ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Again, communication is key. .

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. PR people may even double-text or call when dating.

Product Launch 296

Product Launch Training Interviews Software 296

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be a bully.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. This can particularly apply to media relations, where you typically get one shot at a story idea.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. Here Are 5 Questions appeared first on Crenshaw Communications. The post Want To Work In Tech PR?

B2B 159

B2B Apparel Product Launch Agency 159

5W PR

AUGUST 27, 2021

PR companies can handle all of the communication and promotion for a client, through paid, owned, and earned efforts, communicate with the press and the public, manage reputation and generate brand awareness. Media Relations and Outreach.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. It also allows businesses to position its products or menu items as unique and desirable, setting them apart from the competition. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Besides quarterly earnings, news around key company hire , an acquisition , big product launches and brand partnerships , among others, should probably be distributed via newswire. appeared first on Crenshaw Communications. Other announcements should be evaluated on a case-by-case basis to manage budgets properly.

SEO 279

SEO Print Financial Product Launch 279

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52

Company Real Estate Strategy Publicity 52

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. After, you can build out the corresponding content. .

How To 259

How To Social Media Product Launch Construction 259

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. An on-and-off approach to media relations and executive visibility will fall short. Inadequate resources.

Agency 205

Agency Pitching Internal International 205

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

Mora Communications

NOVEMBER 2, 2017

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Establishing a new business or product launch. Brand Campaign Tips | Copyright © Mora Communications Inc. Increasing sales.

Brand 66

Brand Branding Product Launch Google 66

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. According to CTA, CES 2023 had keynotes from BMW, John Deere and Stellantis and products launches from global companies focused on self-driving tech, electric vehicles and personal mobility devices for land, air and sea.

Automotive 57

Automotive Mobile Transportation Internal 57

Barokas

JULY 6, 2020

Like our client Techstars, Barokas Communications abides by the motto of “Give First.” An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. We’re waiting to talk to you.

Consumer 131

Consumer Product Launch Agency Sports 131

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Prohibition

AUGUST 25, 2023

Amplify marketing campaigns with PR: PR professionals can amplify marketing campaigns through media relations and influencer partnerships. By securing media coverage or partnering with influencers , retailers can extend the reach and impact of their marketing messages.

Retail 62

Retail Marketing Analytics Social Media 62

Critical Mention

JULY 15, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. I know our customers will love the Media Contact Database and I am thrilled about where this exciting release positions Critical Mention in the earned media marketplace moving forward.”.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

MAY 31, 2016

When it comes to the media relations piece of communications, having the right journalist contacts is useful. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. PR is about who you know. This may be the worst.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

APRIL 18, 2017

It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Let the agency handle all media relations. In our experience key trade media relationships may be best handled by client contact. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Landis PR

FEBRUARY 21, 2023

we discussed various similarities and differences in our cultures and communications practices. What I find fascinating about different cuisines when I travel is that they can also communicate a lot about a culture, the area’s traditions or even the chef. Between the fun and food (so much food!), It can be a great learning experience!”

Travel 52

Travel Hotels Product Launch Local 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Next week, you might consider taking advantage of the drought with a timely, feature-oriented pitch after all the hard news product launches. The post Last-Minute PR Tips For A Successful CES appeared first on Crenshaw Communications. Then, it’s all over. Suddenly it’s quiet in tech land.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. Ask about their planned product launches, new service offerings, expansion plans or revenue goals.”.

How To 58

How To Trade Shows Product Launch Course 58

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. By Andy Lowe. First, let’s look at what makes news newsworthy. .

Product Launch 52

Product Launch Pitching Industry Social Media 52

Shift Communications

AUGUST 23, 2016

Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. One thing that hasn’t changed, though, is the need to have an active, strategic plan in place to guide your communications activities. Situation Analysis. Objectives. This holds true for any industry.

Company 60

Company Analysis Healthcare Product Launch 60

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Sylca Kleiner. “We We can adapt this virtual space precisely to the needs of each user. Michael Scheuer.

Automotive 70

Automotive Training Travel Meeting 70

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. That’s where we come in. Emily Adams. Account Manager.

B2B 60

B2B Media Automotive Pitching 60