Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics.

7 Tips For Handling Crisis Communications on Social Media

Ronn Torossian

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

Infographic: Your social media marketing checklist

PR Daily

Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money. It’s imperative for social media marketers and brand managers to stay organized and keep track of their social media output.

Are audiences ready for longer content on social media?

PR Daily

Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Snapchat now has shows from major media companies and Instagram got into the game last year with its IGTV offering. Why are social media companies focused on longer content?

On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

PR Expanded

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. ET to discuss social media and getting into the strategic communications mindset. Give us your best definition of strategic communications?

Infographic: Why social media marketing is essential

PR Daily

If social media isn’t a core part of your strategy, you’ll be left to play catch up. Social media also helps brands stand out on the crowded digital landscape. Social media is perfect for this. Marketing Social Media

4 often-overlooked platforms for social media marketing

PR Daily

The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. However, a slew of niche social networks could help your social media marketing efforts.

Why measuring social media ROI still stumps PR pros

PR Daily

Is the native analytics within social media platforms really telling you all you need to know? Or is it that we have an inflated sense of the outcomes social media can impact beyond lifting brand awareness and engaging with prospective customers?

10 social media promotion ideas for nonprofits

PR Daily

The dedicated communicators at altruistic organizations understand the value of public relations in soliciting donations, attracting volunteers or reporting to donors, but they might be missing out on affordable, effective opportunities. On social media.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

B2B 187

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

Sears’ social media won’t go down without a fight

PR Daily

Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. The company declined to comment on its social media strategy. Yes, SMT stands for Social Media Team.

Infographic: 8 social media posts your organization must avoid

PR Daily

Social media can reach big audiences, but it comes with risks. How much do you plan to invest in social media this year? Some mistakes can be worse than having no social media presence at all. Social Media infographic infographics social media infographic

5 steps for using testimonials in social media video

PR Daily

With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. These authentic testimonials humanize your brand and are highly shareable across social media platforms.

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How to Influence People Effectively With Social Media

Cision

Influence and influencers are frequent topics of discussion for marketers and communication professionals. ” Within the scope of social capital are two categories: Bonding social capital – ties between relatively homogeneous groups. Bonding Social Capital.

Infographic: Are marketers fibbing about social media video efforts?

PR Daily

Marketers talk a big game when it comes to social media video. According to Animoto ’s “ State of Social Video Trends Report ,” the simple answer is no. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ].

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Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

Terry Hurlbutt, the show’s vice president and general manager of digital, has grown its target audience by 70 percent in less than a year through a digital expansion that delivers news and lifestyle stories across social media platforms.

Social media dos and don’ts for 2019

PR Daily

Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in 2019? Marketing Social Media

Who owns social media?

Stuart Bruce

It was more than 10 years ago when I first debated the question who owns social media. Last week I spoke on the same topic in Zagreb for the European Lotteries Association to an audience of public relations, marketing and… Continue Reading → The post Who owns social media?

How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?

How to Create a Social Media Content Calendar

Cision

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. In B2C social media, you see a lot of product and brand-oriented calls to action.

Critical Mass in Social Media

Doctor Spin

Everyone wants more followers in social media. There are many ways to attribute value to social media marketing and the right choice depends on the business itself. Social network algorithms change, but usually not that fast. How many followers is good enough?

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. The real question is how does this apply to your social media strategy?

9 trends to watch for social media marketers

PR Daily

Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead?

The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.

Dr. Dell’s test for your social media health

PR Daily

Do staffers use your social media management system to share? Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. They have high expectations, says Dell Senior Director of Social Business Thom Lytle. Social Media

4 rules Grubhub follows to drive social media success

PR Daily

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. Tailor your content to each social media platform.

Personal Versus Private in PR and Social Media

Cision

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

Social Media Mistakes

The Proactive Report

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Social media may be a new channel of communication, but it is still just that: communication.

6 social media lessons from @PRDaily’s year on Twitter

PR Daily

After analyzing all 4,917 tweets from our @PRDaily handle, here’s what we learned about social media and the latest content trends. Social media newcomers take heart: Nearly everything the experts know will be worthless in a few years. Social Media

There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

PR Daily

The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily. You have more than 30 categories to choose from. Don’t miss the final deadline on March 1.

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. These statistics prove a direct link between your content and communications and how willing people are to invest in your brand -- aka, your bottom line.

How to Segment Journalists By Social Media Use

Cision

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”.

Do These Mistakes Keep You From A Bigger Social Media Budget?

Cision

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power.

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Twitter.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category.

Free Tip Sheet! Resolve Crises With Social Media Communication

Cision

Social media is a powerful tool for both advocates and opponents of your brand. Use social media and other communication tools to take control of the crisis and guide consumers toward a positive perception of your brand.