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Keys to a successful global crisis communications response

PR Daily

Communicators should bear in mind key cultural differences and adapt their crisis messages accordingly to engage a worldwide workforce. But when executing crisis communications plans globally, a blanket approach and rushed messaging can do more harm than good.

10 communication essentials for employee engagement

PR Daily

Those of us who communicate with employees might wonder whether the effort is worthwhile. After all, employees are quick to delete an email, daydream through a town hall meeting and ignore even the most important intranet content. Develop a system for internal communication.

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Document your plan.

What to Do When Your Internal Communications Goes External


Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Hackers can also find and release damaging internal correspondence and documents. Treat every piece of internal communication as if it were external.

5 essential tools and trends for communications pros

PR Daily

For internal and external communicators alike, the workweek is jammed with an array of challenges and responsibilities. Robust editorial calendar: Gone are the days of simple Word documents or Excel spreadsheets for mapping out the week’s, month’s or year’s content.

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Inside Innovation: ING Bank Communications team

The Resolution Blog

What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Here we speak to ING Bank communications director, Johan van der Zanden to find out how his comms team became Agile and the success they have felt since.

Write a killer LinkedIn summary in 3 steps

PR Daily

Before you write your summary: Know your audience and how you want them to feel after reading your summary. Think of your content under the categories described below, then fill in the buckets: Accomplishments: Write a sentence for each of your most important accomplishments.

10 keys to impressing editors—and getting more writing gigs

PR Daily

So, when she finally phoned me to accept an idea and commission me to write the piece, I was gobsmacked. Human communication is imperfect. If the editor says to you, "Please write me a story on Vice President Madison Jones," you should ask: Are you looking for a 750-word profile? RELATED: New tactics to incorporate storytelling into your everyday writing ]. Document your sources. I'll never forget the first article I wrote for a national magazine.

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

Hello, communicators: Budweiser has brought back its signature “What’s up?” Communicators can prepare for potential crises of this nature by setting alerts, continually scanning the horizon for news and trends, and paying attention to social media conversations.

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6 ways PR pros and communicators can say 'no'

PR Daily

At a recent happy hour for PR, marketing, and communications professionals, the talk turned to work matters. Factoring in staffing constraints, workloads, and sometimes-outlandish demands from clients and executives, communications professionals are universally overworked.

6 ways communicators can say ‘no’

PR Daily

Between staffing constraints, workloads and outlandish demands from clients and executives, communications pros are universally overworked. Many of her employees organized parties and ordered refreshments along with setting up marketing launches and media events. There is nothing wrong with saying, “We don’t set up or monitor surveys, but we can help you write the survey questions,” or, “Please have someone take the picture and send it to us.”.

Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding

PR Daily

Here are today’s top stories: Google fires four employees over ‘repeated violations’. The time when internal messages were kept inside organizations is gone, so ensure that your employee communications are in line with your organization’s mission, brand values and voice.

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30 jobs in the PR and marketing world

PR Daily

Write a unique résumé for every position (to please the bots). Stephanie Vozza shares six ways to create a technology-friendly CV in her “ How to write a résumé that will impress a bot ” piece. The tandem documents afford you a chance to go into more detail about your experience.

Email – Forgotten Communication Powerhouse

PR Fuel

It is true that other modes of communication, like texting, instant messaging, Twitter, etc., But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers.

Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive

PR Daily

While the decision we have made will regrettably impact hundreds of loyal Jumpshot employees and dozens of its customers, it is absolutely the right thing to do.

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Crisis Communications & Social Media When “It” Hits the Fan


To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Hence, any decision they make regarding the crisis and the communications around it, is a flawed decision.

Prioritize your crisis communications plan—today

PR Daily

Whether it’s a natural disaster, an act of terrorism or simply a torrent of nasty tweets, communicators play a key role in how these events are perceived and play out. Pick a format and get it in writing (or on slides or video). Employees and their families.

Engineering the Enterprise for Content Marketing

Sword and the Script

Thinking Differently about Employees and Content. While I am increasingly convinced employees are the key to scale – and have asserted as much in industry content marketing predictions – the invitation caused me to think through and write down , what’s driving my viewpoint.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. Exposure of unethical activities can have bad repercussions for lots of employees, not just those directly involved.

10 terrific tech tools for PR pros

PR Daily

These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues. Boomerang is a Gmail plug-in that helps PR and communications pros manage their email inboxes. Evernote is a useful tool for writing and organizing.

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How to Get On in New Communications: Be Nice


You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “Writing makes me aware.

Press Releases Aren’t Dead — But Do You Need One?

ImPRessions - Crenshaw Communications

And how do you write an effective press release? A press release is a formal document from an organization or brand that communicates “newsworthy” information. What’s news that will get someone to write about the story?). How to write a press release.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. Exposure of unethical activities can have bad repercussions for lots of employees, not just those directly involved.

The 3 biggest mistakes organizations make on day one of a crisis

PR Daily

Every day, communication professionals go to work with a rough idea of how the day will unfold. It’s an opportunity to shine—your organization needs effective communications today more than ever—but it’s also a serious challenge. Third, good crisis communication involves listening.

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Who talks to (and about) colleagues like that?

PR Conversations

Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. Gender-inclusiveness aside, there’s a plethora of other areas that need similar “consciousness” in communication. Communication contractions and disengagement.

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth.

PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Instead, they evaluate companies based on their own metrics or on employee reviews, as is the case with Glassdoor’s Best Places to Work.

Boeing’s Dreamliner attracts scrutiny after damaging workplace report

PR Daily

The New York Times reported : A New York Times review of hundreds of pages of internal emails, corporate documents and federal records, as well as interviews with more than a dozen current and former employees, reveals a culture that often valued production speed over quality.

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The 20 Responsibilities of PR and What They Entail


Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

WOW Airlines offers no apology after stranding passengers

PR Daily

"All flights have been postponed until documentation with all parties involved have been finalized." RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. On social media, many found communication from WOW to be inadequate. Crisis Communications

What those performance review phrases actually mean

PR Daily

It’s the time of year when many PR pros and communicators are getting (and giving) job evaluations. Whether you’re writing one for your employees or will soon be the recipient of one from your boss, you should take a moment to unravel the “HR speak” so prevalent in these documents.

Using the PESO Model to Drive an Effective PR Content Strategy


Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. With these personas in mind, how does that affect how your brand should present itself across your communications channels?

7 ways to set boundaries for PR professionals

PR Daily

Working in PR can be a demanding career, and communicators often struggle to leave their work at the office. At first glance, this quote may not seem to apply to corporate communicators. No three words have resulted in more wasted time for a communicator that “proof of concept.”.

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26 telltale signs that you're a writer

PR Daily

Ah, the writing life. Endless caffeine, a little bit of procrastination, blank Word documents, piles of notebooks, bouts of self-doubt and the satisfying clickety-clack of the keyboard. Every moment when you're not writing is spent thinking about writing. You write.

Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey

PR Daily

HuffPost reported : One section of the document is devoted to women’s appearance: Be “polished,” have a “good haircut, manicured nails, well-cut attire that complements your body type,” it states on Page 36. 10-11 in New York City for our Writing & Content Creation Conference ].

Why and how you should be sending press releases

PR Daily

A recent Twitter conversation confirmed as much and offered important insight into how PR and communications pros can give journalists what they need. Cut through the clutter with creative corporate writing. ]. Or save them if an exec or other employee could be a potential source.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Take every question your company gets asked and consider writing a blog post to answer it. Six great resources and ideas for finding keywords to write about.

Why legal trouble is just the tip of the iceberg

PR Daily

in what they report, provided the information they rely upon comes from official documents. As a hypothetical, you fire an employee for poor performance. Journalists can write a story that essentially says an ex-employee is accusing your company of engaging in a Ponzi scheme.

4 ways brand managers can address social issues

PR Daily

RELATED: Attend the Corporate Communicators Conference and receive practical training for internal communications, PR and writing.]. Documenting their involvement (and patronage) would have been epic. Consult your employees.

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Future of PR: 2020 edition

Stephen Waddington

Vuelio named this blog the best PR and communications blog in 2019. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. The web has overhauled organisational communication and marketing.

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