale as they and their workforces shelter in place. We've offered LinkedIn Learning to our whole staff and created custom training tracks. Whether you’re highlighting community efforts or sharing light-hearted and engaging content to uplift employees and consumers, use what you create as a way to strengthen relationships.

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. Twitter Google+ LinkedIn How Socially Responsible Communications Maintain Your Community Cool.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

RELATED: Deliver powerful leadership messaging in a digital landscape ]. LinkedIn introduces page features to boost employee engagement. LinkedIn also limits the notification feature to once a week, so exuberant brand managers don’t spam employees with company news and highlights. Why you should care: LinkedIn can help you connect with employees and other stakeholders, find new talent and boost your brand’s reputation. 9 ways to polish your LinkedIn profile.

B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds

Sword and the Script

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond. The findings included the following: Thought leadership earns attention. Thought leadership builds trust.

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A New Take on Free Speech, Part 2

Scott Public Relations

Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. Are Confederate statues anti-American?

LinkedIn: The rise of B2B Social media Marketing

5W PR

Although various social channels can contribute to a company’s B2B social media marketing strategy, there are few channels that appeal more to professionals online than LinkedIn. LinkedIn is the ultimate way for today’s companies to grow their presence with business clients. Here are just some of the ways organizations can take advantage of LinkedIn. Showcase Value Via Thought Leadership.

LinkedIn offers audience insights, BuzzFeed’s quirky style guide, and Avenue closing all its stores

PR Daily

LinkedIn offers ‘audience engagement’ data to marketing partners. Megan Scharf, social media and community manager of Headsweats, recently shared PR Daily editor Ted Kitterman’s article about why the PESO model includes “paid” opportunities —and a lively discussion about PR, content and publicity ensued: Surely it's about using the most effective tool for the desired outcome – rather than differentiating based on whether you're PR or marketing?

Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. The growing wealth gap among citizens is a major public policy concern for the United States. Income inequality has very real consequences for the people at the lower end of the gap, but it doesn’t stop there.

Homebound? Turn Your Kids into Smart Voters

Scott Public Relations

Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. Are you home with kids and running out of things to do? Here’s a challenge – turn your stay-at-home doldrums into an interactive civics lesson and lively debates that will inspire your children – and you – to become active, engaged citizens. Why is this important?

Your CEO doesn’t have to post his own articles to be effective on LinkedIn

Communications Conversations

In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand. And, if the goal is thought leadership and brand-building, that makes a ton of sense. And, it has more to do with community-building than it does thought leadership. And, in that role, he had a fairly famous post on LinkedIn during the Target financial crisis years ago ( I wrote about it here, if you’re interested).

Chat Recap: Vacations, Delegation, LinkedIn and More

Solo PR Pro

On the second Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On June 10 2015, we weighed in with opinions and insight on the following topics of interest: When someone endorses you on LinkedIn, do you thank them?

5 terrible LinkedIn habits—and why and how you should break them

PR Daily

LinkedIn is a prime platform for gaining professional insights and career advice and, of course, for networking. As many good ways as there are to connect via LinkedIn, there are probably twice as many bad ones. Here are five common LinkedIn faux pas that the overly eager commit: 1. Because LinkedIn is a professional network, a simple head-and-shoulders shot of you facing the camera, smiling and generally looking competent is all you need.

6 Leadership Lessons from 6 Women Leaders

MaccaPR

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). That's one reason why I jumped at the opportunity to attend the annual leadership conference of TeamWomenMN, a group founded by former basketball coach Pam Borton and Minnesota attorney Linda Hopkins to encourage and support women in reaching their full potential.

Building Your Brand for Public Relations

Scott Public Relations

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you.

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! It’s easily overlooked – especially for companies that don’t focus on brand journalism or content marketing as a critical part of their online strategy – yet topic experts and leadership within a company are wonderful source of coverage opportunities. LinkedIn provides information on page views (reach) and engagement.

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages.

Magenta Nation: Healthcare and Climate Change

Scott Public Relations

Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world.

What Makes News ‘News’

Scott Public Relations

Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Journalists have long been the “gatekeepers” of news and information in society. Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda.

Being a Successful Communicator For Your Team

Scott Public Relations

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Successful communicators take an active role in helping their leadership identify their own best style of communication, and encouraging and helping them to reach employees in an engaging way.

Chat Recap: LinkedIn Pages, Client Gender & More

Solo PR Pro

On the fourth Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Any tips on how to grow following/engagement on LinkedIn company page?

Healthcare and the Environment

Scott Public Relations

Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world. Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare.

Healthcare and the Wealth Gap

Scott Public Relations

Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. The growing wealth gap among citizens is a major public policy concern for the United States. Income inequality has very real consequences for the people at the lower end of the gap, but it doesn’t stop there. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare.

LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. In the past few years, LinkedIn has made considerable changes – most notably LinkedIn Pulse – to transform the business-oriented social network from a recruiting and job-hunting tool to a powerful sales lead-generating channel, and now to a personalized, one-stop shop for business news hub. Tips for LinkedIn Pulse.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency.