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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Dr. Regina Luttrell is senior associate dean and associate professor, Newhouse School of Public Communications at Syracuse University.

Film 129
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How to Pitch Better Brand Stories

Cision

Making something newsworthy means having a “real person” to interview. DIY project, construction). For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. Now, that is a story. Promoting the Beebo as a product is not.

Pitching 120
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Navigating Life’s Next Chapter: Reinvention Roadmap

PR for Anyone

In her compelling book, “Next,” Lipman imparts invaluable insights and constructs a comprehensive guide to navigating change in various aspects of life and work. She’s also an on-air CNBC contributor and Yale University journalism lecturer.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today. The Shout-Out.

Skype 150
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A Dummies Guide to Digital PR

5W PR

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need.

Corporate 108
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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? Be eager, humble, hardworking and accepting of constructive criticism. Rapid Fire Round.