Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand. What is a business case?

Resources 195

Resources Technology Data Tools 195

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. What you decide to write about can impact which publications will want your story, too.

Writing 76

Writing How To Media Guidelines 76

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? Hence, any decision they make regarding the crisis and the communications around it, is a flawed decision.

Crisis Communications 158

Crisis Communications Social Media Crisis Communications 158

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. Where does accountability begin and end?

Corporate 156

Corporate Reputation Policies Employee 156

The Resolution Blog

DECEMBER 1, 2015

What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Changing the traditional PR structure and workflow isn’t easy so when we heard about the success of ING Bank communications team in Amsterdam, we had to find out more. Two years ago our business was siloed.

Banking 120

Banking Communications Software Google 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Instead, they evaluate companies based on their own metrics or on employee reviews, as is the case with Glassdoor’s Best Places to Work. Choose awards wisely. Award entries need not be dull.

Case Study 136

Case Study B2B Conference Industry 136

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

The Hoffman Agency

MAY 25, 2023

For those in the fast-paced world of communications, tending to mental health can pose as an afterthought. From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game. Know your limits.

Communications 36

Communications Exercises Creativity Technology 36

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. This is a one-or-two page document that highlights something new or different your company is doing. You can share relevant company information with them like product launches, events in their communities, and important updates. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. So for an employee, the nice thing to do is say, oh, the press release is good enough.

Ethics 105

Ethics Data Training Agency 105

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. Furthermore, press releases are used as a tool for direct communication, where companies are easily able to deliver messages to the public and their target audience without going through other channels, and they’re also seen as a permanent piece of a company’s public record.

Engineering 128

Engineering Writing Social Media Tools 128

Sword and the Script

AUGUST 25, 2020

Employees just went through the motions and punched out at 5 p.m. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> Document content types. I once worked with an in-house lawyer that gave marketing a 10-page document with guidelines.

Marketing 85

Marketing Guidelines Social Media Conference 85

David PR Group

JULY 2, 2020

Businesses are damaging their reputations, individuals are losing jobs and companies are left scrambling to properly communicate with a wide variety of audiences. This is a tricky post to write. I have always said that every communications crisis or online problem is a little bit different. Is your business prepared?

Policies 69

Policies Training Crisis Social Media 69

Reputation Specialist Michael Toebe

JUNE 21, 2021

That “unwanted sexual behavior,” more specifically stated, included, according to court documents, lewd language, unwanted sexual advances and encounters. That’s not often the outcome, however, from that strategy. Smiley seems puzzled to this day by the allegations and attack on his name and reputation. “I

Publicity 59

Publicity Reputation Energy Crisis 59

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17). 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

JUNE 29, 2015

Good communication is predicated on goodwill that you generate with many different stakeholders. Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. Barker writes that the most important aspect of demonstrating compassion is “doing.”

Study 120

Study Writing Facebook Groups 120

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries.

Government 103

Government Education Print Ethics 103

PR Job Coach

OCTOBER 24, 2009

My job responsibilities were suppose to be creating marketing initiatives, writing press releases, and some design. Ask the store manager on what type of communications will help the store sell more. Investigate if there is some additional way of communicating to customers that will pull them in to the stores.

Advertising 100

Advertising Advertising System Training 100

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

Solo PR Pro

APRIL 16, 2019

Sweet Process allows you to document repetitive tasks so that you can see what work you can free up, eventually sharing with contractors or employees. Michelle has over 20 years' experience in communications management, writing, public relations, administration and broadcasting. Sweet Process. Free trial). Focus Booster.

Tools 49

Tools Newspapers YouTube Small Business 49

Waxing UnLyrical

MAY 2, 2013

This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Take every question your company gets asked and consider writing a blog post to answer it. Running searches and looking for content ideas is a great way to source find good keywords to write about. Google search.

Blogging 111

Blogging SEO Web Google 111

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. PR Measurement: A Pulse Check on How Communicators Show Value. * * *. The answer is no. What is PR?

Study 61

Study Survey B2B Advertising 61

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Employee engagement? Of course, you’d have to set up guidelines and parameters with the employees. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. They showcase each employee, what they are working on for the day, and their own point of view of the day.

Customer Service 40

Customer Service Employee Internal International 40

Solo PR Pro

NOVEMBER 8, 2016

Pros in public relations, social media, and communications never seem to have a shortage of things to do. You don’t have to write a 30-page plan, it can be as simple as one page that outlines your short and term goals and what you need to do to reach them. As a bonus, document your workflow so that you can create systems.

How To 59

How To Hotels System Conference 59

Solo PR Pro

MARCH 1, 2016

Do they show a propensity towards repeatedly revising documents and continually reworking something unnecessarily? Poor communication – do they not ask any questions or give a straightforward answer when they’re questioned? Are they vague and/or withhold information from you?

Guidelines 40

Guidelines Construction Employee Policies 40

Karen Freberg

DECEMBER 15, 2018

I get this question a lot of times from my friends in the industry – there are some companies (like Adobe) that do offer sabbaticals for their employees (so cool!). First, you have to write up a proposal for what you want to accomplish during this time off. Okay, what is a sabbatical? What do you have to do to get a sabbatical?

Travel 57

Travel Conference Crisis Communications Social Media 57

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. The lesson for communicators? “If At least a dozen, and they recorded the incident from every angle.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

JUNE 16, 2020

So, it’s no surprise then that storytelling has surfaced as a top tactic in the annual JOTW Communications Survey for the last three years. click any image for higher resolution) 105 Communication Views on Storytelling We asked: What does storytelling mean to you? Yet storytelling can mean different things to different people.

Storytelling 129

Storytelling Communications Survey Case Study 129

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more.

Internal 63

Internal International Data Media 63

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. Basically, Hoffman pays you to work abroad.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Some communicators on Prezly even use this for internal communications.

Pitching 63

Pitching Analytics Enterprise System 63

ImPRessions - Crenshaw Communications

MARCH 14, 2019

And how do you write an effective press release? A press release is a formal document from an organization or brand that communicates “newsworthy” information. What’s news that will get someone to write about the story?). With that in mind, feel free to download our own press release background document here.

SEO 204

SEO Writing Advertising Advertising 204

PR Conversations

NOVEMBER 12, 2015

Developments include the (recently updated) Barcelona Principles , ‘ workflow ‘ tools enabling monitoring and analysis of data generated through digital communications, numerous academic research papers and the insight of research firms. Robinson moves onto pre-testing of public relations materials.

Survey 40

Survey Publicity How To Measurement 40

Contently - Strategy

DECEMBER 1, 2022

It’s a clear, simply stated framework for communicating why your product is the right purchase for your target customers. Do some of your own research to document a list of competitor messages from their website, emails, social media channels, digital ads, and products and services. How do you develop employees?

Strategy 99

Strategy Brand Branding How To 99