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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 98
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At Crenshaw Communications, We Stand For Racial Justice

ImPRessions - Crenshaw Communications

With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. The good news is that client companies have led the way and the agency community has made a commitment to reversing our lack of diversity. Campaign Zero.

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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

.” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. Yes, social media pushback can be constructive, yet it often spins out of control. It’s more constructive to build relationships from the start. Build social allies.

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The Intersection Of Public Relations And Public Policy: A Strategic Approach

Landis PR

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

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Spreading the Good News: Four Best Practices for Construction Projects

Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities, The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA.

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The Role of PR in Transforming Consumer Finance

5W PR

That’s where PR steps in, tearing down these barriers and constructing a more relatable narrative. PR professionals now tap into social media, influencer marketing, and targeted online content to meet consumers where they are, requiring a deep comprehension of online communities and personalizing messages for maximum impact.

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Power in Community: Get Public Relations Results through Strategic Alliances

Solo PR Pro

For these organizations, seeking strategic alliances serves their goal of making their communities better places to live and work. While that’s lovely and altruistic, it’s also good for business because they know that their needs – access to a robust workforce and customer base – are best served in a thriving community.