Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Social Media 76

Social Media Communications Healthcare Insurance 76

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PRSay

JUNE 11, 2019

As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches. Insurance industry innovations. PR professionals who represent insurers must now be versed in many new kinds of car insurance. Enter pay-per-mile insurance.

Insurance 140

Insurance Insurance Sports Telecommunications 140

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 64

Healthcare Strategy Publicity Pharmaceuticals 64

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. . These sectors may range from education, government and energy to financial services, healthcare and insurance.

Enterprise 261

Enterprise Privacy Government Software 261

Reputation Us

APRIL 14, 2015

My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out. Remedy One: Social Media appeared first on LTPR. Remedy One: Social Media appeared first on LTPR. The last time I searched for a new healthcare provider, I had a difficult time.

Healthcare 60

Healthcare Social Media Industry Insurance 60

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Insurance 45

Insurance Insurance Healthcare Communications 45

Melissa Agnes

FEBRUARY 10, 2015

For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? Tips for this communication: Do not sugar-coat anything.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Shift Communications

MAY 2, 2017

In the last few months, I have been slapped in the face with the simple and critical importance of effective communications both in business and in life. I mistakenly assumed that they understood PR terms like media placement and briefing. Those effective communications elements are as follows: Listen – Seek first to understand.

Healthcare 92

Healthcare Communications Insurance Insurance 92

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Do you use social media like Twitter or Facebook to gather leads and story ideas? Can you be pitched via these channels?

Technology 120

Technology Pitching Insurance Insurance 120

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. While implementing ESG reporting into your investor communication, it’s also vital to stay up to date with the latest trends.

Report 109

Report Government Financial Trends 109

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

The Stalwart Blog

MARCH 12, 2020

Many folks will find themselves out of a good chunk of money because insurance policies and cancellation policies won’t cover the entire bill. A great deal of animosity will start to develop that will spill over into social media and news articles, putting organizations in a tough spot.

Crisis 78

Crisis Insurance Insurance Policies 78

Communications Conversations

MAY 1, 2015

It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Be approachable.

Social Media 60

Social Media Media Twitter Insurance 60

Burrelles Fresh Ideas

MARCH 19, 2024

With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year. The evolving landscape of travel communication: It should go without saying that the digital revolution has fundamentally altered the way travelers research, plan, and experience their journeys.

Travel 91

Travel Trends Tourism Transportation 91

Shift Communications

JULY 29, 2015

Twitter could end up being the insurance policy for social media marketers if Facebook completely takes the rug out from under our feet, from an organic reach perspective. If interim CEO Jack Dorsey does a great job of getting large scale user adoption, then we’ll benefit from increased reach. Christopher S.

Twitter 60

Twitter Social Media Mobile Media 60

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions.

Brand 131

Brand Branding Film Insurance 131

Communications Conversations

APRIL 21, 2021

This came about from a post I made last week about the evolving nature of social media roles and job descriptions. It would have been nice to have a back-channel where I could have communicated with my co-moderators quickly to get their take. I couldn’t resist. Quite an impressive roster to say the least. It was fun.

Insurance 131

Insurance Insurance Social Media Analytics 131

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Ethical Voices

JUNE 12, 2023

Joining me in this week’s episode is Zainab Chaudary , Senior Vice President at New Heights Communications. I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. Folks who worked at that organization bring a very different perspective to advocacy communications.

Ethics 69

Ethics Storytelling Communications Training 69

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

We all know that an unhappy consumer won’t hesitate to take their case to social media. We once represented a company that pioneered a specific kind of insurance available online at a great price. We developed media and customer-friendly brand responses that showed a prompt commitment to resolution.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Reputation Us

JANUARY 11, 2016

The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016. Personalize social media; less you, more them. Figure out cross-generational communication — quickly.

Communications 60

Communications Insurance Insurance Privacy 60

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

NOVEMBER 16, 2018

But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of social media criticism of Star Wars: The Last Jedi found that more than half of negative content came from Russian troll and bot accounts on Twitter. However, only a quarter said that it had daily relevance to their work.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Featured Influencers.

Storytelling 329

Storytelling SEO Community Engineering 329

Waxing UnLyrical

MARCH 9, 2011

Business communications can do the exact same thing. Just because you sell supplemental insurance, it doesn’t mean that you have to sell supplemental insurance. Let’s face it, communicators: at the end of the day, we don’t really have to help our clients become an American Idol for the masses. And you know what?

Communications 77

Communications Insurance Insurance Energy 77

MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), there was another common refrain that presented both an opportunity and challenge for growing the hospital system's referral base: help facilitate better physician-to-physician communication.

Social Media 48

Social Media Healthcare Marketing Media 48

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, happy news is a main driver for social media sharing. Today, the San Francisco-based firm employs 115 full-time staff, all of whom receive benefits like health insurance and free pizza. We can then decide to simply share through social media or, when warranted, to make a bigger media splash.

Airlines 147

Airlines Insurance Insurance Exercises 147

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

It quite literally knows no bounds.There is no excuse for communicating poorly when a writer can obtain anything from instant grammar checks to a wealth of ways to apologize, avoid business jargon and author a better bio. It’s a fun way to take all forms of written communications to the next level. To heighten creativity.

Blogging 159

Blogging Pitching Fashion Sports 159

Presspage

JULY 21, 2017

Bupa health insurance services and programs support their mission to make sure their members live a longer, healthier and happier life. News, blogs, social media, images video provide a lot of valuable information about health, care and Bupa.

Insurance 60

Insurance Insurance Healthcare Internal 60

Communications Conversations

MARCH 21, 2023

For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. Social media teams are so stretched, asking them to add another platform, especially a time-consuming one like TikTok, is next to impossible. First, legal. Second–the time issue.

Company 60

Company Wikipedia Video Insurance 60

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Pines wrote his in 1985.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

JUNE 2, 2016

Eileen Coyne, public relations manager at Kimball Communications, says sending too many messages too often can be a detriment. What are you most excited for in your new role as public relations manager at Kimball Communications? Kimball Communications is investing in itself and its clients by investing in its people.

Insurance 120

Insurance Insurance Writing Sports 120