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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching.

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PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Break these rules; improve media relations.

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Product Launch Lessons from Taylor Swift

Shift Communications

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.

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How to Pitch Media Exclusives In Tech PR

ImPRessions - Crenshaw Communications

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. The $ pitches are no-brainers.

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No News, No Problem: How to Keep a Steady Media Relations Drumbeat

Shift Communications

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. We can’t rely on having “new” news to entice the media. Here are a few of the ways our team keeps a steady media relations drumbeat all year long. Not pitching reporters: Seems counterintuitive?

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PR Lessons From Twitter

ImPRessions - Crenshaw Communications

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. Here’s a reminder for those just starting out in media relations. Don’t be a bully.

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