ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever. But ChatGPT isn’t the alpha in this relationship.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

PRSay

FEBRUARY 16, 2024

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Marine Corps or U.S.

Public Affairs 86

Public Affairs Communications Radio Television 86

PRSay

FEBRUARY 12, 2021

The webinar’s moderator, Kirk Hazlett, APR, Fellow PRSA, is an adjunct professor of communication at the University of Tampa in Florida. If you see unethical behavior from someone in a higher position, “Document everything in the most discreet manner possible,” he said. The downside “is that it exposes you to greater scrutiny.”.

Ethics 170

Ethics Communications Nonprofit Journalism 170

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. It’s the primary tool for day-to-day communication within the organisation. The intranet is the unsung hero amongst PR channels. Top-down.

System 52

System Employee Meeting Internal 52

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Trust ‘can’t be a communications strategy.’. We’re going to be about a change,” Sherinian said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JANUARY 7, 2020

Navy Chief of Information, is the first flag officer and senior active duty officer to earn Accreditation in Public Relations and Military Communication (APR+M). Accreditation in Public Relations and Military Communications signifies a high level of professional expertise and helps establish community-wide standards of performance.

Public Affairs 148

Public Affairs Communications Community Internal 148

Presspage

AUGUST 12, 2022

Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand. What is a business case?

Resources 195

Resources Technology Data Tools 195

PRSay

JULY 31, 2019

Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct. How have you seen the communications landscape, and the role of journalists, evolve ?

Journalism 120

Journalism Conference Internal International 120

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Blog posts can be key thought leadership assets and even help reflect the personality of the executive and the brand. Do you know a professional that demands more versatile writing chops?

Case Study 231

Case Study Writing Pitching SEO 231

PRSay

JULY 23, 2019

She documented her experience in her memoir , “Somewhere Inside: One Sister’s Captivity in North Korea and the Other’s Fight to Bring Her Home,” co-authored with her sister Lisa. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. Personal stories. Authentic voices.

Conference 97

Conference Internal International Travel 97

PR 20/20

NOVEMBER 22, 2022

Within businesses trying to delight customers and solve for the needs listed above, we often see challenges with awareness, alignment, communication, targeting, and more. Problem 1: Internal Alignment. Internal alignment is a significant challenge for professional services companies. Problem 2: Communication and Self-Promotion.

Internal 80

Internal International Meeting Leadership 80

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR in High Definition

FEBRUARY 23, 2021

The comms team reacted fast and the organisation was quick to make changes – and communicate them well! But, how can you prevent this kind of crisis from happening in the first place and protect your organisation if the heavens open and you find yourself in the middle of a communications storm? Crystal clear communications.

Crisis 71

Crisis Communications Reputation Training 71

Melissa Agnes

MAY 23, 2016

It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. This applies to everything from the leadership structure of your company to the language you use to name and refer to your crisis teams (more on this below).

Crisis Management 176

Crisis Management Government Crisis How To 176

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Communicators do high-value work, but “tech will make that even higher-value,” he said. “If It doesn’t serve anybody.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. establish thought leadership.

How To 177

How To Guidelines Content Marketing Video 177

PRSay

OCTOBER 15, 2020

And business owners and leaders are the primary communicators. Unless you’re disconnected from the digital communication — or just very lucky — the scenario I just described probably sounds familiar to you. In different situations, people occupy both sides of the consumer/communicator divide. Stay open to feedback.

Product Launch 164

Product Launch Radio Employee Consumer 164

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. Two useful documents that help with scenario planning have been published this week: The Roadmap to Pandemic Resilience published by the Edmond J. It has an incubation rate in humans of 7 to 14 days.

Government 132

Government Crisis Exercises Retail 132

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As strategic communicators, we know the importance of planning for a crisis. Our Chapter used the PRSA Crisis Communication Certificate Program , Cutlip & Center’s “Effective Public Relations,” Gartner and our own experiences on the job.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low.

Tools 69

Tools Insurance Insurance Handbook 69

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. A good starting point is to develop a brief.

Strategy 88

Strategy Analysis Small Business Measurement 88

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. What are some best practices for other communicators? 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

PR 20/20

JUNE 9, 2020

This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. The last 20 years of my total military career were all in various leadership positions, leading public affairs efforts at just about every level of the military there is.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Mindful Marketing

JUNE 27, 2020

These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. Enlist internal champions: While your goal may be for everyone in your organization to embrace the idea of racial reconciliation, not all will be equipped or enthusiastic about this plan.

Real Estate 111

Real Estate Community Employee Education 111

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. Thousands of these documents are published every day on newswires and websites. What can a middle-aged white man tell you about diversity? The Wadds Inc.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI).

Survey 140

Survey Measurement System Education 140

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. You fill out the questionnaire and you submit documentation to validate your answers. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Justin Goldstein | Press Record Communications.

Marketing 169

Marketing Employee Content Marketing Training 169

Contently - Strategy

NOVEMBER 3, 2021

Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. “It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. She always improves my work. That’s thanks to you.

Government 103

Government Education Print Ethics 103

Landis PR

APRIL 19, 2021

In an international collaboration, led by LCI’s German Public Relations Global Network (PRGN) PR partner, cometis , and the market research institute KOHORTEN together with their other PRGN partners Currie and Xenophon Strategies , the report examined 140 of the world’s largest companies for the quality of their sustainability reports.

Report 52

Report Financial Comparison Government 52