Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Do you use social media like Twitter or Facebook to gather leads and story ideas? Can you be pitched via these channels?

Technology 120

Technology Pitching Insurance Insurance 120

MaccaPR

JUNE 12, 2024

Nicole Garrison, Senior Director of Employer Brand and Marketing for RBC To find out for you, we enjoyed a lively interview with Minnesota-based Nicole Garrison, the former Vice President of Corporate Public Relations for U.S. Yes, pay and other compensation, health and dental insurance, bonuses, and retirement plans matter.

Interviews 62

Interviews Brand Branding Employee 62

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Featured Influencers.

Storytelling 329

Storytelling SEO Community Engineering 329

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, happy news is a main driver for social media sharing. While Uber has struggled with reputation setbacks, culminating in the resignation of its CEO last week, Lyft has quietly kept to itself, plotting a successful path as the “friendly, laid-back alternative to Uber’s cutthroat corporate ethos.”

Airlines 147

Airlines Insurance Insurance Exercises 147

Ethical Voices

JUNE 12, 2023

Joining me in this week’s episode is Zainab Chaudary , Senior Vice President at New Heights Communications. I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. Folks who worked at that organization bring a very different perspective to advocacy communications.

Ethics 70

Ethics Storytelling Communications Training 70

Communications Conversations

JANUARY 30, 2018

Other than Instagram, what’s the hottest social media platform in 2018? As I’ve talked about before, the benefits of execs using their LinkedIn profiles as brand platforms are significant: LinkedIn Published posts are often seen as more authentic than traditional corporate communications channels (read: email, intranet).

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Pines wrote his in 1985.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

JANUARY 15, 2019

But, the notion of the social CEO has really never taken off. I’ve noticed some stats and numbers recently that lead me to believe 2019 may be the start to more CEOs embracing social media. Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media.

Government 74

Government Employee LinkedIn Insurance 74

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.”

Strategy 40

Strategy Communications Real Estate Insurance 40

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. Brian Grace, Nationwide Insurance. I’ve long been intrigued by some of the work Rosedale is doing with influencers and social media.

Banking 78

Banking Sports Meeting Insurance 78

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

Communications Conversations

NOVEMBER 14, 2018

Q: Many would say media relations is dying. At the very least, its role in the marketing/communications mix is evolving. What would you say about media relations’ role in the mix at Blue Cross? Despite the evolution of how we communicate, the basic tenets of persuasion are the same.

Energy 60

Energy Agency Insurance Insurance 60

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. They look at it from a communication and not the business perspective. You’ve obviously got to have really good social listening.

Enterprise 69

Enterprise Ethics Engineering Technology 69

Maxim Behar

SEPTEMBER 27, 2022

The first, of course, was the exit from this two and a half years long pandemic, which for many reasons confused the way of doing business, the way of communication between people. The second is different communications. And again, we saw that there is another way of communication, another way of success and another way of working.

Government 52

Government Tourism Ethics System 52

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. Problems on social media. Whether it’s on Twitter or Facebook, companies are always liable to conflicts and problems on social media. Social media is a double-edged sword. How important is crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stuart Bruce

MARCH 16, 2015

Several, but not all of these organisations, also offer benefits such as template contracts, discounted business and professional indemnity insurance, limited free legal advice and discounts on a range of other services. I’m an honorary founder member of the Davos World Communication Forum Association. Annual fee £197.

Publicity 60

Publicity Ethics Insurance Insurance 60

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Or it could be a production, financial or management failure that causes a corporate crisis for your business.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stern + Associates

MAY 1, 2023

The average person doesn’t like a “faceless corporation.” When public scrutiny turns on an organization, the organization that will weather the storm is the one that already has a face – but just as crucially a positive, purposeful story and a meaningful executive communications strategy.

Strategy 96

Strategy Company Communications Insurance 96

Waxing UnLyrical

NOVEMBER 14, 2016

Why do you care about Social PR? In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet. I plan on using the Social PR Virtuoso Master Course as my guide when I land my first entry-level PR position. You can check out my PR portfolio at [link].

Insurance 40

Insurance Insurance Course Television 40

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1. Curating content.

B2B 49

B2B Social Media Strategy Media 49

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. Wendy’s has long been known for using social media to spar with its burger competitors.

Insurance 99

Insurance Insurance Social Media Comparison 99

PRSay

JULY 2, 2019

In order to make sure that your brand can relate to all demographics and speak today’s language, your communications team will have to effortlessly engage in pop culture references and branding without trying too hard. Here are some tips on how to stand out on social media without losing your cool. Be genuine.

Brand 140

Brand Branding Insurance Insurance 140

Sword and the Script

JUNE 21, 2016

However, there are other subtle but savvy ways to use releases as tools of strategic communications. For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. Need Help with PR, Content or Social Media? Account-based marketing.

Insurance 67

Insurance Insurance B2B Corporate 67

Communications Conversations

AUGUST 31, 2018

And, how can companies better work with the media in the years ahead? There is such a large news content hole that needs to be filled between newscasts, websites, social media, etc. Media still need content. PR professionals still need earned media to promote priorities. My wife is in PR and communications.

Media 112

Media Journalism Report Video 112

Communications Conversations

SEPTEMBER 9, 2014

She’s a successful interactive/communicator/marketer at Life Time Fitness. You’re currently the senior social media manager at Life Time Fitness where you work with two of my good friends–Tony Saucier and Natalie Bushaw. It’s your first corporate job after years on the agency side. The legend.

Energy 128

Energy Corporate Agency Insurance 128

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Scott Public Relations

JULY 14, 2020

As communicators, we’ve all seen wonderful causes fail to make an impact, sway minds and prompt action. Well, this is reality: the rules of communication have changed. How we communicate today must change, to accommodate new realities. How Have the Rules of Communication Changed? This phenomenon can’t be ignored.

Healthcare 52

Healthcare Insurance Insurance Policies 52

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

What’s more, the brand took advantage of a summer news lull and punched above its weight in the social media arena. The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

What’s more, the brand took advantage of a summer news lull and punched above its weight in the social media arena. The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156