The Proactive Report

MARCH 27, 2020

Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. Consumers need to see consistency in brand messaging in times of uncertainty. Create goodwill and a sense of being connected to your community. Coronavirus is having a significant effect on many businesses.

Crisis 225

Crisis How To Small Business Social Media 225

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Learn more about the AICPA survey from the release issued on Business Wire.

Financial 153

Financial Healthcare Survey Consumer 153

Victorious PR

FEBRUARY 8, 2023

Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here. How many clinics, hospitals, and healthcare offices are in your local area alone? And those are only the sectors that take patients, healthcare has expanded far beyond patient care.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here. How many clinics, hospitals, and healthcare offices are in your local area alone? And those are only the sectors that take patients, healthcare has expanded far beyond patient care.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here. How many clinics, hospitals, and healthcare offices are in your local area alone? And those are only the sectors that take patients, healthcare has expanded far beyond patient care.

Industry 52

Industry Real Estate Healthcare Tourism 52

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. They’re also answering to a customer base and workforce that want sensible action to protect communities. They know the price of inaction.

Leadership 156

Leadership Corporate Energy Government 156

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 7 Consumers take continue to take control with ad blockers. Brands are increasingly incorporating content created by consumers into their campaigns. It’s a form of community management that drives almost seven times the engagement of branded content. #9

Publicity 122

Publicity Marketing Healthcare Television 122

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Thanks for reading. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Bank, Capital One and TD Bank discover ways to motivate consumers to act. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Stephen Waddington

MAY 27, 2020

Koray Camgoz, the PRCA's head of communications and marketing, shares a vision of collaboration and community as the PR industry heads towards COVID-19 recovery. The crisis shone a harsh light on the privileges we’ve taken for granted; from healthcare to food security. By Koray Camgoz.

Crisis 107

Crisis Government Healthcare Community 107

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. But everyone can find certainty amid uncertainty by cherishing and clinging to a higher purpose.

Healthcare 52

Healthcare Small Business Resources Data 52

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. If you can, find a way to give back — and rally your community to do the same. In the U.S., The answers aren’t easy, or obvious.

Crisis 92

Crisis Marketing Healthcare Resources 92

Solo PR Pro

APRIL 13, 2021

Despite their characterization, Jason says a majority of influencers are brilliant content creators who’ve built communities and audiences that engage with their content and hang on their every word. You've got to consume their content,” advises Jason. “Do The perspective of influencer marketing — and what it really is. Is it good?

Marketing 89

Marketing Employee Local Community 89

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Communications Conversations

AUGUST 11, 2020

I thought I’d ask my LinkedIn community that exact question. SARAH MANLEY, SEARCHING FOR NEW OPPORTUNITIES – Yes in most posts that I author… in the industry that I am part of or interested in… hashtag # marketing hashtag # jobseeker hashtag # healthcare hashtag # talent. But, I’m just one person, right?

LinkedIn 200

LinkedIn Case Study Healthcare Social Media 200

Solo PR Pro

JUNE 8, 2021

She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster. Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Deirdre Breakenridge

JANUARY 13, 2015

[i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. In the field of academics and healthcare in particular, visibility via presenting your research findings can be a significant resume builder when promotions and tenure are under consideration.

Conference 150

Conference Training Healthcare Policies 150

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Takeaway: When approaching your communication strategy, go beyond explaining product or service attributes. Feel young again.

Creativity 73

Creativity Communications Brand Branding 73

Sword and the Script

DECEMBER 3, 2019

Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community.

Data 87

Data Enterprise Survey Instagram 87

Beyond PR

SEPTEMBER 14, 2016

Hispanic people of all age groups are predominantly bilingual, according to the Nielsen Hispanic Consumer Report , Spanish still surpasses English as the dominant language for those 35 and older. Healthcare. Consumer Technology. Hispanic consumers are still leading key technology and digital trends.” And although U.S.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Sword and the Script

MAY 21, 2019

BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: We’re all consumers.

B2B 81

B2B Social Media Company Marketing 81

Reputation Us

JANUARY 11, 2016

As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands. Figure out cross-generational communication — quickly. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

Communications 60

Communications Insurance Insurance Privacy 60

Barokas

AUGUST 15, 2019

With big wigs like Amazon, Google and Apple setting the bar at an all-time high, consumers now have expectations to match. When it comes to our healthcare, we want the same level of convenience. To do this, we zeroed in on the three major factors that drive consumer choice when it comes to healthcare: access, cost and quality.

Healthcare 60

Healthcare Industry Retail Consumer 60

Communications Conversations

MARCH 29, 2019

Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry. Amelia is a true rock star who continually impresses clients with her deep knowledge of niche influencer communities and translating insights into meaningful opportunities for clients to engage.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

AUGUST 8, 2016

Members have new ways to keep informed and to connect thanks to our daily Smart Brief newsletter and our new members-only community portal MyPRSA. Most notably, we helped lead the formation of an industry coalition to overturn the JCOPE ruling that could have had a chilling effect on communications professionals.

Conference 60

Conference Leadership Meeting Internal 60

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Landis PR

NOVEMBER 27, 2023

One thing that has remained constant is that our community is incredibly diverse, and only becoming more so.” Latino economic output ranks fifth in world GDP and is the fastest growing in the nation, but capturing these communities from the C suite to the “commodore” continues to lack. “In For the original blog, please visit here.

Industry 59

Industry Radio Community Consumer 59

NewsWhip

MAY 26, 2020

BL: The Clyde Group does a great deal of work in healthcare, education, finance, and technology sectors. Data is also a great way to learn about our clients’ competitors and how their campaigns are resonating with consumers, or how their crisis response worked. Community has always been important to Clyde Group.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Personalize communications to make customers feel valued. Create community-focused events or initiatives. This approach isn’t just good ethics; it’s good business.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 9, 2024

Company news can be as broad as what you see on Crain’s People on the Move when announcing a new CEO or something more specific to your industry, like Healthcare Dive’s Hospital Administration News. About [Company Name]: [Brief boilerplate about the company and its role in the community or industry].

Examples 62

Examples Product Launch Data Report 62

Ethical Voices

DECEMBER 12, 2022

The communication industry is so broad, but I feel like I’ve landed in a really exciting intersection that’s allowed me to specialize in more niche areas such as investor relations, board, and executive advisory work, issues and crisis management, and, purpose-driven coms, ESG, and sustainability. It’s pretty exciting times.

Ethics 73

Ethics Brand Branding Internal 73

NewsWhip

JUNE 23, 2021

So, whether it’s the political, the regulatory, the legal, the community, the media aspect, you have to be thinking about where there’s tools and technology and analytics that line up with each of those segments so that we can really have a comprehensive view of the situation around a particular project.

Data 78

Data Media Analytics Energy 78