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Lessons in Brand Cross-Promotions from ‘Barbenheimer’

PRSay

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions.

Brand 131
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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

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TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

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How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

In the age of social media, an unhappy customer has access to a digital megaphone to share their anger, and most are only too happy to use it. Comcast’s problems aren’t all in its customer communications; its entire industry suffers from a poor reputation, in part due to a lack of competition and steep prices.

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Smart PR Helps Spread Good News

ImPRessions - Crenshaw Communications

In fact, happy news is a main driver for social media sharing. Emotions layered with happiness make up the majority of top drivers of viral content. Today, the San Francisco-based firm employs 115 full-time staff, all of whom receive benefits like health insurance and free pizza.

Airlines 147
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Winning the Disinformation Wars

Scott Public Relations

As communicators, we’ve all seen wonderful causes fail to make an impact, sway minds and prompt action. Well, this is reality: the rules of communication have changed. How we communicate today must change, to accommodate new realities. How Have the Rules of Communication Changed? This phenomenon can’t be ignored.