Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year.

Travel 92

Travel Trends Tourism Transportation 92

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Insurance 45

Insurance Insurance Healthcare Communications 45

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 67

Healthcare Strategy Publicity Pharmaceuticals 67

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. . These sectors may range from education, government and energy to financial services, healthcare and insurance.

Enterprise 261

Enterprise Privacy Government Software 261

Melissa Agnes

FEBRUARY 10, 2015

For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? Tips for this communication: Do not sugar-coat anything.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Shift Communications

JULY 29, 2015

Twitter could end up being the insurance policy for social media marketers if Facebook completely takes the rug out from under our feet, from an organic reach perspective. Vice President, Marketing Technology. Should you change your Twitter strategy? That said, the bird still has wings. Christopher S.

Twitter 60

Twitter Social Media Mobile Media 60

Scott Public Relations

NOVEMBER 16, 2018

But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of social media criticism of Star Wars: The Last Jedi found that more than half of negative content came from Russian troll and bot accounts on Twitter. However, only a quarter said that it had daily relevance to their work.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Reputation Us

JANUARY 11, 2016

The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016. Personalize social media; less you, more them. Figure out cross-generational communication — quickly.

Communications 60

Communications Insurance Insurance Privacy 60

Communications Conversations

MAY 1, 2015

It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam.

Social Media 60

Social Media Media Twitter Insurance 60

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

SEPTEMBER 26, 2018

CAPP points out that when patients access their own doctors via telehealth, it’s possible to integrate the digital communications with the patient’s medical team and their electronic health record. Providers need access to evidence-based research on the best practices for telehealth technology.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Communications Conversations

MARCH 21, 2023

For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. Social media teams are so stretched, asking them to add another platform, especially a time-consuming one like TikTok, is next to impossible. First, legal. Second–the time issue.

Company 60

Company Wikipedia Video Hotels 60

MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), there was another common refrain that presented both an opportunity and challenge for growing the hospital system's referral base: help facilitate better physician-to-physician communication.

Social Media 48

Social Media Healthcare Marketing Media 48

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Customers are upgrading and updating everything from technology to influence. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Strategy 52

Strategy Training Insurance Insurance 52

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

Reputation Us

SEPTEMBER 7, 2016

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PR in High Definition

OCTOBER 19, 2017

And second, what should you do as a communications professional if they do misbehave? After that, we’d recommend traditional crisis communications steps, including: Communicate clearly with stakeholders; let all relevant groups know what has happened in clear, comprehensible language. Why should we hold machines accountable?

Ethics 67

Ethics Crisis System Training 67

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. They look at it from a communication and not the business perspective. Technology is at the heart of it.

Enterprise 69

Enterprise Ethics Engineering Technology 69

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. Problems on social media.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Shift Communications

MARCH 4, 2015

I don’t mark the anniversary with anything special, in fact, this year, I nearly forgot about it altogether, had a well-intentioned but misinformed bot acting on behalf of technology PR not brought it to my attention. But automation has its limits, as do predictive technologies. Hence, heartbreak. It must be discovered. Nicole Bestard.

Insurance 60

Insurance Insurance Trends Data 60

Waxing UnLyrical

MARCH 14, 2019

Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. Like most today, their insurance carrier has an app. Maybe next time!) Of course, they could.

Technology 56

Technology Communications Insurance Insurance 56

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Technological crisis. A technological crisis is a massive problem within a business that is created by technology.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Here are five of the most common. Personal/Lessons Learned.

Leadership 353

Leadership Insurance Insurance B2B 353

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So we have social media as a big source of information. By the way, for anyone that doesn’t know what technical writing is, don’t worry. How are you approaching that?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Scott Public Relations

FEBRUARY 1, 2019

Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can? Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”.

Insurance 49

Insurance Insurance Healthcare Communications 49

PR Conversations

NOVEMBER 27, 2015

My contact and meetings with various Iranian PR pros and pundits at other conferences around the world dates back many years; I’ve also studied Iranian texts and scholarly work on communication. This presentation was to some 60 Iranian professionals from public, private and social sector organizations. Bizarre first impressions.

Conference 40

Conference Hotels Internal International 40

Cision

NOVEMBER 16, 2015

I thought of this process in the context of communication professionals. Are there opportunities to simplify that will allow you to communicate more effectively at a larger scale? Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined.

Measurement 120

Measurement Resources Technology Examples 120

Flack's Revenge

JULY 11, 2018

But as any good PR person knows, big ideas are incredibly important to the field and can be a game changer for your communications program. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. WTF is a Big Idea? So, what, really, is a Big Idea?

Insurance 204

Insurance Insurance Advertising Advertising 204

Deirdre Breakenridge

MAY 16, 2017

And was narcissism correlated with the exploding use of digital technology? Posted more than 3 social media updates per day. We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. Want the full scoop?

Marketing 119

Marketing Fashion Technology Study 119

MaccaPR

AUGUST 31, 2016

Clients are marketing products and services that weren’t considered part of healthcare, but are now covered by insurance. When the Affordable Care Act came out with a benefit for expecting moms to receive a free breastfeeding pump through their health insurance providers, it created a significant shift in Medela’s business model.

Healthcare 89

Healthcare Marketing Insurance Insurance 89